--- title: "Affinity: search popularity and Share of Search in New Zealand" description: "Affinity is Canva’s professional creative software brand, combining vector design, photo editing and page layout. Its earlier Affinity Designer, Photo and Publisher products remain part of the Affinity brand family. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/affinity" publisher: "Brandwave" --- # Affinity: search popularity and Share of Search in New Zealand Affinity is Canva’s professional creative software brand, combining vector design, photo editing and page layout. Its earlier Affinity Designer, Photo and Publisher products remain part of the Affinity brand family. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Affinity - **Owned by**: Canva - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among graphic design tools**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Graphic design tools | 6 | 0.12% | 880 | - [Graphic design tools](/demand/nz/categories/nz-graphic-design-tools) ## How has branded search demand for Affinity changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Affinity in New Zealand fell from 2K to 880. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among graphic design tools in New Zealand held steady, from 0.28% to 0.12%. ## How did search popularity change for New Zealand graphic design tools in August 2026? - In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%. - In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%. - Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026. - Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026. - Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026. - Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Graphic design tools | 2K | 0.28% | 6 | | Nov 2025 | Graphic design tools | 2.7K | 0.38% | 6 | | Dec 2025 | Graphic design tools | 1.2K | 0.31% | 6 | | Jan 2026 | Graphic design tools | 1.3K | 0.41% | 6 | | Feb 2026 | Graphic design tools | 1K | 0.14% | 6 | | Mar 2026 | Graphic design tools | 1K | 0.12% | 6 | | Apr 2026 | Graphic design tools | 960 | 0.2% | 6 | | May 2026 | Graphic design tools | 860 | 0.12% | 6 | | Jun 2026 | Graphic design tools | 1.1K | 0.13% | 6 | | Jul 2026 | Graphic design tools | 910 | 0.19% | 6 | | Aug 2026 | Graphic design tools | 880 | 0.12% | 6 | | Sep 2026 | Graphic design tools | — | — | — | ## How is Affinity measured? Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “affinity app” - “affinity design” - “affinity designer 2” - “affinity photo” - “affinity templates” - “serif affinity designer” ## Which graphic design tools compete with Affinity? - [Canva](/demand/nz/brands/canva): Head-to-head: /demand/nz/compare/affinity-vs-canva - [Figma](/demand/nz/brands/figma): Head-to-head: /demand/nz/compare/affinity-vs-figma - [Adobe Photoshop](/demand/nz/brands/adobe-photoshop): Head-to-head: /demand/nz/compare/adobe-photoshop-vs-affinity - [Adobe Express](/demand/nz/brands/adobe-express): Head-to-head: /demand/nz/compare/adobe-express-vs-affinity - [Adobe Illustrator](/demand/nz/brands/adobe-illustrator): Head-to-head: /demand/nz/compare/adobe-illustrator-vs-affinity ## Who owns Affinity? Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, in New Zealand. - [Canva](/demand/nz/companies/canva): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Affinity? Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Affinity: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/affinity This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/affinity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.