---
title: "Adama: search popularity in New Zealand"
description: "Adama makes crop protection products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/adama"
publisher: "Brandwave"
---

# Adama: search popularity in New Zealand

Adama makes crop protection products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adama
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among crop protection brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crop protection brands | 6 | 2.6% | 30 |

- [Crop protection brands](/demand/nz/categories/nz-crop-protection-brands)

## Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adama is the fifth most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bayer Crop Science | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Syngenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| BASF Agricultural Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nufarm | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Adama | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Corteva Agriscience | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| FMC | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| UPL | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Key Industries | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about crop protection brands

- Asked ChatGPT "Which crop protection brand should I buy in New Zealand?": 1. Nufarm, 2. Bayer Crop Science, 3. Syngenta, 4. Adama
- Asked ChatGPT "What are the best crop protection brands in New Zealand?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Nufarm, 5. Adama, 6. Corteva Agriscience, 7. FMC, 8. UPL
- Asked ChatGPT "What's the best crop protection brand in New Zealand for a farm?": 1. Bayer Crop Science, 2. Syngenta, 3. BASF Agricultural Solutions, 4. Nufarm
- Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Adama
- Searched Google, AI Overview "crop protection brands nz": 1. BASF Agricultural Solutions, 2. Corteva Agriscience, 3. Adama

Not named in any answer: Key Industries.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Adama changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Adama in New Zealand rose from 20 to 30.
- Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand increased from 1.7% to 2.6%.
- Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand peaked at 3.8% in August 2026 and was lowest at 0.79% in May 2026.

## How did search popularity change for New Zealand crop protection brands in September 2026?

- In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches.
- In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches.
- In September 2026, Key Industries gained share of searches among crop protection brands in New Zealand, from 36.8% to 41.7%.
- In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%.
- In September 2026, UPL lost share of searches among crop protection brands in New Zealand, from 23.6% to 20%.
- In September 2026, Syngenta lost share of searches among crop protection brands in New Zealand, from 24.5% to 21.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crop protection brands | 20 | 1.7% | 6 |
| Nov 2025 | Crop protection brands | 30 | 2.2% | 5 |
| Dec 2025 | Crop protection brands | 30 | 2.8% | 5 |
| Jan 2026 | Crop protection brands | 20 | 2% | 6 |
| Feb 2026 | Crop protection brands | 40 | 3.6% | 5 |
| Mar 2026 | Crop protection brands | 30 | 2.3% | 5 |
| Apr 2026 | Crop protection brands | 20 | 1.7% | 6 |
| May 2026 | Crop protection brands | 10 | 0.79% | 7 |
| Jun 2026 | Crop protection brands | 20 | 1.9% | 6 |
| Jul 2026 | Crop protection brands | 10 | 0.95% | 6 |
| Aug 2026 | Crop protection brands | 40 | 3.8% | 5 |
| Sep 2026 | Crop protection brands | 30 | 2.6% | 6 |

## How are Adama’s branded searches counted?

Brandwave collects information about searches that people make online using Adama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adama atrazine”
- “adama glyphosate”
- “adama herbicide”
- “adama herbicide products”
- “adama paranex”
- “adama paraquat”
- “adama pendimethalin”
- “atrazine adama”
- “galigan adama”

## Which crop protection brands compete with Adama?

- [Key Industries](/demand/nz/brands/key-industries)
- [Syngenta](/demand/nz/brands/syngenta)
- [UPL](/demand/nz/brands/upl): Head-to-head: /demand/nz/compare/adama-vs-upl
- [Nufarm](/demand/nz/brands/nufarm): Head-to-head: /demand/nz/compare/adama-vs-nufarm
- [Corteva Agriscience](/demand/nz/brands/corteva): Head-to-head: /demand/nz/compare/adama-vs-corteva
- [Bayer Crop Science](/demand/nz/brands/bayer-crop-science): Head-to-head: /demand/nz/compare/adama-vs-bayer-crop-science
- [FMC](/demand/nz/brands/fmc): Head-to-head: /demand/nz/compare/adama-vs-fmc
- [BASF Agricultural Solutions](/demand/nz/brands/basf-agricultural-solutions)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adama: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/adama

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/adama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.