---
title: "Afterpay: search popularity and Share of Search in New Zealand"
description: "A buy now pay later service that splits purchases into four interest-free instalments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/afterpay"
publisher: "Brandwave"
---

# Afterpay: search popularity and Share of Search in New Zealand

A buy now pay later service that splits purchases into four interest-free instalments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Afterpay
- **Owned by**: Block
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among buy now pay later in new zealand**: 60.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Buy now pay later in New Zealand | 1 | 60.3% | 84.8K |

- [Buy now pay later in New Zealand](/demand/nz/categories/nz-buy-now-pay-later)

## How has branded search demand for Afterpay changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Afterpay in New Zealand fell from 108K to 84.8K.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 62.4% to 60.3%.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 62.4% in October 2025 and was lowest at 53% in July 2026.

## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?

- In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
- In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
- In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Buy now pay later in New Zealand | 108K | 62.4% | 1 |
| Nov 2025 | Buy now pay later in New Zealand | 105K | 61.9% | 1 |
| Dec 2025 | Buy now pay later in New Zealand | 88.9K | 58.5% | 1 |
| Jan 2026 | Buy now pay later in New Zealand | 86.2K | 57.6% | 1 |
| Feb 2026 | Buy now pay later in New Zealand | 72.3K | 54.6% | 1 |
| Mar 2026 | Buy now pay later in New Zealand | 87K | 58.4% | 1 |
| Apr 2026 | Buy now pay later in New Zealand | 71.8K | 54.4% | 1 |
| May 2026 | Buy now pay later in New Zealand | 71.3K | 54.2% | 1 |
| Jun 2026 | Buy now pay later in New Zealand | 71.1K | 54% | 1 |
| Jul 2026 | Buy now pay later in New Zealand | 71.3K | 53% | 1 |
| Aug 2026 | Buy now pay later in New Zealand | 84.8K | 60.3% | 1 |
| Sep 2026 | Buy now pay later in New Zealand | — | — | — |

## How is Afterpay measured?

Brandwave collects information about searches that people make online using Afterpay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “afterpay”
- “afterpay app”
- “afterpay card”
- “afterpay com”
- “afterpay in store”
- “afterpay new zealand”
- “afterpay nz”
- “afterpay nz stores”
- “afterpay online”
- “afterpay online shopping”
- “afterpay online stores”
- “afterpay plus”
- “afterpay shopping”
- “afterpay shops”
- “afterpay sites”
- “afterpay stores”
- “afterpay stores nz”
- “afterpay websites”
- “shop afterpay”
- “www afterpay”

## Which buy now pay later in new zealand compete with Afterpay?

- [PayPal](/demand/nz/brands/paypal): Head-to-head: /demand/nz/compare/afterpay-vs-paypal
- [Klarna](/demand/nz/brands/klarna): Head-to-head: /demand/nz/compare/afterpay-vs-klarna
- [Laybuy](/demand/nz/brands/laybuy): Head-to-head: /demand/nz/compare/afterpay-vs-laybuy

## Who owns Afterpay?

Afterpay is owned by Block. Brandwave also tracks Square, owned by the same company, in New Zealand.

- [Block](/demand/nz/companies/block): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Afterpay?

Afterpay is owned by Block. Brandwave also tracks Square, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Afterpay: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/afterpay

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/afterpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.