---
title: "Airtasker: search popularity and Share of Search in New Zealand"
description: "Airtasker helps New Zealanders find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/airtasker"
publisher: "Brandwave"
---

# Airtasker: search popularity and Share of Search in New Zealand

Airtasker helps New Zealanders find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Airtasker
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tradie finder sites**: 17.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tradie finder sites | 2 | 17.1% | 1.6K |

- [Tradie finder sites](/demand/nz/categories/nz-tradie-finder-sites)

## How has branded search demand for Airtasker changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Airtasker in New Zealand rose from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand increased from 12.3% to 17.1%.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand peaked at 18.4% in December 2025 and was lowest at 12.3% in October 2025.
- Across the 11 months ending August 2026, Airtasker rose from 4th to 2nd among tradie finder sites in New Zealand.

## How did search popularity change for New Zealand tradie finder sites in August 2026?

- In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%.
- In August 2026, NoCowboys lost estimated Share of Search among tradie finder sites in New Zealand, from 15.1% to 13.7%.
- Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.
- Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tradie finder sites | 1.4K | 12.3% | 4 |
| Nov 2025 | Tradie finder sites | 1.4K | 12.7% | 4 |
| Dec 2025 | Tradie finder sites | 1.5K | 18.4% | 2 |
| Jan 2026 | Tradie finder sites | 1.9K | 17.4% | 2 |
| Feb 2026 | Tradie finder sites | 1.4K | 13.1% | 3 |
| Mar 2026 | Tradie finder sites | 1.8K | 16.1% | 2 |
| Apr 2026 | Tradie finder sites | 1.4K | 14.8% | 3 |
| May 2026 | Tradie finder sites | 1.4K | 14.9% | 3 |
| Jun 2026 | Tradie finder sites | 1.4K | 14.9% | 3 |
| Jul 2026 | Tradie finder sites | 1.6K | 17.2% | 2 |
| Aug 2026 | Tradie finder sites | 1.6K | 17.1% | 2 |
| Sep 2026 | Tradie finder sites | — | — | — |

## How is Airtasker measured?

Brandwave collects information about searches that people make online using Airtasker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airtasker”
- “airtasker com”
- “airtasker near me”
- “airtasker nz”
- “airtasker reviews”

## Which tradie finder sites compete with Airtasker?

- [Builderscrack](/demand/nz/brands/builderscrack): Head-to-head: /demand/nz/compare/airtasker-vs-builderscrack
- [NoCowboys](/demand/nz/brands/nocowboys): Head-to-head: /demand/nz/compare/airtasker-vs-nocowboys
- [Yellow](/demand/nz/brands/yellow-nz): Head-to-head: /demand/nz/compare/airtasker-vs-yellow-nz
- [Hire a Hubby](/demand/nz/brands/hire-a-hubby): Head-to-head: /demand/nz/compare/airtasker-vs-hire-a-hubby

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Airtasker: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/airtasker

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/airtasker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.