---
title: "Affinity+Co: search popularity and Share of Search in New Zealand"
description: "Affinity+Co provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/affinity-co"
publisher: "Brandwave"
---

# Affinity+Co: search popularity and Share of Search in New Zealand

Affinity+Co provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Affinity+Co
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among timaru insurance brokers**: 0.12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Timaru insurance brokers | 4 | 0.12% | 20 |

- [Timaru insurance brokers](/demand/nz/categories/nz-timaru-insurance-brokers)

## How has branded search demand for Affinity+Co changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Affinity+Co in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

## How did search popularity change for New Zealand timaru insurance brokers in August 2026?

- In August 2026, Gallagher Insurance gained estimated Share of Search among timaru insurance brokers in New Zealand, from 87.7% to 88.3%.
- In August 2026, Rothbury lost estimated Share of Search among timaru insurance brokers in New Zealand, from 12% to 11.5%.
- In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.
- In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timaru insurance brokers | 30 | 0.16% | 3 |
| Nov 2025 | Timaru insurance brokers | 40 | 0.25% | 3 |
| Dec 2025 | Timaru insurance brokers | 30 | 0.24% | 3 |
| Jan 2026 | Timaru insurance brokers | 30 | 0.19% | 3 |
| Feb 2026 | Timaru insurance brokers | 30 | 0.19% | 3 |
| Mar 2026 | Timaru insurance brokers | 30 | 0.18% | 3 |
| Apr 2026 | Timaru insurance brokers | 40 | 0.3% | 3 |
| May 2026 | Timaru insurance brokers | 40 | 0.25% | 3 |
| Jun 2026 | Timaru insurance brokers | 30 | 0.18% | 4 |
| Jul 2026 | Timaru insurance brokers | 30 | 0.19% | 3 |
| Aug 2026 | Timaru insurance brokers | 20 | 0.12% | 4 |
| Sep 2026 | Timaru insurance brokers | — | — | — |

## How is Affinity+Co measured?

Brandwave collects information about searches that people make online using Affinity+Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “affinity & co”
- “affinity+co”
- “affinity+co nz”
- “affinityco”

## Which timaru insurance brokers compete with Affinity+Co?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/affinity-co-vs-gallagher-insurance
- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/affinity-co-vs-rothbury
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-affinity-co

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Affinity+Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/affinity-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/affinity-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.