---
title: "Airpoints: search popularity and Share of Search in New Zealand"
description: "Airpoints is a loyalty programme in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/airpoints"
publisher: "Brandwave"
---

# Airpoints: search popularity and Share of Search in New Zealand

Airpoints is a loyalty programme in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Airpoints
- **Owned by**: Air New Zealand
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among loyalty programmes**: 43%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Loyalty programmes | 1 | 43% | 27K |

- [Loyalty programmes](/demand/nz/categories/nz-loyalty-programmes)

## How has branded search demand for Airpoints changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Airpoints in New Zealand fell from 35.7K to 27K.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand decreased from 50.9% to 43%.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand peaked at 54.7% in November 2025 and was lowest at 28.8% in June 2026.

## How did search popularity change for New Zealand loyalty programmes in August 2026?

- In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.
- In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.
- In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.
- Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Loyalty programmes | 35.7K | 50.9% | 1 |
| Nov 2025 | Loyalty programmes | 41.3K | 54.7% | 1 |
| Dec 2025 | Loyalty programmes | 33.3K | 45.5% | 1 |
| Jan 2026 | Loyalty programmes | 35.8K | 46.2% | 1 |
| Feb 2026 | Loyalty programmes | 28.7K | 47.7% | 1 |
| Mar 2026 | Loyalty programmes | 39.6K | 47.7% | 1 |
| Apr 2026 | Loyalty programmes | 34.8K | 47.5% | 1 |
| May 2026 | Loyalty programmes | 33.8K | 36.1% | 1 |
| Jun 2026 | Loyalty programmes | 29.3K | 28.8% | 2 |
| Jul 2026 | Loyalty programmes | 29.5K | 40.8% | 1 |
| Aug 2026 | Loyalty programmes | 27K | 43% | 1 |
| Sep 2026 | Loyalty programmes | — | — | — |

## How is Airpoints measured?

Brandwave collects information about searches that people make online using Airpoints’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “air airpoints”
- “air nz airpoints credit card”
- “air nz airpoints store”
- “airnewzealand co nz”
- “airpoints”
- “airpoints card”
- “airpoints credit card”
- “airpoints for business”
- “airpoints near me”
- “airpoints new zealand”
- “airpoints nz”
- “airpoints online”
- “airpoints rewards”
- “airpoints store nz”
- “amex airpoints”
- “anz airpoints”
- “anz airpoints credit card”

## Which loyalty programmes compete with Airpoints?

- [Everyday Rewards](/demand/nz/brands/everyday-rewards): Head-to-head: /demand/nz/compare/airpoints-vs-everyday-rewards
- [New World Clubcard](/demand/nz/brands/new-world-clubcard): Head-to-head: /demand/nz/compare/airpoints-vs-new-world-clubcard
- [AA Smartfuel](/demand/nz/brands/aa-smartfuel): Head-to-head: /demand/nz/compare/aa-smartfuel-vs-airpoints

## Who owns Airpoints?

Airpoints is owned by Air New Zealand. Brandwave also tracks Air New Zealand, owned by the same company, in New Zealand.

- [Air New Zealand](/demand/nz/companies/air-new-zealand): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Airpoints?

Airpoints is owned by Air New Zealand. Brandwave also tracks Air New Zealand, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Airpoints: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/airpoints

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/airpoints. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.