--- title: "How popular is Adform? Searches and AI answers in New Zealand" description: "Adform is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/adform" publisher: "Brandwave" --- # How popular is Adform? Searches and AI answers in New Zealand Adform is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Adform - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among programmatic advertising platforms**: 4.3% ## Where does Adform compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Programmatic advertising platforms | 5 | 4.3% | 10 | - [Programmatic advertising platforms](/demand/nz/categories/nz-programmatic-ad-platforms) ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adform is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Display & Video 360 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Trade Desk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adform | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon DSP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Adform - Asked ChatGPT "What are the best programmatic advertising platforms in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Amazon DSP - Asked ChatGPT "What's the best programmatic advertising platform in New Zealand for a media team?": 1. Display & Video 360, 2. The Trade Desk, 3. Adform, 4. StackAdapt - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Display & Video 360 - Searched Google, AI Overview "dsp platform": 1. The Trade Desk, 2. Display & Video 360, 3. Amazon DSP, 4. StackAdapt, 5. Adform Not named in any answer: Criteo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Adform changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Adform in New Zealand held steady at 10. - Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand increased from 2.9% to 4.3%. - Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand peaked at 4.8% in December 2025 and was lowest at 2.4% in March 2026. - Across the 12 months ending October 2026, Adform rose from 6th to 5th among programmatic advertising platforms in New Zealand. ## How did search popularity change for New Zealand programmatic advertising platforms in October 2026? - In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches. - In October 2026, Display & Video 360 gained share of searches among programmatic advertising platforms in New Zealand, from 6.5% to 8.7%. - In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%. - In October 2026, Amazon DSP gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%. - In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%. - In October 2026, Criteo lost share of searches among programmatic advertising platforms in New Zealand, from 16.1% to 13%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Programmatic advertising platforms | 10 | 2.9% | 6 | | Dec 2025 | Programmatic advertising platforms | 10 | 4.8% | 6 | | Jan 2026 | Programmatic advertising platforms | 10 | 3% | 5 | | Feb 2026 | Programmatic advertising platforms | 10 | 2.9% | 6 | | Mar 2026 | Programmatic advertising platforms | 10 | 2.4% | 6 | | Apr 2026 | Programmatic advertising platforms | 10 | 3.2% | 6 | | May 2026 | Programmatic advertising platforms | 10 | 3.3% | 6 | | Jun 2026 | Programmatic advertising platforms | 10 | 3.6% | 5 | | Jul 2026 | Programmatic advertising platforms | 10 | 4.2% | 4 | | Aug 2026 | Programmatic advertising platforms | 10 | 2.9% | 5 | | Sep 2026 | Programmatic advertising platforms | 10 | 3.2% | 5 | | Oct 2026 | Programmatic advertising platforms | 10 | 4.3% | 5 | ## How are Adform’s branded searches counted? Brandwave collects information about searches that people make online using Adform’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adform” ## Which programmatic advertising platforms compete with Adform? - [StackAdapt](/demand/nz/brands/stackadapt): Head-to-head: /demand/nz/compare/adform-vs-stackadapt - [The Trade Desk](/demand/nz/brands/the-trade-desk): Head-to-head: /demand/nz/compare/adform-vs-the-trade-desk - [Criteo](/demand/nz/brands/criteo): Head-to-head: /demand/nz/compare/adform-vs-criteo - [Display & Video 360](/demand/nz/brands/display-and-video-360): Head-to-head: /demand/nz/compare/adform-vs-display-and-video-360 - [Amazon DSP](/demand/nz/brands/amazon-dsp): Head-to-head: /demand/nz/compare/adform-vs-amazon-dsp ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Adform? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/adform This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.