--- title: "Adobe Firefly: search popularity and Share of Search in New Zealand" description: "Adobe Firefly is an AI image generator used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/adobe-firefly" publisher: "Brandwave" --- # Adobe Firefly: search popularity and Share of Search in New Zealand Adobe Firefly is an AI image generator used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adobe Firefly - **Owned by**: Adobe - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among AI image generators**: 29.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI image generators | 2 | 29.2% | 3.6K | - [AI image generators](/demand/nz/categories/nz-ai-image-generators) ## How has branded search demand for Adobe Firefly changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Firefly in New Zealand rose from 2K to 3.6K. - Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand increased from 13.9% to 29.2%. - Across the 11 months ending August 2026, Adobe Firefly rose from 3rd to 2nd among AI image generators in New Zealand. ## How did search popularity change for New Zealand AI image generators in August 2026? - In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%. - In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%. - In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%. - In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%. - Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI image generators | 2K | 13.9% | 3 | | Nov 2025 | AI image generators | 2K | 15.5% | 3 | | Dec 2025 | AI image generators | 1.6K | 15.7% | 3 | | Jan 2026 | AI image generators | 1.7K | 15.3% | 3 | | Feb 2026 | AI image generators | 2.2K | 19.5% | 2 | | Mar 2026 | AI image generators | 3.2K | 21.3% | 2 | | Apr 2026 | AI image generators | 3.7K | 26.2% | 2 | | May 2026 | AI image generators | 3.9K | 27.2% | 2 | | Jun 2026 | AI image generators | 3.5K | 25.3% | 2 | | Jul 2026 | AI image generators | 3.6K | 29.2% | 2 | | Aug 2026 | AI image generators | 3.6K | 29.2% | 2 | | Sep 2026 | AI image generators | — | — | — | ## How is Adobe Firefly measured? Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adobe firefly” - “adobe firefly ai art” - “adobe firefly ai image” - “adobe firefly image generator” - “adobe firefly online” - “adobefirefly” ## Which AI image generators compete with Adobe Firefly? - [Midjourney](/demand/nz/brands/midjourney): Head-to-head: /demand/nz/compare/adobe-firefly-vs-midjourney - [Leonardo AI](/demand/nz/brands/leonardo-ai): Head-to-head: /demand/nz/compare/adobe-firefly-vs-leonardo-ai - [Ideogram](/demand/nz/brands/ideogram): Head-to-head: /demand/nz/compare/adobe-firefly-vs-ideogram - [Stable Diffusion](/demand/nz/brands/stable-diffusion): Head-to-head: /demand/nz/compare/adobe-firefly-vs-stable-diffusion ## Who owns Adobe Firefly? Adobe Firefly is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand. - [Adobe](/demand/nz/companies/adobe): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Adobe Firefly? Adobe Firefly is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Adobe Firefly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adobe-firefly This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adobe-firefly. 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