--- title: "Adobe Lightroom: search popularity and Share of Search in New Zealand" description: "Adobe's photo editing and organizing app for mobile, desktop, and web, alongside Lightroom Classic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/adobe-lightroom" publisher: "Brandwave" --- # Adobe Lightroom: search popularity and Share of Search in New Zealand Adobe's photo editing and organizing app for mobile, desktop, and web, alongside Lightroom Classic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Lightroom - **Owned by**: Adobe - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among photo editing apps**: 3.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Photo editing apps | 5 | 3.9% | 1.1K | - [Photo editing apps](/demand/nz/categories/nz-photo-editing-apps) ## How has branded search demand for Adobe Lightroom changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Lightroom in New Zealand held steady, from 1.2K to 1.1K. - Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand decreased from 4.6% to 3.9%. - Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand peaked at 6.4% in January 2026 and was lowest at 3.9% in August 2026. - Across the 11 months ending August 2026, Adobe Lightroom fell from 4th to 5th among photo editing apps in New Zealand. ## How did search popularity change for New Zealand photo editing apps in August 2026? - In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%. - In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%. - In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%. - In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%. - Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026. - Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Photo editing apps | 1.2K | 4.6% | 4 | | Nov 2025 | Photo editing apps | 1.1K | 4.5% | 4 | | Dec 2025 | Photo editing apps | 1.1K | 5.6% | 4 | | Jan 2026 | Photo editing apps | 1.2K | 6.4% | 4 | | Feb 2026 | Photo editing apps | 1.5K | 5.9% | 4 | | Mar 2026 | Photo editing apps | 1.8K | 5.8% | 4 | | Apr 2026 | Photo editing apps | 1.2K | 5.3% | 5 | | May 2026 | Photo editing apps | 1.4K | 5% | 5 | | Jun 2026 | Photo editing apps | 1.5K | 5.7% | 5 | | Jul 2026 | Photo editing apps | 1.2K | 4.9% | 5 | | Aug 2026 | Photo editing apps | 1.1K | 3.9% | 5 | | Sep 2026 | Photo editing apps | — | — | — | ## How is Adobe Lightroom measured? Brandwave collects information about searches that people make online using Adobe Lightroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe lightroom” - “adobe lightroom classic” - “adobe lightroom cost” - “adobe lightroom downloader” - “adobe lightroom editing” - “adobe lightroom filters” - “adobe lightroom nz” - “adobe lightroom online” - “adobe lightroom photo editor” - “adobe lightroom subscription” - “adobelightroom” ## Which photo editing apps compete with Adobe Lightroom? - [Photopea](/demand/nz/brands/photopea): Head-to-head: /demand/nz/compare/adobe-lightroom-vs-photopea - [Pixlr](/demand/nz/brands/pixlr): Head-to-head: /demand/nz/compare/adobe-lightroom-vs-pixlr - [Picsart](/demand/nz/brands/picsart): Head-to-head: /demand/nz/compare/adobe-lightroom-vs-picsart - [Snapseed](/demand/nz/brands/snapseed): Head-to-head: /demand/nz/compare/adobe-lightroom-vs-snapseed - [VSCO](/demand/nz/brands/vsco): Head-to-head: /demand/nz/compare/adobe-lightroom-vs-vsco ## Who owns Adobe Lightroom? Adobe Lightroom is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand. - [Adobe](/demand/nz/companies/adobe): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Lightroom? Adobe Lightroom is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Adobe Lightroom: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adobe-lightroom This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adobe-lightroom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.