--- title: "Adobe InDesign: search popularity in New Zealand" description: "Adobe InDesign is desktop publishing and page-layout software for designing brochures, magazines, books and other print and digital publications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/adobe-indesign" publisher: "Brandwave" --- # Adobe InDesign: search popularity in New Zealand Adobe InDesign is desktop publishing and page-layout software for designing brochures, magazines, books and other print and digital publications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe InDesign - **Owned by**: Adobe - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among desktop publishing software**: 33.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Desktop publishing software | 1 | 33.3% | 480 | - [Desktop publishing software](/demand/nz/categories/nz-desktop-publishing-software) ## Top desktop publishing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe InDesign appeared in all five answers. Adobe InDesign is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe InDesign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scribus | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Marq | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | QuarkXPress | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Swift Publisher | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VivaDesigner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about desktop publishing software - Asked ChatGPT "Which desktop publishing tool should I use in New Zealand?": 1. Affinity, 2. Adobe InDesign, 3. Scribus - Asked ChatGPT "What are the best desktop publishing tools in New Zealand?": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq - Asked ChatGPT "What's the best desktop publishing tool in New Zealand for multi-page layouts?": 1. Adobe InDesign, 2. Affinity, 3. Scribus - Searched Google, AI Overview "desktop publishing software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. QuarkXPress - Searched Google, AI Overview "page layout software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq, 5. Swift Publisher Not named in any answer: Xara and VivaDesigner. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Adobe InDesign changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Adobe InDesign in New Zealand fell from 590 to 480. - Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand increased from 29.5% to 33.3%. - Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand peaked at 42.4% in March 2026 and was lowest at 17.6% in November 2025. - Across the 12 months ending September 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software in New Zealand. ## How did search popularity change for New Zealand desktop publishing software in September 2026? - In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches. - In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%. - In September 2026, Scribus lost share of searches among desktop publishing software in New Zealand, from 24.1% to 22.2%. - In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%. - In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%. - In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Desktop publishing software | 590 | 29.5% | 2 | | Nov 2025 | Desktop publishing software | 390 | 17.6% | 2 | | Dec 2025 | Desktop publishing software | 260 | 20.6% | 2 | | Jan 2026 | Desktop publishing software | 320 | 22.1% | 2 | | Feb 2026 | Desktop publishing software | 590 | 39.3% | 1 | | Mar 2026 | Desktop publishing software | 720 | 42.4% | 1 | | Apr 2026 | Desktop publishing software | 480 | 31.6% | 1 | | May 2026 | Desktop publishing software | 480 | 35.8% | 1 | | Jun 2026 | Desktop publishing software | 480 | 31.8% | 1 | | Jul 2026 | Desktop publishing software | 480 | 32.9% | 1 | | Aug 2026 | Desktop publishing software | 590 | 36.4% | 1 | | Sep 2026 | Desktop publishing software | 480 | 33.3% | 1 | ## How are Adobe InDesign’s branded searches counted? Brandwave collects information about searches that people make online using Adobe InDesign’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe indesign” ## Which desktop publishing software compete with Adobe InDesign? - [Affinity](/demand/nz/brands/affinity): Head-to-head: /demand/nz/compare/adobe-indesign-vs-affinity - [Scribus](/demand/nz/brands/scribus): Head-to-head: /demand/nz/compare/adobe-indesign-vs-scribus - [Xara](/demand/nz/brands/xara): Head-to-head: /demand/nz/compare/adobe-indesign-vs-xara - [QuarkXPress](/demand/nz/brands/quarkxpress): Head-to-head: /demand/nz/compare/adobe-indesign-vs-quarkxpress - [Marq](/demand/nz/brands/marq): Head-to-head: /demand/nz/compare/adobe-indesign-vs-marq - [Swift Publisher](/demand/nz/brands/swift-publisher) - [VivaDesigner](/demand/nz/brands/vivadesigner) ## Who owns Adobe InDesign? Adobe InDesign is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand. - [Adobe](/demand/nz/companies/adobe): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe InDesign? Adobe InDesign is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Adobe InDesign: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/adobe-indesign This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adobe-indesign. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.