--- title: "How popular is About Print? Searches and AI answers in New Zealand" description: "About Print is a printing company in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/about-print" publisher: "Brandwave" --- # How popular is About Print? Searches and AI answers in New Zealand About Print is a printing company in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: About Print - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Wellington printing companies**: 7.6% ## Where does About Print compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington printing companies | 3 | 7.6% | 80 | - [Wellington printing companies](/demand/nz/locations/wellington/printing-companies) ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, About Print appeared in all three answers. About Print is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for About Print changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for About Print in New Zealand fell from 120 to 110. - Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand increased from 5.2% to 7.6%. - Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand peaked at 8.1% in September 2026 and was lowest at 2.9% in December 2025. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%. - In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%. - In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%. - In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%. - In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%. - NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Wellington printing companies | 70 | 5.2% | 3 | | Dec 2025 | Wellington printing companies | 30 | 2.9% | 6 | | Jan 2026 | Wellington printing companies | 50 | 4.7% | 3 | | Feb 2026 | Wellington printing companies | 60 | 4.9% | 3 | | Mar 2026 | Wellington printing companies | 50 | 4.1% | 4 | | Apr 2026 | Wellington printing companies | 60 | 5.5% | 4 | | May 2026 | Wellington printing companies | 70 | 5.8% | 3 | | Jun 2026 | Wellington printing companies | 60 | 5.5% | 3 | | Jul 2026 | Wellington printing companies | 60 | 5.2% | 3 | | Aug 2026 | Wellington printing companies | 60 | 4.9% | 4 | | Sep 2026 | Wellington printing companies | 80 | 8.1% | 3 | | Oct 2026 | Wellington printing companies | 80 | 7.6% | 3 | ## How are About Print’s branded searches counted? Brandwave collects information about searches that people make online using About Print’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “about print” - “about print wellington” ## Which Wellington printing companies compete with About Print? - [Rieger's Print](/demand/nz/brands/rieger-s-print): Head-to-head: /demand/nz/compare/about-print-vs-rieger-s-print - [Hotprint](/demand/nz/brands/hotprint): Head-to-head: /demand/nz/compare/about-print-vs-hotprint - [Pivotal Print](/demand/nz/brands/pivotal-print): Head-to-head: /demand/nz/compare/about-print-vs-pivotal-print - [MBS Digital](/demand/nz/brands/mbs-digital): Head-to-head: /demand/nz/compare/about-print-vs-mbs-digital - [NZ Print](/demand/nz/brands/nz-print): Head-to-head: /demand/nz/compare/about-print-vs-nz-print - [Wakefields Digital](/demand/nz/brands/wakefields-digital) - [City Print](/demand/nz/brands/city-print) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is About Print? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/about-print This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/about-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.