---
title: "AirPods: search popularity and Share of Search in New Zealand"
description: "AirPods makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/airpods"
publisher: "Brandwave"
---

# AirPods: search popularity and Share of Search in New Zealand

AirPods makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AirPods
- **Owned by**: Apple
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among headphone brands**: 44.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Headphone brands | 1 | 44.5% | 112K |

- [Headphone brands](/demand/nz/categories/nz-headphone-brands)

## How has branded search demand for AirPods changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AirPods in New Zealand rose from 102K to 112K.
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among headphone brands in New Zealand peaked at 46.4% in March 2026 and was lowest at 38.2% in December 2025.

## How did search popularity change for New Zealand headphone brands in August 2026?

- In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
- In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
- In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
- In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.
- Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
- In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Headphone brands | 102K | 44.6% | 1 |
| Nov 2025 | Headphone brands | 122K | 42% | 1 |
| Dec 2025 | Headphone brands | 118K | 38.2% | 1 |
| Jan 2026 | Headphone brands | 87.7K | 41.6% | 1 |
| Feb 2026 | Headphone brands | 80K | 43.7% | 1 |
| Mar 2026 | Headphone brands | 98K | 46.4% | 1 |
| Apr 2026 | Headphone brands | 84.5K | 41.4% | 1 |
| May 2026 | Headphone brands | 98.9K | 43.2% | 1 |
| Jun 2026 | Headphone brands | 105K | 44.2% | 1 |
| Jul 2026 | Headphone brands | 103K | 43.3% | 1 |
| Aug 2026 | Headphone brands | 112K | 44.5% | 1 |
| Sep 2026 | Headphone brands | — | — | — |

## How is AirPods measured?

Brandwave collects information about searches that people make online using AirPods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airpods”
- “airpods 2”
- “airpods 3”
- “airpods 3 pro”
- “airpods 4”
- “airpods earbuds”
- “airpods earphones”
- “airpods gen 2”
- “airpods headphones”
- “airpods max”
- “airpods max 2”
- “airpods near me”
- “airpods new zealand”
- “airpods nz”
- “airpods online”
- “airpods pro”
- “airpods pro 3”
- “airpods pro 4”
- “airpods pro2”
- “apple airpods”
- “apple airpods 4”
- “apple airpods max”
- “apple airpods pro”
- “apple airpods pro 2”
- “apple airpods pro 3”
- “find mine airpods”
- “new airpods”

## Which headphone brands compete with AirPods?

- [JBL](/demand/nz/brands/jbl): Head-to-head: /demand/nz/compare/airpods-vs-jbl
- [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/airpods-vs-sony
- [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/airpods-vs-bose
- [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/airpods-vs-sennheiser
- [Skullcandy](/demand/nz/brands/skullcandy): Head-to-head: /demand/nz/compare/airpods-vs-skullcandy
- [Beats](/demand/nz/brands/beats)
- [Marshall](/demand/nz/brands/marshall-audio)
- [Jabra](/demand/nz/brands/jabra)

## Who owns AirPods?

AirPods is owned by Apple. Brandwave also tracks Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

- [Apple](/demand/nz/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns AirPods?

AirPods is owned by Apple. Brandwave also tracks Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "AirPods: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/airpods

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/airpods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.