---
title: "Air New Zealand: search popularity and Share of Search in New Zealand"
description: "New Zealand's national airline, flying domestic, trans-Tasman, Pacific Island, and long-haul routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/air-new-zealand"
publisher: "Brandwave"
---

# Air New Zealand: search popularity and Share of Search in New Zealand

New Zealand's national airline, flying domestic, trans-Tasman, Pacific Island, and long-haul routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Air New Zealand
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among airlines flying new zealand travellers**: 55.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Airlines flying New Zealand travellers | 1 | 55.6% | 956K |

- [Airlines flying New Zealand travellers](/demand/nz/categories/nz-airlines)

## How has branded search demand for Air New Zealand changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Air New Zealand in New Zealand rose from 908K to 956K.
- Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airlines flying new zealand travellers in New Zealand increased from 54.6% to 55.6%.
- Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airlines flying new zealand travellers in New Zealand peaked at 58.7% in July 2026 and was lowest at 48.5% in December 2025.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

- In August 2026, Jetstar gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 15.6% to 17.6%.
- In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.
- In August 2026, Air New Zealand lost estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 58.7% to 55.6%.
- In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.
- In August 2026, Virgin Australia fell from 9th to 10th among airlines flying new zealand travellers in New Zealand.
- Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airlines flying New Zealand travellers | 908K | 54.6% | 1 |
| Nov 2025 | Airlines flying New Zealand travellers | 813K | 51.7% | 1 |
| Dec 2025 | Airlines flying New Zealand travellers | 663K | 48.5% | 1 |
| Jan 2026 | Airlines flying New Zealand travellers | 1.1M | 56.4% | 1 |
| Feb 2026 | Airlines flying New Zealand travellers | 897K | 53.3% | 1 |
| Mar 2026 | Airlines flying New Zealand travellers | 1.1M | 53.5% | 1 |
| Apr 2026 | Airlines flying New Zealand travellers | 825K | 55% | 1 |
| May 2026 | Airlines flying New Zealand travellers | 939K | 55.8% | 1 |
| Jun 2026 | Airlines flying New Zealand travellers | 985K | 56.9% | 1 |
| Jul 2026 | Airlines flying New Zealand travellers | 1M | 58.7% | 1 |
| Aug 2026 | Airlines flying New Zealand travellers | 956K | 55.6% | 1 |
| Sep 2026 | Airlines flying New Zealand travellers | — | — | — |

## How is Air New Zealand measured?

Brandwave collects information about searches that people make online using Air New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Air New Zealand”
- “Air New Zealand book flights”
- “Air New Zealand flight sale”
- “Air NZ”
- “Air NZ cheap flights”
- “Air NZ domestic flights”
- “Air NZ flights”
- “Air NZ sale”
- “AirNZ”
- “book flights Air NZ”
- “Grabaseat”

## Which airlines flying new zealand travellers compete with Air New Zealand?

- [Jetstar](/demand/nz/brands/jetstar): Head-to-head: /demand/nz/compare/air-new-zealand-vs-jetstar
- [Qantas](/demand/nz/brands/qantas): Head-to-head: /demand/nz/compare/air-new-zealand-vs-qantas
- [Singapore Airlines](/demand/nz/brands/singapore-airlines): Head-to-head: /demand/nz/compare/air-new-zealand-vs-singapore-airlines
- [Fiji Airways](/demand/nz/brands/fiji-airways): Head-to-head: /demand/nz/compare/air-new-zealand-vs-fiji-airways
- [Emirates](/demand/nz/brands/emirates): Head-to-head: /demand/nz/compare/air-new-zealand-vs-emirates
- [Cathay Pacific](/demand/nz/brands/cathay-pacific)
- [Sounds Air](/demand/nz/brands/sounds-air)
- [Air Chathams](/demand/nz/brands/air-chathams)
- [Virgin Australia](/demand/nz/brands/virgin-australia)
- [Barrier Air](/demand/nz/brands/barrier-air)
- [Originair](/demand/nz/brands/originair)
- [LATAM Airlines](/demand/nz/brands/latam-airlines)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Air New Zealand: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/air-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/air-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.