---
title: "Ace Payroll: search popularity and Share of Search in New Zealand"
description: "MYOB desktop payroll software for small New Zealand employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ace-payroll"
publisher: "Brandwave"
---

# Ace Payroll: search popularity and Share of Search in New Zealand

MYOB desktop payroll software for small New Zealand employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ace Payroll
- **Owned by**: MYOB
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among payroll and rostering software**: 0.36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| payroll and rostering software | 8 | 0.36% | 260 |

- [New Zealand payroll and rostering software](/demand/nz/categories/nz-payroll-and-rostering-software)

## How has branded search demand for Ace Payroll changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ace Payroll in New Zealand fell from 390 to 260.
- Across the 11 months ending August 2026, Ace Payroll’s estimated Share of Search among payroll and rostering software in New Zealand held steady, from 0.48% to 0.36%.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.
- In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
- In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
- In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.
- In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.
- In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | payroll and rostering software | 390 | 0.48% | 8 |
| Nov 2025 | payroll and rostering software | 330 | 0.4% | 8 |
| Dec 2025 | payroll and rostering software | 260 | 0.35% | 8 |
| Jan 2026 | payroll and rostering software | 270 | 0.39% | 9 |
| Feb 2026 | payroll and rostering software | 260 | 0.38% | 9 |
| Mar 2026 | payroll and rostering software | 440 | 0.55% | 9 |
| Apr 2026 | payroll and rostering software | 300 | 0.42% | 9 |
| May 2026 | payroll and rostering software | 250 | 0.35% | 9 |
| Jun 2026 | payroll and rostering software | 210 | 0.26% | 9 |
| Jul 2026 | payroll and rostering software | 210 | 0.29% | 9 |
| Aug 2026 | payroll and rostering software | 260 | 0.36% | 8 |
| Sep 2026 | payroll and rostering software | — | — | — |

## How is Ace Payroll measured?

Brandwave collects information about searches that people make online using Ace Payroll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Ace Payroll”
- “ace payroll myob”
- “ace payroll nz”
- “MYOB Ace Payroll”

## Which payroll and rostering software compete with Ace Payroll?

- [PayHero](/demand/nz/brands/payhero)
- [iPayroll](/demand/nz/brands/ipayroll)
- [Employment Hero](/demand/nz/brands/employment-hero)
- [Smartly](/demand/nz/brands/smartly)
- [PaySauce](/demand/nz/brands/paysauce): Head-to-head: /demand/nz/compare/ace-payroll-vs-paysauce
- [Thankyou Payroll](/demand/nz/brands/thankyou-payroll): Head-to-head: /demand/nz/compare/ace-payroll-vs-thankyou-payroll
- [IMS Payroll](/demand/nz/brands/ims-payroll): Head-to-head: /demand/nz/compare/ace-payroll-vs-ims-payroll
- [Deputy](/demand/nz/brands/deputy): Head-to-head: /demand/nz/compare/ace-payroll-vs-deputy
- [Tanda](/demand/nz/brands/tanda): Head-to-head: /demand/nz/compare/ace-payroll-vs-tanda

## Who owns Ace Payroll?

Ace Payroll is owned by MYOB. Brandwave also tracks MYOB, IMS Payroll and MYOB Acumatica, owned by the same company, in New Zealand.

- [MYOB](/demand/nz/companies/myob): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Ace Payroll?

Ace Payroll is owned by MYOB. Brandwave also tracks MYOB, IMS Payroll and MYOB Acumatica, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Ace Payroll: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ace-payroll

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ace-payroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.