---
title: "ADT: search popularity and Share of Search in New Zealand"
description: "ADT provides security services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/adt"
publisher: "Brandwave"
---

# ADT: search popularity and Share of Search in New Zealand

ADT provides security services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ADT
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among security companies**: 11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Security companies | 4 | 11% | 720 |

- [Security companies](/demand/nz/categories/nz-security-companies)

## How has branded search demand for ADT changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ADT in New Zealand fell from 820 to 720.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among security companies in New Zealand decreased from 12.2% to 11%.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among security companies in New Zealand peaked at 19.1% in April 2026 and was lowest at 10.1% in December 2025.

## How did search popularity change for New Zealand security companies in August 2026?

- In August 2026, Allied Security overtook Armourguard to rank 2nd among security companies in New Zealand, at 32.3%.
- In August 2026, First Security gained estimated Share of Search among security companies in New Zealand, from 30.3% to 33.8%.
- In August 2026, Armourguard lost estimated Share of Search among security companies in New Zealand, from 28.5% to 22.8%.
- In August 2026, ADT lost estimated Share of Search among security companies in New Zealand, from 13.3% to 11%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Security companies | 820 | 12.2% | 4 |
| Nov 2025 | Security companies | 850 | 13% | 4 |
| Dec 2025 | Security companies | 580 | 10.1% | 4 |
| Jan 2026 | Security companies | 750 | 11.8% | 4 |
| Feb 2026 | Security companies | 1.1K | 17.5% | 4 |
| Mar 2026 | Security companies | 1.3K | 17.9% | 4 |
| Apr 2026 | Security companies | 1.3K | 19.1% | 4 |
| May 2026 | Security companies | 1.1K | 16.3% | 4 |
| Jun 2026 | Security companies | 900 | 14.2% | 4 |
| Jul 2026 | Security companies | 750 | 13.3% | 4 |
| Aug 2026 | Security companies | 720 | 11% | 4 |
| Sep 2026 | Security companies | — | — | — |

## How is ADT measured?

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adt alarm”
- “adt alarm monitoring”
- “adt alarm system”
- “adt home security”
- “adt security”
- “adt security guard”
- “adt security monitoring”
- “adt security system”

## Which security companies compete with ADT?

- [First Security](/demand/nz/brands/first-security): Head-to-head: /demand/nz/compare/adt-vs-first-security
- [Allied Security](/demand/nz/brands/allied-security): Head-to-head: /demand/nz/compare/adt-vs-allied-security
- [Armourguard](/demand/nz/brands/armourguard): Head-to-head: /demand/nz/compare/adt-vs-armourguard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ADT: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adt

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.