--- title: "Able Personnel: search popularity in New Zealand" description: "Able Personnel is a recruitment agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/able-personnel" publisher: "Brandwave" --- # Able Personnel: search popularity in New Zealand Able Personnel is a recruitment agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Able Personnel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Hastings recruitment agencies**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings recruitment agencies | 7 | 2.7% | 20 | - [Hastings recruitment agencies](/demand/nz/locations/hastings/recruitment-agencies) ## Top Hastings recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Able Personnel was mentioned in two out of three: in two of the three ChatGPT answers. Able Personnel is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | OneStaff | 1st | 3 of 3 | 3 of 3 | | Adecco | 2nd | 3 of 3 | 3 of 3 | | Able Personnel | 3rd | 2 of 3 | 2 of 3 | | Tradestaff | 4th | 2 of 3 | 2 of 3 | | Rural Directions Recruitment & HR | 5th | 2 of 3 | 2 of 3 | | Trade Assist | 6th | 1 of 3 | 1 of 3 | | AWF | Not ranked | 0 of 3 | 0 of 3 | | Populous People | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Hastings, New Zealand?": 1. OneStaff, 2. Adecco, 3. Rural Directions Recruitment & HR, 4. Tradestaff - Asked ChatGPT "What are the best recruitment agencies in Hastings, New Zealand?": 1. OneStaff, 2. Adecco, 3. Tradestaff, 4. Able Personnel, 5. Rural Directions Recruitment & HR - Asked ChatGPT "What's the best recruitment agency in Hastings, New Zealand for a new employee?": 1. Able Personnel, 2. OneStaff, 3. Trade Assist, 4. Adecco Not named in any answer: AWF and Populous People. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Able Personnel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Able Personnel in New Zealand fell from 140 to 70. - Across the 12 months ending September 2026, Able Personnel’s share of searches among Hastings recruitment agencies in New Zealand decreased from 3.8% to 2.7%. - Across the 12 months ending September 2026, Able Personnel’s share of searches among Hastings recruitment agencies in New Zealand peaked at 4.4% in May 2026 and was lowest at 1.1% in March 2026. ## How did search popularity change for New Zealand Hastings recruitment agencies in September 2026? - In September 2026, Able Personnel overtook Rural Directions Recruitment & HR to rank 7th among Hastings recruitment agencies in New Zealand, with 2.7% of the searches. - In September 2026, AWF gained share of searches among Hastings recruitment agencies in New Zealand, from 5.1% to 10.8%. - In September 2026, OneStaff gained share of searches among Hastings recruitment agencies in New Zealand, from 35.4% to 36.5%. - In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%. - In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%. - In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hastings recruitment agencies | 30 | 3.8% | 7 | | Nov 2025 | Hastings recruitment agencies | 30 | 2.7% | 7 | | Dec 2025 | Hastings recruitment agencies | 20 | 2.4% | 7 | | Jan 2026 | Hastings recruitment agencies | 30 | 2.7% | 7 | | Feb 2026 | Hastings recruitment agencies | 10 | 1.1% | 8 | | Mar 2026 | Hastings recruitment agencies | 10 | 1.1% | 8 | | Apr 2026 | Hastings recruitment agencies | 20 | 2.4% | 8 | | May 2026 | Hastings recruitment agencies | 30 | 4.4% | 7 | | Jun 2026 | Hastings recruitment agencies | 20 | 2.4% | 7 | | Jul 2026 | Hastings recruitment agencies | 10 | 1.4% | 8 | | Aug 2026 | Hastings recruitment agencies | 10 | 1.3% | 8 | | Sep 2026 | Hastings recruitment agencies | 20 | 2.7% | 7 | ## How are Able Personnel’s branded searches counted? Brandwave collects information about searches that people make online using Able Personnel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “able personnel” ## Which Hastings recruitment agencies compete with Able Personnel? - [OneStaff](/demand/nz/brands/onestaff) - [Adecco](/demand/nz/brands/adecco) - [Trade Assist](/demand/nz/brands/trade-assist): Head-to-head: /demand/nz/compare/able-personnel-vs-trade-assist - [Tradestaff](/demand/nz/brands/tradestaff): Head-to-head: /demand/nz/compare/able-personnel-vs-tradestaff - [AWF](/demand/nz/brands/awf): Head-to-head: /demand/nz/compare/able-personnel-vs-awf - [Populous People](/demand/nz/brands/populous-people): Head-to-head: /demand/nz/compare/able-personnel-vs-populous-people - [Rural Directions Recruitment & HR](/demand/nz/brands/rural-directions): Head-to-head: /demand/nz/compare/able-personnel-vs-rural-directions ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Able Personnel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/able-personnel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/able-personnel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.