---
title: "Advocate: search popularity and Share of Search in New Zealand"
description: "Advocate makes pet flea or worm treatments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/advocate"
publisher: "Brandwave"
---

# Advocate: search popularity and Share of Search in New Zealand

Advocate makes pet flea or worm treatments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Advocate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among flea, tick and worm treatment brands**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flea, tick and worm treatment brands | 4 | 9.3% | 1K |

- [Flea, tick and worm treatment brands](/demand/nz/categories/nz-pet-parasite-treatment-brands)

## How has branded search demand for Advocate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Advocate in New Zealand held steady at 1K.
- Across the 11 months ending August 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand decreased from 9.8% to 9.3%.
- Across the 11 months ending August 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand peaked at 10.3% in November 2025 and was lowest at 8.6% in July 2026.

## How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026?

- In August 2026, Drontal gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 14.2% to 15.6%.
- In August 2026, Advocate gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 8.6% to 9.3%.
- In August 2026, Frontline lost estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 7.2% to 6%.
- Estimated monthly branded searches for Bravecto in New Zealand rose 10.6% over 11 measured months, from 4.3K to 4.8K in August 2026.
- Estimated monthly branded searches for NexGard in New Zealand fell 18.4% over 11 measured months, from 3.3K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flea, tick and worm treatment brands | 1K | 9.8% | 4 |
| Nov 2025 | Flea, tick and worm treatment brands | 1.1K | 10.3% | 4 |
| Dec 2025 | Flea, tick and worm treatment brands | 1.1K | 9.8% | 4 |
| Jan 2026 | Flea, tick and worm treatment brands | 1.2K | 9.8% | 4 |
| Feb 2026 | Flea, tick and worm treatment brands | 1K | 9% | 5 |
| Mar 2026 | Flea, tick and worm treatment brands | 1.1K | 9.5% | 5 |
| Apr 2026 | Flea, tick and worm treatment brands | 1.1K | 9% | 5 |
| May 2026 | Flea, tick and worm treatment brands | 930 | 8.7% | 5 |
| Jun 2026 | Flea, tick and worm treatment brands | 1.1K | 9.6% | 4 |
| Jul 2026 | Flea, tick and worm treatment brands | 960 | 8.6% | 4 |
| Aug 2026 | Flea, tick and worm treatment brands | 1K | 9.3% | 4 |
| Sep 2026 | Flea, tick and worm treatment brands | — | — | — |

## How is Advocate measured?

Brandwave collects information about searches that people make online using Advocate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “advocate cat”
- “advocate dog”
- “advocate flea”
- “advocate flea & worm treatment for cats”
- “advocate flea and worm treatment”
- “advocate flea and worm treatment for cats”
- “advocate flea and worm treatment for dogs”
- “advocate flea control”
- “advocate flea treatment for cats”
- “advocate flea treatment for dogs”
- “advocate flea worm”
- “advocate worming”

## Which flea, tick and worm treatment brands compete with Advocate?

- [Bravecto](/demand/nz/brands/bravecto): Head-to-head: /demand/nz/compare/advocate-vs-bravecto
- [NexGard](/demand/nz/brands/nexgard): Head-to-head: /demand/nz/compare/advocate-vs-nexgard
- [Drontal](/demand/nz/brands/drontal): Head-to-head: /demand/nz/compare/advocate-vs-drontal
- [Frontline](/demand/nz/brands/frontline): Head-to-head: /demand/nz/compare/advocate-vs-frontline

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Advocate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/advocate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/advocate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.