--- title: "Adobe Stock: search popularity and Share of Search in New Zealand" description: "Adobe Stock is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/adobe-stock" publisher: "Brandwave" --- # Adobe Stock: search popularity and Share of Search in New Zealand Adobe Stock is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Stock - **Owned by**: Adobe - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among stock image sites**: 22% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock image sites | 2 | 22% | 7.9K | - [Stock image sites](/demand/nz/categories/nz-stock-image-sites) ## How has branded search demand for Adobe Stock changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Stock in New Zealand fell from 11.5K to 7.9K. - Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand decreased from 27.5% to 22%. - Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand peaked at 29% in November 2025 and was lowest at 22% in August 2026. - Across the 11 months ending August 2026, Adobe Stock fell from 1st to 2nd among stock image sites in New Zealand. ## How did search popularity change for New Zealand stock image sites in August 2026? - In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%. - In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%. - In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%. - In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%. - In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%. - In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock image sites | 11.5K | 27.5% | 1 | | Nov 2025 | Stock image sites | 11.4K | 29% | 1 | | Dec 2025 | Stock image sites | 7.7K | 28.3% | 1 | | Jan 2026 | Stock image sites | 7.9K | 25.9% | 1 | | Feb 2026 | Stock image sites | 9.7K | 27.4% | 1 | | Mar 2026 | Stock image sites | 11.8K | 26.7% | 1 | | Apr 2026 | Stock image sites | 9.7K | 27.8% | 1 | | May 2026 | Stock image sites | 9.7K | 24.4% | 2 | | Jun 2026 | Stock image sites | 9.9K | 24.6% | 2 | | Jul 2026 | Stock image sites | 8.1K | 24.1% | 2 | | Aug 2026 | Stock image sites | 7.9K | 22% | 2 | | Sep 2026 | Stock image sites | — | — | — | ## How is Adobe Stock measured? Brandwave collects information about searches that people make online using Adobe Stock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe stock nz” - “adobe stock online” - “adobe stock price” - “adobe stock shot” - “adobestock” - “adobestock free” - “adobestock images” ## Which stock image sites compete with Adobe Stock? - [Unsplash](/demand/nz/brands/unsplash): Head-to-head: /demand/nz/compare/adobe-stock-vs-unsplash - [Pexels](/demand/nz/brands/pexels): Head-to-head: /demand/nz/compare/adobe-stock-vs-pexels - [Getty Images](/demand/nz/brands/getty-images): Head-to-head: /demand/nz/compare/adobe-stock-vs-getty-images - [Shutterstock](/demand/nz/brands/shutterstock): Head-to-head: /demand/nz/compare/adobe-stock-vs-shutterstock - [iStock](/demand/nz/brands/istock): Head-to-head: /demand/nz/compare/adobe-stock-vs-istock ## Who owns Adobe Stock? Adobe Stock is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop and Adobe Premiere Pro, owned by the same company, in New Zealand. - [Adobe](/demand/nz/companies/adobe): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Stock? Adobe Stock is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop and Adobe Premiere Pro, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Adobe Stock: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adobe-stock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adobe-stock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.