--- title: "AIA: search popularity and Share of Search in New Zealand" description: "An insurer offering life, health, and income protection insurance in New Zealand, including the AIA Vitality programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aia" publisher: "Brandwave" --- # AIA: search popularity and Share of Search in New Zealand An insurer offering life, health, and income protection insurance in New Zealand, including the AIA Vitality programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AIA - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among health insurers**: 23.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | health insurers | 2 | 23.3% | 22.2K | | life insurers | 1 | 46% | 22.2K | - [New Zealand health insurers](/demand/nz/categories/nz-health-insurers) - [New Zealand life insurers](/demand/nz/categories/nz-life-insurers) ## How has branded search demand for AIA changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for AIA in New Zealand rose from 19.9K to 22.2K. - Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand increased from 22.2% to 23.3%. - Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand peaked at 23.9% in April 2026 and was lowest at 20% in November 2025. - Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand increased from 44% to 46%. - Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand peaked at 46.1% in March 2026 and was lowest at 42.3% in November 2025. ## How did search popularity change for New Zealand health insurers in August 2026? - In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%. - In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%. - In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%. - nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026. ## How did search popularity change for New Zealand life insurers in August 2026? - In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%. - In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%. - Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026. - Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | health insurers | 19.9K | 22.2% | 2 | | Nov 2025 | health insurers | 17.2K | 20% | 2 | | Dec 2025 | health insurers | 14.1K | 21.3% | 2 | | Jan 2026 | health insurers | 17.8K | 22% | 2 | | Feb 2026 | health insurers | 19.3K | 22.5% | 2 | | Mar 2026 | health insurers | 22.6K | 22.8% | 2 | | Apr 2026 | health insurers | 20.6K | 23.9% | 2 | | May 2026 | health insurers | 20.1K | 21.5% | 2 | | Jun 2026 | health insurers | 20.3K | 21.2% | 2 | | Jul 2026 | health insurers | 20.4K | 22.4% | 2 | | Aug 2026 | health insurers | 22.2K | 23.3% | 2 | | Sep 2026 | health insurers | — | — | — | | Oct 2025 | life insurers | 19.9K | 44% | 1 | | Nov 2025 | life insurers | 17.2K | 42.3% | 1 | | Dec 2025 | life insurers | 14.1K | 44.3% | 1 | | Jan 2026 | life insurers | 17.8K | 44.3% | 1 | | Feb 2026 | life insurers | 19.3K | 44.4% | 1 | | Mar 2026 | life insurers | 22.6K | 46.1% | 1 | | Apr 2026 | life insurers | 20.6K | 45.8% | 1 | | May 2026 | life insurers | 20.1K | 43.7% | 1 | | Jun 2026 | life insurers | 20.3K | 43% | 1 | | Jul 2026 | life insurers | 20.4K | 44.2% | 1 | | Aug 2026 | life insurers | 22.2K | 46% | 1 | | Sep 2026 | life insurers | — | — | — | ## How is AIA measured? Brandwave collects information about searches that people make online using AIA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “AIA” - “aia health cover” - “aia health insurance” - “aia health insurance new zealand” - “aia health insurance nz” - “aia income protection” - “aia insurance” - “aia insurance company” - “aia insurance life” - “aia insurance new zealand” - “aia insurance nz” - “aia life insurance” - “aia life insurance nz” - “aia medical insurance” - “aia new zealand” - “aia nz” - “aia trauma cover” - “aia vitality” - “aia vitality nz” - “health insurance aia” - “life insurance aia” - “vitality aia” ## Which health insurers compete with AIA? - [Southern Cross Health Insurance](/demand/nz/brands/southern-cross-health-insurance): Head-to-head: /demand/nz/compare/aia-vs-southern-cross-health-insurance - [nib](/demand/nz/brands/nib): Head-to-head: /demand/nz/compare/aia-vs-nib - [UniMed](/demand/nz/brands/unimed): Head-to-head: /demand/nz/compare/aia-vs-unimed - [Partners Life](/demand/nz/brands/partners-life): Head-to-head: /demand/nz/compare/aia-vs-partners-life ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AIA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aia This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.