--- title: "Airtable: search popularity in New Zealand" description: "Airtable offers database solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/airtable" publisher: "Brandwave" --- # Airtable: search popularity in New Zealand Airtable offers database solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Airtable - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among no-code database platforms**: 34.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | No-code database platforms | 2 | 34.2% | 2.4K | - [No-code database platforms](/demand/nz/categories/nz-no-code-database-platforms) ## Top no-code database platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airtable appeared in all five answers. Airtable is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airtable | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Baserow | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SmartSuite | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | NocoDB | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Softr | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Knack | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | SeaTable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stackby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about no-code database platforms - Asked ChatGPT "Which no-code database platform should I use in New Zealand?": 1. Airtable, 2. Baserow, 3. NocoDB, 4. Softr - Asked ChatGPT "What are the best no-code database platforms in New Zealand?": 1. Airtable, 2. SmartSuite, 3. Baserow, 4. Knack - Asked ChatGPT "What's the best no-code database platform in New Zealand for team workflows?": 1. Airtable, 2. SmartSuite - Searched Google, AI Overview "no-code database platforms": 1. Airtable, 2. Baserow, 3. NocoDB, 4. Knack - Searched Google, AI Overview "no code database nz": 1. Airtable, 2. Baserow, 3. Softr, 4. Knack Not named in any answer: SeaTable and Stackby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Airtable changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Airtable in New Zealand held steady at 2.4K. - Across the 12 months ending September 2026, Airtable’s share of searches among no-code database platforms in New Zealand increased from 29.4% to 34.2%. - Across the 12 months ending September 2026, Airtable’s share of searches among no-code database platforms in New Zealand peaked at 38.3% in February 2026 and was lowest at 29% in November 2025. ## How did search popularity change for New Zealand no-code database platforms in September 2026? - In September 2026, Softr gained share of searches among no-code database platforms in New Zealand, from 62.7% to 63.3%. - In September 2026, Baserow lost share of searches among no-code database platforms in New Zealand, from 1.3% to 0.71%. - Estimated monthly branded searches for NocoDB in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026. - Estimated monthly branded searches for Knack in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. - Estimated monthly branded searches for SeaTable in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. - Estimated monthly branded searches for SmartSuite in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | No-code database platforms | 2.4K | 29.4% | 2 | | Nov 2025 | No-code database platforms | 1.9K | 29% | 2 | | Dec 2025 | No-code database platforms | 1.6K | 29.5% | 2 | | Jan 2026 | No-code database platforms | 2.4K | 34% | 2 | | Feb 2026 | No-code database platforms | 2.4K | 38.3% | 2 | | Mar 2026 | No-code database platforms | 2.9K | 38% | 2 | | Apr 2026 | No-code database platforms | 2.4K | 33.8% | 2 | | May 2026 | No-code database platforms | 2.9K | 38.2% | 2 | | Jun 2026 | No-code database platforms | 2.4K | 34.1% | 2 | | Jul 2026 | No-code database platforms | 2.4K | 34% | 2 | | Aug 2026 | No-code database platforms | 2.4K | 34% | 2 | | Sep 2026 | No-code database platforms | 2.4K | 34.2% | 2 | ## How are Airtable’s branded searches counted? Brandwave collects information about searches that people make online using Airtable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “airtable” ## Which no-code database platforms compete with Airtable? - [Softr](/demand/nz/brands/softr): Head-to-head: /demand/nz/compare/airtable-vs-softr - [Baserow](/demand/nz/brands/baserow): Head-to-head: /demand/nz/compare/airtable-vs-baserow - [NocoDB](/demand/nz/brands/nocodb): Head-to-head: /demand/nz/compare/airtable-vs-nocodb - [SmartSuite](/demand/nz/brands/smartsuite): Head-to-head: /demand/nz/compare/airtable-vs-smartsuite - [SeaTable](/demand/nz/brands/seatable): Head-to-head: /demand/nz/compare/airtable-vs-seatable - [Knack](/demand/nz/brands/knack) - [Stackby](/demand/nz/brands/stackby) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Airtable: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/airtable This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/airtable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.