---
title: "Aelia Duty Free: search popularity and Share of Search in New Zealand"
description: "Aelia Duty Free is a duty free retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/aelia-duty-free"
publisher: "Brandwave"
---

# Aelia Duty Free: search popularity and Share of Search in New Zealand

Aelia Duty Free is a duty free retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aelia Duty Free
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among duty free retailers**: 14.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Duty free retailers | 2 | 14.2% | 2.1K |

- [Duty free retailers](/demand/nz/categories/nz-duty-free-retailers)

## How has branded search demand for Aelia Duty Free changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Aelia Duty Free in New Zealand fell from 3.7K to 2.1K.
- Across the 11 months ending August 2026, Aelia Duty Free’s estimated Share of Search among duty free retailers in New Zealand decreased from 26% to 14.2%.
- Across the 11 months ending August 2026, Aelia Duty Free’s estimated Share of Search among duty free retailers in New Zealand peaked at 26% in October 2025 and was lowest at 13.3% in June 2026.

## How did search popularity change for New Zealand duty free retailers in August 2026?

- Estimated monthly branded searches for Auckland DutyFree in New Zealand rose 19.5% over 11 measured months, from 10.5K to 12.6K in August 2026.
- Estimated monthly branded searches for Aelia Duty Free in New Zealand fell 44% over 11 measured months, from 3.7K to 2.1K in August 2026.
- Estimated monthly branded searches for Lotte Duty Free in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
- Estimated monthly branded searches for JR Duty Free in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duty free retailers | 3.7K | 26% | 2 |
| Nov 2025 | Duty free retailers | 2.9K | 18.5% | 2 |
| Dec 2025 | Duty free retailers | 3.4K | 21% | 2 |
| Jan 2026 | Duty free retailers | 2.5K | 19.5% | 2 |
| Feb 2026 | Duty free retailers | 2.4K | 22% | 2 |
| Mar 2026 | Duty free retailers | 2.2K | 17.3% | 2 |
| Apr 2026 | Duty free retailers | 2.1K | 16.5% | 2 |
| May 2026 | Duty free retailers | 2K | 16% | 2 |
| Jun 2026 | Duty free retailers | 1.6K | 13.3% | 2 |
| Jul 2026 | Duty free retailers | 1.8K | 14.5% | 2 |
| Aug 2026 | Duty free retailers | 2.1K | 14.2% | 2 |
| Sep 2026 | Duty free retailers | — | — | — |

## How is Aelia Duty Free measured?

Brandwave collects information about searches that people make online using Aelia Duty Free’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aelia duty free”
- “aelia duty free duty free”
- “aelia duty free near me”
- “aelia duty free nz”
- “aelia duty free online”
- “aeliadutyfree”
- “aeliadutyfree co nz”

## Which duty free retailers compete with Aelia Duty Free?

- [Auckland DutyFree](/demand/nz/brands/auckland-dutyfree): Head-to-head: /demand/nz/compare/aelia-duty-free-vs-auckland-dutyfree
- [JR Duty Free](/demand/nz/brands/jr-duty-free): Head-to-head: /demand/nz/compare/aelia-duty-free-vs-jr-duty-free
- [Lotte Duty Free](/demand/nz/brands/lotte-duty-free): Head-to-head: /demand/nz/compare/aelia-duty-free-vs-lotte-duty-free

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aelia Duty Free: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aelia-duty-free

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aelia-duty-free. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.