---
title: "Adblock Plus: search popularity and Share of Search in New Zealand"
description: "Adblock Plus is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/adblock-plus"
publisher: "Brandwave"
---

# Adblock Plus: search popularity and Share of Search in New Zealand

Adblock Plus is an ad blocker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adblock Plus
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ad blockers**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ad blockers | 4 | 3.8% | 610 |

- [Ad blockers](/demand/nz/categories/nz-ad-blockers)

## How has branded search demand for Adblock Plus changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Adblock Plus in New Zealand fell from 880 to 610.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand decreased from 6.2% to 3.8%.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand peaked at 7.2% in February 2026 and was lowest at 3.8% in August 2026.

## How did search popularity change for New Zealand ad blockers in August 2026?

- In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%.
- In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%.
- In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%.
- In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
- Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ad blockers | 880 | 6.2% | 4 |
| Nov 2025 | Ad blockers | 810 | 6% | 4 |
| Dec 2025 | Ad blockers | 960 | 7.1% | 4 |
| Jan 2026 | Ad blockers | 980 | 6.9% | 4 |
| Feb 2026 | Ad blockers | 1K | 7.2% | 4 |
| Mar 2026 | Ad blockers | 1.1K | 7.2% | 4 |
| Apr 2026 | Ad blockers | 1.1K | 7% | 4 |
| May 2026 | Ad blockers | 1K | 5.4% | 4 |
| Jun 2026 | Ad blockers | 850 | 4.6% | 4 |
| Jul 2026 | Ad blockers | 820 | 4.4% | 4 |
| Aug 2026 | Ad blockers | 610 | 3.8% | 4 |
| Sep 2026 | Ad blockers | — | — | — |

## How is Adblock Plus measured?

Brandwave collects information about searches that people make online using Adblock Plus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adblock plus browser extension”
- “adblock plus chrome”
- “adblock plus for chromebook”
- “adblockplus”
- “adblockplus ad blocker”
- “adblockplus org”

## Which ad blockers compete with Adblock Plus?

- [AdBlock](/demand/nz/brands/adblock): Head-to-head: /demand/nz/compare/adblock-vs-adblock-plus
- [uBlock Origin](/demand/nz/brands/ublock-origin): Head-to-head: /demand/nz/compare/adblock-plus-vs-ublock-origin
- [AdGuard](/demand/nz/brands/adguard): Head-to-head: /demand/nz/compare/adblock-plus-vs-adguard
- [Ghostery](/demand/nz/brands/ghostery): Head-to-head: /demand/nz/compare/adblock-plus-vs-ghostery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adblock Plus: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/adblock-plus

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adblock-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.