---
title: "AdGuard: search popularity and Share of Search in New Zealand"
description: "AdGuard is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/adguard"
publisher: "Brandwave"
---

# AdGuard: search popularity and Share of Search in New Zealand

AdGuard is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AdGuard
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ad blockers**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ad blockers | 3 | 9.6% | 1.5K |

- [Ad blockers](/demand/nz/categories/nz-ad-blockers)

## How has branded search demand for AdGuard changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AdGuard in New Zealand rose from 1.3K to 1.5K.
- Across the 11 months ending August 2026, AdGuard’s estimated Share of Search among ad blockers in New Zealand increased from 9% to 9.6%.
- Across the 11 months ending August 2026, AdGuard’s estimated Share of Search among ad blockers in New Zealand peaked at 11.5% in January 2026 and was lowest at 8.1% in May 2026.

## How did search popularity change for New Zealand ad blockers in August 2026?

- In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.
- In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%.
- In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%.
- In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
- Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ad blockers | 1.3K | 9% | 3 |
| Nov 2025 | Ad blockers | 1.3K | 9.6% | 3 |
| Dec 2025 | Ad blockers | 1.5K | 11.5% | 3 |
| Jan 2026 | Ad blockers | 1.6K | 11.5% | 3 |
| Feb 2026 | Ad blockers | 1.4K | 10.2% | 3 |
| Mar 2026 | Ad blockers | 1.5K | 9.7% | 3 |
| Apr 2026 | Ad blockers | 1.5K | 9.6% | 3 |
| May 2026 | Ad blockers | 1.5K | 8.1% | 3 |
| Jun 2026 | Ad blockers | 1.6K | 8.7% | 3 |
| Jul 2026 | Ad blockers | 1.7K | 9% | 3 |
| Aug 2026 | Ad blockers | 1.5K | 9.6% | 3 |
| Sep 2026 | Ad blockers | — | — | — |

## How is AdGuard measured?

Brandwave collects information about searches that people make online using AdGuard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adguard”
- “adguard ad blocker”
- “adguard ad blocker android”
- “adguard adblocker”
- “adguard android”
- “adguard chrome”
- “adguard com”
- “adguard extension”
- “adguard home”

## Which ad blockers compete with AdGuard?

- [AdBlock](/demand/nz/brands/adblock): Head-to-head: /demand/nz/compare/adblock-vs-adguard
- [uBlock Origin](/demand/nz/brands/ublock-origin): Head-to-head: /demand/nz/compare/adguard-vs-ublock-origin
- [Adblock Plus](/demand/nz/brands/adblock-plus): Head-to-head: /demand/nz/compare/adblock-plus-vs-adguard
- [Ghostery](/demand/nz/brands/ghostery): Head-to-head: /demand/nz/compare/adguard-vs-ghostery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AdGuard: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adguard

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.