---
title: "Ahrefs: search popularity and Share of Search in New Zealand"
description: "SEO platform for search, content, and backlink research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ahrefs"
publisher: "Brandwave"
---

# Ahrefs: search popularity and Share of Search in New Zealand

SEO platform for search, content, and backlink research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ahrefs
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among SEO tools**: 24%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| SEO tools | 2 | 24% | 1K |

- [SEO tools](/demand/nz/categories/nz-seo-tools)

## How has branded search demand for Ahrefs changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ahrefs in New Zealand fell from 1.3K to 1K.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand decreased from 27.2% to 24%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand peaked at 27.2% in October 2025 and was lowest at 18.5% in November 2025.

## How did search popularity change for New Zealand SEO tools in August 2026?

- In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.
- In August 2026, Ubersuggest gained estimated Share of Search among SEO tools in New Zealand, from 7.9% to 9.3%.
- In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.
- In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%.
- In August 2026, Semrush lost estimated Share of Search among SEO tools in New Zealand, from 55.1% to 50.2%.
- Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SEO tools | 1.3K | 27.2% | 2 |
| Nov 2025 | SEO tools | 740 | 18.5% | 2 |
| Dec 2025 | SEO tools | 610 | 21.5% | 2 |
| Jan 2026 | SEO tools | 910 | 22.7% | 2 |
| Feb 2026 | SEO tools | 1K | 24.6% | 2 |
| Mar 2026 | SEO tools | 1K | 20% | 2 |
| Apr 2026 | SEO tools | 910 | 21.5% | 2 |
| May 2026 | SEO tools | 1K | 23% | 2 |
| Jun 2026 | SEO tools | 900 | 20.6% | 2 |
| Jul 2026 | SEO tools | 900 | 22.3% | 2 |
| Aug 2026 | SEO tools | 1K | 24% | 2 |
| Sep 2026 | SEO tools | — | — | — |

## How is Ahrefs measured?

Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ahrefs”
- “ahrefs backlink”
- “ahrefs com”
- “ahrefs keyword research”

## Which SEO tools compete with Ahrefs?

- [Semrush](/demand/nz/brands/semrush): Head-to-head: /demand/nz/compare/ahrefs-vs-semrush
- [Screaming Frog](/demand/nz/brands/screaming-frog): Head-to-head: /demand/nz/compare/ahrefs-vs-screaming-frog
- [Ubersuggest](/demand/nz/brands/ubersuggest): Head-to-head: /demand/nz/compare/ahrefs-vs-ubersuggest
- [SE Ranking](/demand/nz/brands/se-ranking): Head-to-head: /demand/nz/compare/ahrefs-vs-se-ranking
- [Moz Pro](/demand/nz/brands/moz-pro): Head-to-head: /demand/nz/compare/ahrefs-vs-moz-pro

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ahrefs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ahrefs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ahrefs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.