---
title: "Adecco: search popularity and Share of Search in New Zealand"
description: "Adecco supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/adecco"
publisher: "Brandwave"
---

# Adecco: search popularity and Share of Search in New Zealand

Adecco supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adecco
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin recruitment agencies**: 30.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin recruitment agencies | 2 | 30.3% | 6.6K |
| Hastings recruitment agencies | 2 | 29.1% | 6.6K |
| Nelson recruitment agencies | 1 | 57.2% | 6.6K |
| New Plymouth recruitment agencies | 2 | 36.2% | 6.6K |
| Palmerston North recruitment agencies | 2 | 22.1% | 6.6K |
| Temp staffing agencies | 1 | 30.9% | 6.6K |
| Whangarei recruitment agencies | 1 | 95.9% | 6.6K |

- [Dunedin recruitment agencies](/demand/nz/categories/nz-dunedin-recruitment-agencies)
- [Hastings recruitment agencies](/demand/nz/categories/nz-hastings-recruitment-agencies)
- [Nelson recruitment agencies](/demand/nz/categories/nz-nelson-recruitment-agencies)
- [New Plymouth recruitment agencies](/demand/nz/categories/nz-new-plymouth-recruitment-agencies)
- [Palmerston North recruitment agencies](/demand/nz/categories/nz-palmerston-north-recruitment-agencies)
- [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies)
- [Whangarei recruitment agencies](/demand/nz/categories/nz-whangarei-recruitment-agencies)

## How has branded search demand for Adecco changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Adecco in New Zealand held steady, from 6.4K to 6.6K.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among dunedin recruitment agencies in New Zealand increased from 26.6% to 30.3%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 30.9% in July 2026 and was lowest at 26.5% in November 2025.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand increased from 25.5% to 29.1%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 29.9% in July 2026 and was lowest at 24.6% in November 2025.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among nelson recruitment agencies in New Zealand decreased from 66.3% to 57.2%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among nelson recruitment agencies in New Zealand peaked at 71.1% in December 2025 and was lowest at 52.6% in July 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 32.1% to 36.2%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 37.3% in July 2026 and was lowest at 32.1% in October 2025.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 24.7% in March 2026 and was lowest at 22% in October 2025.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand increased from 22.9% to 30.9%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 32.3% in December 2025 and was lowest at 22.9% in October 2025.
- Across the 11 months ending August 2026, Adecco rose from 2nd to 1st among temp staffing agencies in New Zealand.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 96.2% in December 2025 and was lowest at 94% in November 2025.

## How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

- In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%.
- In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.6% to 46.4%.
- In August 2026, Adecco lost estimated Share of Search among dunedin recruitment agencies in New Zealand, from 30.9% to 30.3%.
- Estimated monthly branded searches for Select Recruitment in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.
- Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

## How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

- In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%.
- In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.
- In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.
- In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.
- Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## How did search popularity change for New Zealand nelson recruitment agencies in August 2026?

- In August 2026, Adecco gained estimated Share of Search among nelson recruitment agencies in New Zealand, from 52.6% to 57.2%.
- In August 2026, Intepeople gained estimated Share of Search among nelson recruitment agencies in New Zealand, from 1.6% to 2.2%.
- In August 2026, ALH lost estimated Share of Search among nelson recruitment agencies in New Zealand, from 44.4% to 38.9%.
- Estimated monthly branded searches for Search Recruitment in New Zealand rose 100% over 11 measured months, from 60 to 120 in August 2026.
- Estimated monthly branded searches for Nelson Labour Hire in New Zealand fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

## How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

- In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%.
- In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%.
- Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026.
- Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
- Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.
- Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

## How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

- In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.
- In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.1%.
- In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.
- In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.
- In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 22.8% to 22.1%.
- Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
- In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
- In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.
- Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
- Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

## How did search popularity change for New Zealand whangarei recruitment agencies in August 2026?

- In August 2026, Adecco gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 95.1% to 95.9%.
- Estimated monthly branded searches for Direction Recruitment in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin recruitment agencies | 6.4K | 26.6% | 2 |
| Nov 2025 | Dunedin recruitment agencies | 6.4K | 26.5% | 2 |
| Dec 2025 | Dunedin recruitment agencies | 5.4K | 28.2% | 2 |
| Jan 2026 | Dunedin recruitment agencies | 7K | 28.2% | 2 |
| Feb 2026 | Dunedin recruitment agencies | 6.5K | 27.3% | 2 |
| Mar 2026 | Dunedin recruitment agencies | 7.8K | 29.8% | 2 |
| Apr 2026 | Dunedin recruitment agencies | 6.4K | 28.6% | 2 |
| May 2026 | Dunedin recruitment agencies | 7K | 28.2% | 2 |
| Jun 2026 | Dunedin recruitment agencies | 7K | 28.3% | 2 |
| Jul 2026 | Dunedin recruitment agencies | 7K | 30.9% | 2 |
| Aug 2026 | Dunedin recruitment agencies | 6.6K | 30.3% | 2 |
| Sep 2026 | Dunedin recruitment agencies | — | — | — |
| Oct 2025 | Hastings recruitment agencies | 6.4K | 25.5% | 2 |
| Nov 2025 | Hastings recruitment agencies | 6.4K | 24.6% | 2 |
| Dec 2025 | Hastings recruitment agencies | 5.4K | 27.8% | 2 |
| Jan 2026 | Hastings recruitment agencies | 7K | 27.5% | 2 |
| Feb 2026 | Hastings recruitment agencies | 6.5K | 26.2% | 2 |
| Mar 2026 | Hastings recruitment agencies | 7.8K | 29% | 2 |
| Apr 2026 | Hastings recruitment agencies | 6.4K | 29% | 2 |
| May 2026 | Hastings recruitment agencies | 7K | 27.9% | 2 |
| Jun 2026 | Hastings recruitment agencies | 7K | 28% | 2 |
| Jul 2026 | Hastings recruitment agencies | 7K | 29.9% | 2 |
| Aug 2026 | Hastings recruitment agencies | 6.6K | 29.1% | 2 |
| Sep 2026 | Hastings recruitment agencies | — | — | — |
| Oct 2025 | Nelson recruitment agencies | 6.4K | 66.3% | 1 |
| Nov 2025 | Nelson recruitment agencies | 6.4K | 69.1% | 1 |
| Dec 2025 | Nelson recruitment agencies | 5.4K | 71.1% | 1 |
| Jan 2026 | Nelson recruitment agencies | 7K | 67.3% | 1 |
| Feb 2026 | Nelson recruitment agencies | 6.5K | 66.6% | 1 |
| Mar 2026 | Nelson recruitment agencies | 7.8K | 67.5% | 1 |
| Apr 2026 | Nelson recruitment agencies | 6.4K | 68.3% | 1 |
| May 2026 | Nelson recruitment agencies | 7K | 67.4% | 1 |
| Jun 2026 | Nelson recruitment agencies | 7K | 69.9% | 1 |
| Jul 2026 | Nelson recruitment agencies | 7K | 52.6% | 1 |
| Aug 2026 | Nelson recruitment agencies | 6.6K | 57.2% | 1 |
| Sep 2026 | Nelson recruitment agencies | — | — | — |
| Oct 2025 | New Plymouth recruitment agencies | 6.4K | 32.1% | 2 |
| Nov 2025 | New Plymouth recruitment agencies | 6.4K | 32.6% | 2 |
| Dec 2025 | New Plymouth recruitment agencies | 5.4K | 34.4% | 2 |
| Jan 2026 | New Plymouth recruitment agencies | 7K | 34.5% | 2 |
| Feb 2026 | New Plymouth recruitment agencies | 6.5K | 32.8% | 2 |
| Mar 2026 | New Plymouth recruitment agencies | 7.8K | 36.8% | 2 |
| Apr 2026 | New Plymouth recruitment agencies | 6.4K | 36% | 2 |
| May 2026 | New Plymouth recruitment agencies | 7K | 33.2% | 2 |
| Jun 2026 | New Plymouth recruitment agencies | 7K | 33.2% | 2 |
| Jul 2026 | New Plymouth recruitment agencies | 7K | 37.3% | 2 |
| Aug 2026 | New Plymouth recruitment agencies | 6.6K | 36.2% | 2 |
| Sep 2026 | New Plymouth recruitment agencies | — | — | — |
| Oct 2025 | Palmerston North recruitment agencies | 6.4K | 22% | 2 |
| Nov 2025 | Palmerston North recruitment agencies | 6.4K | 22.4% | 2 |
| Dec 2025 | Palmerston North recruitment agencies | 5.4K | 24.4% | 2 |
| Jan 2026 | Palmerston North recruitment agencies | 7K | 23.3% | 2 |
| Feb 2026 | Palmerston North recruitment agencies | 6.5K | 22.2% | 2 |
| Mar 2026 | Palmerston North recruitment agencies | 7.8K | 24.7% | 2 |
| Apr 2026 | Palmerston North recruitment agencies | 6.4K | 24.2% | 2 |
| May 2026 | Palmerston North recruitment agencies | 7K | 23.7% | 2 |
| Jun 2026 | Palmerston North recruitment agencies | 7K | 24% | 2 |
| Jul 2026 | Palmerston North recruitment agencies | 7K | 22.8% | 2 |
| Aug 2026 | Palmerston North recruitment agencies | 6.6K | 22.1% | 2 |
| Sep 2026 | Palmerston North recruitment agencies | — | — | — |
| Oct 2025 | Temp staffing agencies | 6.4K | 22.9% | 2 |
| Nov 2025 | Temp staffing agencies | 6.4K | 28.5% | 2 |
| Dec 2025 | Temp staffing agencies | 5.4K | 32.3% | 1 |
| Jan 2026 | Temp staffing agencies | 7K | 30.2% | 1 |
| Feb 2026 | Temp staffing agencies | 6.5K | 31.5% | 1 |
| Mar 2026 | Temp staffing agencies | 7.8K | 31.2% | 1 |
| Apr 2026 | Temp staffing agencies | 6.4K | 29.7% | 1 |
| May 2026 | Temp staffing agencies | 7K | 30.4% | 1 |
| Jun 2026 | Temp staffing agencies | 7K | 31.5% | 1 |
| Jul 2026 | Temp staffing agencies | 7K | 32% | 1 |
| Aug 2026 | Temp staffing agencies | 6.6K | 30.9% | 1 |
| Sep 2026 | Temp staffing agencies | — | — | — |
| Oct 2025 | Whangarei recruitment agencies | 6.4K | 95.6% | 1 |
| Nov 2025 | Whangarei recruitment agencies | 6.4K | 94% | 1 |
| Dec 2025 | Whangarei recruitment agencies | 5.4K | 96.2% | 1 |
| Jan 2026 | Whangarei recruitment agencies | 7K | 95.4% | 1 |
| Feb 2026 | Whangarei recruitment agencies | 6.5K | 95.8% | 1 |
| Mar 2026 | Whangarei recruitment agencies | 7.8K | 95.9% | 1 |
| Apr 2026 | Whangarei recruitment agencies | 6.4K | 95.3% | 1 |
| May 2026 | Whangarei recruitment agencies | 7K | 95.8% | 1 |
| Jun 2026 | Whangarei recruitment agencies | 7K | 95% | 1 |
| Jul 2026 | Whangarei recruitment agencies | 7K | 95.1% | 1 |
| Aug 2026 | Whangarei recruitment agencies | 6.6K | 95.9% | 1 |
| Sep 2026 | Whangarei recruitment agencies | — | — | — |

## How is Adecco measured?

Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adecco”
- “adecco accounting”
- “adecco accounting jobs”
- “adecco co nz”
- “adecco dunedin”
- “adecco employment”
- “adecco employment agency”
- “adecco employment services”
- “adecco hastings”
- “adecco jobs”
- “adecco labour hire”
- “adecco marketing”
- “adecco marketing jobs”
- “adecco near me”
- “adecco near me jobs”
- “adecco nelson”
- “adecco new plymouth”
- “adecco new zealand”
- “adecco nz”
- “adecco nz jobs”
- “adecco online”
- “adecco online jobs”
- “adecco palmerston north”
- “adecco personnel ltd”
- “adecco positions”
- “adecco property management”
- “adecco recruitment”
- “adecco recruitment agency”
- “adecco recruitment nz”
- “adecco temp agency”
- “adecco wanganui”
- “adecco whangarei”
- “adecco work agency”
- “staffing adecco”
- “the adecco”

## Which dunedin recruitment agencies compete with Adecco?

- [OneStaff](/demand/nz/brands/onestaff): Head-to-head: /demand/nz/compare/adecco-vs-onestaff
- [Hays](/demand/nz/brands/hays): Head-to-head: /demand/nz/compare/adecco-vs-hays
- [Platinum Recruitment](/demand/nz/brands/platinum-recruitment): Head-to-head: /demand/nz/compare/adecco-vs-platinum-recruitment
- [Select Recruitment](/demand/nz/brands/select-recruitment): Head-to-head: /demand/nz/compare/adecco-vs-select-recruitment
- [DKW Recruitment Group](/demand/nz/brands/dkw-recruitment-group): Head-to-head: /demand/nz/compare/adecco-vs-dkw-recruitment-group

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adecco: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adecco

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adecco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.