---
title: "AFL: search popularity and Share of Search in New Zealand"
description: "AFL is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/afl"
publisher: "Brandwave"
---

# AFL: search popularity and Share of Search in New Zealand

AFL is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AFL
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports leagues**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports leagues | 4 | 2.9% | 108K |

- [Sports leagues](/demand/nz/categories/nz-sports-leagues)

## How has branded search demand for AFL changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AFL in New Zealand rose from 13.3K to 108K.
- Across the 11 months ending August 2026, AFL’s estimated Share of Search among sports leagues in New Zealand increased from 0.52% to 2.9%.
- Across the 11 months ending August 2026, AFL’s estimated Share of Search among sports leagues in New Zealand peaked at 4.2% in July 2026 and was lowest at 0.13% in December 2025.
- Across the 11 months ending August 2026, AFL rose from 6th to 4th among sports leagues in New Zealand.

## How did search popularity change for New Zealand sports leagues in August 2026?

- In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.
- In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.
- In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%.
- In August 2026, NRL lost estimated Share of Search among sports leagues in New Zealand, from 85.2% to 76.1%.
- In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%.
- In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports leagues | 13.3K | 0.52% | 6 |
| Nov 2025 | Sports leagues | 8K | 0.27% | 6 |
| Dec 2025 | Sports leagues | 4K | 0.13% | 6 |
| Jan 2026 | Sports leagues | 4.9K | 0.16% | 6 |
| Feb 2026 | Sports leagues | 8.5K | 0.32% | 6 |
| Mar 2026 | Sports leagues | 71.8K | 1.8% | 5 |
| Apr 2026 | Sports leagues | 107K | 2% | 5 |
| May 2026 | Sports leagues | 105K | 1.7% | 5 |
| Jun 2026 | Sports leagues | 72.3K | 2.4% | 3 |
| Jul 2026 | Sports leagues | 87.8K | 4.2% | 3 |
| Aug 2026 | Sports leagues | 108K | 2.9% | 4 |
| Sep 2026 | Sports leagues | — | — | — |

## How is AFL measured?

Brandwave collects information about searches that people make online using AFL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “afl”
- “afl collingwood”
- “afl com au”
- “afl draw”
- “afl fixture”
- “afl grand”
- “afl ladder”
- “afl live”
- “afl live scores”
- “afl match”
- “afl near me”
- “afl new zealand”
- “afl nz”
- “afl online”
- “afl results”
- “afl results today”
- “afl scores”
- “afl teams”
- “afl w”

## Which sports leagues compete with AFL?

- [NRL](/demand/nz/brands/nrl): Head-to-head: /demand/nz/compare/afl-vs-nrl
- [Premier League](/demand/nz/brands/premier-league): Head-to-head: /demand/nz/compare/afl-vs-premier-league
- [A-League](/demand/nz/brands/a-league): Head-to-head: /demand/nz/compare/a-league-vs-afl
- [NFL](/demand/nz/brands/nfl): Head-to-head: /demand/nz/compare/afl-vs-nfl
- [NBA](/demand/nz/brands/nba): Head-to-head: /demand/nz/compare/afl-vs-nba

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AFL: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/afl

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/afl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.