---
title: "Airbnb: search popularity and Share of Search in New Zealand"
description: "Airbnb lists holiday homes and short-stay rentals in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/airbnb"
publisher: "Brandwave"
---

# Airbnb: search popularity and Share of Search in New Zealand

Airbnb lists holiday homes and short-stay rentals in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Airbnb
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among holiday home rentals**: 61.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Holiday home rentals | 1 | 61.5% | 186K |

- [Holiday home rentals](/demand/nz/categories/nz-holiday-home-rentals)

## How has branded search demand for Airbnb changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Airbnb in New Zealand held steady, from 183K to 186K.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand decreased from 68.1% to 61.5%.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand peaked at 70.2% in December 2025 and was lowest at 61.5% in August 2026.

## How did search popularity change for New Zealand holiday home rentals in August 2026?

- In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
- In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
- In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
- In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Holiday home rentals | 183K | 68.1% | 1 |
| Nov 2025 | Holiday home rentals | 183K | 68.4% | 1 |
| Dec 2025 | Holiday home rentals | 220K | 70.2% | 1 |
| Jan 2026 | Holiday home rentals | 268K | 68.4% | 1 |
| Feb 2026 | Holiday home rentals | 219K | 66.8% | 1 |
| Mar 2026 | Holiday home rentals | 216K | 66.7% | 1 |
| Apr 2026 | Holiday home rentals | 182K | 67.8% | 1 |
| May 2026 | Holiday home rentals | 186K | 65.7% | 1 |
| Jun 2026 | Holiday home rentals | 185K | 64.6% | 1 |
| Jul 2026 | Holiday home rentals | 186K | 63.9% | 1 |
| Aug 2026 | Holiday home rentals | 186K | 61.5% | 1 |
| Sep 2026 | Holiday home rentals | — | — | — |

## How is Airbnb measured?

Brandwave collects information about searches that people make online using Airbnb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airbnb”
- “airbnb accommodation”
- “airbnb app”
- “airbnb ca”
- “airbnb co nz”
- “airbnb experiences”
- “airbnb gift cards”
- “airbnb holiday homes”
- “airbnb host”
- “airbnb house”
- “airbnb ie”
- “airbnb long term rentals”
- “airbnb near me”
- “airbnb new zealand”
- “airbnb nz”
- “airbnb online”
- “airbnb paekakariki”
- “airbnb rentals”
- “airbnb voucher”
- “airbnb web”
- “beach airbnb”
- “booking airbnb”
- “long term airbnb”
- “www airbnb com”

## Which holiday home rentals compete with Airbnb?

- [Booking.com](/demand/nz/brands/booking-com): Head-to-head: /demand/nz/compare/airbnb-vs-booking-com
- [Bookabach](/demand/nz/brands/bookabach): Head-to-head: /demand/nz/compare/airbnb-vs-bookabach
- [Vrbo](/demand/nz/brands/vrbo): Head-to-head: /demand/nz/compare/airbnb-vs-vrbo
- [Holiday Houses](/demand/nz/brands/holiday-houses): Head-to-head: /demand/nz/compare/airbnb-vs-holiday-houses

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Airbnb: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/airbnb

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/airbnb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.