--- title: "Acumen: search popularity and Share of Search in New Zealand" description: "A New Zealand corporate, marketing, and digital communications agency in Auckland and Wellington, formerly Acumen Republic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/acumen-new-zealand" publisher: "Brandwave" --- # Acumen: search popularity and Share of Search in New Zealand A New Zealand corporate, marketing, and digital communications agency in Auckland and Wellington, formerly Acumen Republic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Acumen - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among media and strategic communications agencies**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Media and Strategic Communications Agencies | 13 | 1.5% | 30 | - [Media and Strategic Communications Agencies](/demand/nz/categories/media-strategic-communications) ## How has branded search demand for Acumen changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Acumen in New Zealand rose from 20 to 30. - Across the 11 months ending August 2026, Acumen’s estimated Share of Search among media and strategic communications agencies in New Zealand held steady, from 1.3% to 1.5%. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%. - In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. - In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%. - In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Media and Strategic Communications Agencies | 20 | 1.3% | 13 | | Nov 2025 | Media and Strategic Communications Agencies | 30 | 2% | 13 | | Dec 2025 | Media and Strategic Communications Agencies | 20 | 1.6% | 13 | | Jan 2026 | Media and Strategic Communications Agencies | 20 | 1.5% | 13 | | Feb 2026 | Media and Strategic Communications Agencies | 20 | 1% | 13 | | Mar 2026 | Media and Strategic Communications Agencies | 40 | 1.5% | 13 | | Apr 2026 | Media and Strategic Communications Agencies | 30 | 1.6% | 13 | | May 2026 | Media and Strategic Communications Agencies | 30 | 1.6% | 13 | | Jun 2026 | Media and Strategic Communications Agencies | 40 | 1.8% | 13 | | Jul 2026 | Media and Strategic Communications Agencies | 30 | 1.4% | 13 | | Aug 2026 | Media and Strategic Communications Agencies | 30 | 1.5% | 13 | | Sep 2026 | Media and Strategic Communications Agencies | — | — | — | ## How is Acumen measured? Brandwave collects information about searches that people make online using Acumen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “acumen pr” - “acumen republic” ## Which media and strategic communications agencies compete with Acumen? - [FleishmanHillard Aotearoa](/demand/nz/brands/fleishmanhillard-aotearoa) - [Sherson Willis](/demand/nz/brands/sherson-willis) - [Topham Guerin](/demand/nz/brands/topham-guerin) - [The Media Lab](/demand/nz/brands/the-media-lab) - [One Plus One Communications](/demand/nz/brands/one-plus-one-communications) - [Pead](/demand/nz/brands/pead) - [Special PR](/demand/nz/brands/special-pr) - [Lassoo Media & PR](/demand/nz/brands/lassoo-media-and-pr): Head-to-head: /demand/nz/compare/acumen-new-zealand-vs-lassoo-media-and-pr - [Sling & Stone](/demand/nz/brands/sling-and-stone): Head-to-head: /demand/nz/compare/acumen-new-zealand-vs-sling-and-stone - [Wright Communications](/demand/nz/brands/wright-communications): Head-to-head: /demand/nz/compare/acumen-new-zealand-vs-wright-communications - [Anthem](/demand/nz/brands/anthem-new-zealand): Head-to-head: /demand/nz/compare/acumen-new-zealand-vs-anthem-new-zealand - [Work Communications](/demand/nz/brands/work-communications): Head-to-head: /demand/nz/compare/acumen-new-zealand-vs-work-communications ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Acumen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/acumen-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/acumen-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.