--- title: "How popular is ABB? Searches and AI answers in New Zealand" description: "ABB makes electrification and automation products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/abb" publisher: "Brandwave" --- # How popular is ABB? Searches and AI answers in New Zealand ABB makes electrification and automation products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ABB - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among electrical accessory brands**: 20.2% ## Where does ABB compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electrical accessory brands | 1 | 20.2% | 1K | - [Electrical accessory brands](/demand/nz/categories/nz-electrical-accessory-brands) ## Top electrical accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ABB did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PDL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clipsal | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | HPM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Legrand | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hager | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ABB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NHP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electrical accessory brands - Asked ChatGPT "Which electrical accessory brand should I buy in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand, 5. Schneider Electric - Asked ChatGPT "What are the best electrical accessory brands in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand - Asked ChatGPT "What's the best electrical accessory brand in New Zealand for home wiring?": 1. PDL, 2. HPM, 3. Legrand, 4. Schneider Electric - Searched Google, AI Overview "light switch brands": 1. Clipsal, 2. HPM, 3. Legrand, 4. Schneider Electric, 5. PDL - Searched Google, AI Overview "electrical fittings nz": 1. PDL, 2. Clipsal, 3. Legrand, 4. Hager Not named in any answer: ABB and NHP. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ABB changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for ABB in New Zealand held steady at 1K. - Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand decreased from 21.1% to 20.2%. - Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand peaked at 25% in July 2026 and was lowest at 18.2% in September 2026. ## How did search popularity change for New Zealand electrical accessory brands in October 2026? - In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches. - In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches. - In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%. - In October 2026, NHP gained share of searches among electrical accessory brands in New Zealand, from 13.1% to 14.6%. - In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%. - In October 2026, PDL lost share of searches among electrical accessory brands in New Zealand, from 10.7% to 9.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Electrical accessory brands | 1K | 21.1% | 1 | | Dec 2025 | Electrical accessory brands | 720 | 19.4% | 1 | | Jan 2026 | Electrical accessory brands | 1K | 22.1% | 1 | | Feb 2026 | Electrical accessory brands | 1K | 21.5% | 1 | | Mar 2026 | Electrical accessory brands | 1.3K | 23.5% | 1 | | Apr 2026 | Electrical accessory brands | 1K | 20.7% | 1 | | May 2026 | Electrical accessory brands | 1K | 18.9% | 2 | | Jun 2026 | Electrical accessory brands | 1K | 19.7% | 1 | | Jul 2026 | Electrical accessory brands | 1.3K | 25% | 1 | | Aug 2026 | Electrical accessory brands | 1.3K | 24.9% | 1 | | Sep 2026 | Electrical accessory brands | 1K | 18.2% | 1 | | Oct 2026 | Electrical accessory brands | 1K | 20.2% | 1 | ## How are ABB’s branded searches counted? Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “abb” ## Which electrical accessory brands compete with ABB? - [Schneider Electric](/demand/nz/brands/schneider-electric): Head-to-head: /demand/nz/compare/abb-vs-schneider-electric - [Legrand](/demand/nz/brands/legrand): Head-to-head: /demand/nz/compare/abb-vs-legrand - [NHP](/demand/nz/brands/nhp): Head-to-head: /demand/nz/compare/abb-vs-nhp - [PDL](/demand/nz/brands/pdl): Head-to-head: /demand/nz/compare/abb-vs-pdl - [HPM](/demand/nz/brands/hpm): Head-to-head: /demand/nz/compare/abb-vs-hpm - [Clipsal](/demand/nz/brands/clipsal) - [Hager](/demand/nz/brands/hager) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is ABB? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/abb This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/abb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.