--- title: "Absolute Essential: search popularity in New Zealand" description: "Absolute Essential makes organic essential oils. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/absolute-essential" publisher: "Brandwave" --- # Absolute Essential: search popularity in New Zealand Absolute Essential makes organic essential oils. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Absolute Essential - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among essential oil brands**: 13.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Essential oil brands | 3 | 13.5% | 260 | - [Essential oil brands](/demand/nz/categories/nz-essential-oil-brands) ## Top essential oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Absolute Essential was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Absolute Essential is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolute Essential | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | doTERRA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Thursday Plantation | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Young Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tisserand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about essential oil brands - Asked ChatGPT "Which essential oil brand should I buy in New Zealand?": 1. Absolute Essential, 2. Thursday Plantation - Asked ChatGPT "What are the best essential oil brands in New Zealand?": 1. Absolute Essential - Asked ChatGPT "What's the best essential oil brand in New Zealand for home use?": 1. Absolute Essential, 2. doTERRA - Searched Google, AI Overview "essential oils nz": 1. Absolute Essential - Searched Google, AI Overview "essential oil for diffuser": named none of the brands we track Not named in any answer: Young Living and Tisserand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Absolute Essential changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Absolute Essential in New Zealand fell from 320 to 260. - Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand increased from 11.5% to 13.5%. - Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand peaked at 18.2% in June 2026 and was lowest at 9.3% in December 2025. ## How did search popularity change for New Zealand essential oil brands in September 2026? - In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches. - In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches. - In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%. - doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Essential oil brands | 320 | 11.5% | 3 | | Nov 2025 | Essential oil brands | 320 | 11.5% | 3 | | Dec 2025 | Essential oil brands | 210 | 9.3% | 4 | | Jan 2026 | Essential oil brands | 260 | 12.9% | 3 | | Feb 2026 | Essential oil brands | 260 | 12.5% | 4 | | Mar 2026 | Essential oil brands | 260 | 12.9% | 3 | | Apr 2026 | Essential oil brands | 320 | 15% | 3 | | May 2026 | Essential oil brands | 390 | 15.6% | 3 | | Jun 2026 | Essential oil brands | 390 | 18.2% | 3 | | Jul 2026 | Essential oil brands | 260 | 12.9% | 3 | | Aug 2026 | Essential oil brands | 320 | 12.8% | 4 | | Sep 2026 | Essential oil brands | 260 | 13.5% | 3 | ## How are Absolute Essential’s branded searches counted? Brandwave collects information about searches that people make online using Absolute Essential’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “absolute essential” ## Which essential oil brands compete with Absolute Essential? - [doTERRA](/demand/nz/brands/doterra): Head-to-head: /demand/nz/compare/absolute-essential-vs-doterra - [Young Living](/demand/nz/brands/young-living): Head-to-head: /demand/nz/compare/absolute-essential-vs-young-living - [Thursday Plantation](/demand/nz/brands/thursday-plantation): Head-to-head: /demand/nz/compare/absolute-essential-vs-thursday-plantation - [Tisserand](/demand/nz/brands/tisserand): Head-to-head: /demand/nz/compare/absolute-essential-vs-tisserand ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Absolute Essential: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/absolute-essential This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/absolute-essential. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.