--- title: "Absorb LMS: search popularity in New Zealand" description: "Absorb LMS provides tools to manage training and learning programs for organizations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/absorb-lms" publisher: "Brandwave" --- # Absorb LMS: search popularity in New Zealand Absorb LMS provides tools to manage training and learning programs for organizations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Absorb LMS - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among business learning management systems**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business learning management systems | 6 | 5.3% | 40 | - [Business learning management systems](/demand/nz/categories/nz-business-learning-management-systems) ## Top business learning management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Absorb LMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Absorb LMS is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LearnUpon | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Totara | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | TalentLMS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Docebo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Intuto | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Absorb LMS | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | 360Learning | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business learning management systems - Asked ChatGPT "Which business learning management system should I use in New Zealand?": 1. LearnUpon, 2. Totara, 3. TalentLMS - Asked ChatGPT "What are the best business learning management systems in New Zealand?": 1. Totara, 2. LearnUpon, 3. TalentLMS, 4. Docebo, 5. Intuto - Asked ChatGPT "What's the best business learning management system in New Zealand for employee training?": 1. Totara, 2. TalentLMS, 3. Intuto - Searched Google, AI Overview "learning management system nz": 1. TalentLMS - Searched Google, AI Overview "online training platform": 1. LearnUpon, 2. Docebo, 3. Absorb LMS Not named in any answer: 360Learning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Absorb LMS changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Absorb LMS in New Zealand held steady at 40. - Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand increased from 4.6% to 5.3%. - Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.3% in February 2026. - Across the 12 months ending September 2026, Absorb LMS fell from 5th to 6th among business learning management systems in New Zealand. ## How did search popularity change for New Zealand business learning management systems in September 2026? - In September 2026, TalentLMS gained share of searches among business learning management systems in New Zealand, from 21.2% to 28%. - In September 2026, Docebo gained share of searches among business learning management systems in New Zealand, from 7.6% to 9.3%. - In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%. - In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%. - In September 2026, LearnUpon lost share of searches among business learning management systems in New Zealand, from 7.6% to 6.7%. - In September 2026, Absorb LMS lost share of searches among business learning management systems in New Zealand, from 6.1% to 5.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business learning management systems | 40 | 4.6% | 5 | | Nov 2025 | Business learning management systems | 50 | 6% | 5 | | Dec 2025 | Business learning management systems | 30 | 4.7% | 5 | | Jan 2026 | Business learning management systems | 50 | 6.5% | 5 | | Feb 2026 | Business learning management systems | 40 | 4.3% | 6 | | Mar 2026 | Business learning management systems | 50 | 5.6% | 5 | | Apr 2026 | Business learning management systems | 50 | 6.1% | 5 | | May 2026 | Business learning management systems | 50 | 6.3% | 5 | | Jun 2026 | Business learning management systems | 70 | 7.6% | 4 | | Jul 2026 | Business learning management systems | 40 | 5.6% | 6 | | Aug 2026 | Business learning management systems | 40 | 6.1% | 6 | | Sep 2026 | Business learning management systems | 40 | 5.3% | 6 | ## How are Absorb LMS’s branded searches counted? Brandwave collects information about searches that people make online using Absorb LMS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “absorb lms” ## Which business learning management systems compete with Absorb LMS? - [Intuto](/demand/nz/brands/intuto) - [TalentLMS](/demand/nz/brands/talentlms): Head-to-head: /demand/nz/compare/absorb-lms-vs-talentlms - [Totara](/demand/nz/brands/totara): Head-to-head: /demand/nz/compare/absorb-lms-vs-totara - [Docebo](/demand/nz/brands/docebo): Head-to-head: /demand/nz/compare/absorb-lms-vs-docebo - [LearnUpon](/demand/nz/brands/learnupon): Head-to-head: /demand/nz/compare/absorb-lms-vs-learnupon - [360Learning](/demand/nz/brands/360learning): Head-to-head: /demand/nz/compare/360learning-vs-absorb-lms ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Absorb LMS: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/absorb-lms This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/absorb-lms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.