--- title: "Adobe Marketo Engage: search popularity in New Zealand" description: "Adobe Marketo Engage is a marketing automation product for orchestrating and measuring B2B customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/adobe-marketo-engage" publisher: "Brandwave" --- # Adobe Marketo Engage: search popularity in New Zealand Adobe Marketo Engage is a marketing automation product for orchestrating and measuring B2B customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Marketo Engage - **Owned by**: Adobe - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among marketing automation platforms**: 0.06% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing automation platforms | 8 | 0.06% | 10 | - [Marketing automation platforms](/demand/nz/categories/nz-marketing-automation-platforms) ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Engage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Marketo Engage is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ActiveCampaign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adobe Marketo Engage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ortto | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brevo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Keap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Brevo - Asked ChatGPT "What are the best marketing automation platforms in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Ortto, 6. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform in New Zealand for customer journeys?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo - Searched Google, AI Overview "marketing automation platforms": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Adobe Marketo Engage - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Klaviyo Not named in any answer: Keap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Adobe Marketo Engage changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Marketo Engage in New Zealand held steady at 10. - Across the 12 months ending September 2026, Adobe Marketo Engage’s share of searches among marketing automation platforms in New Zealand held steady, from 0.05% to 0.06%. ## How did search popularity change for New Zealand marketing automation platforms in September 2026? - In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%. - In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%. - In September 2026, Brevo lost share of searches among marketing automation platforms in New Zealand, from 10.6% to 9.3%. - In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand. - In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand. - Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketing automation platforms | 10 | 0.05% | 8 | | Nov 2025 | Marketing automation platforms | 10 | 0.05% | 8 | | Dec 2025 | Marketing automation platforms | 10 | 0.08% | 8 | | Jan 2026 | Marketing automation platforms | 10 | 0.07% | 8 | | Feb 2026 | Marketing automation platforms | 10 | 0.06% | 8 | | Mar 2026 | Marketing automation platforms | 10 | 0.05% | 8 | | Apr 2026 | Marketing automation platforms | 10 | 0.06% | 8 | | May 2026 | Marketing automation platforms | 10 | 0.06% | 8 | | Jun 2026 | Marketing automation platforms | 10 | 0.06% | 8 | | Jul 2026 | Marketing automation platforms | 10 | 0.06% | 8 | | Aug 2026 | Marketing automation platforms | 10 | 0.07% | 8 | | Sep 2026 | Marketing automation platforms | 10 | 0.06% | 8 | ## How are Adobe Marketo Engage’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Marketo Engage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe marketo engage” ## Which marketing automation platforms compete with Adobe Marketo Engage? - [Mailchimp](/demand/nz/brands/mailchimp) - [Klaviyo](/demand/nz/brands/klaviyo) - [Brevo](/demand/nz/brands/brevo): Head-to-head: /demand/nz/compare/adobe-marketo-engage-vs-brevo - [ActiveCampaign](/demand/nz/brands/activecampaign): Head-to-head: /demand/nz/compare/activecampaign-vs-adobe-marketo-engage - [Keap](/demand/nz/brands/keap): Head-to-head: /demand/nz/compare/adobe-marketo-engage-vs-keap - [HubSpot](/demand/nz/brands/hubspot): Head-to-head: /demand/nz/compare/adobe-marketo-engage-vs-hubspot - [Ortto](/demand/nz/brands/ortto): Head-to-head: /demand/nz/compare/adobe-marketo-engage-vs-ortto ## Who owns Adobe Marketo Engage? Adobe Marketo Engage is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand. - [Adobe](/demand/nz/companies/adobe): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Marketo Engage? Adobe Marketo Engage is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Adobe Marketo Engage: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/adobe-marketo-engage This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adobe-marketo-engage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.