--- title: "AAT Kings: search popularity in New Zealand" description: "AAT Kings is a tour operator. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aat-kings" publisher: "Brandwave" --- # AAT Kings: search popularity in New Zealand AAT Kings is a tour operator. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AAT Kings - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among tour operators**: 0.78% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tour operators | 9 | 0.78% | 260 | - [Tour operators](/demand/nz/categories/nz-tour-operators) ## Top tour operators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AAT Kings was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AAT Kings is the fourth most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MoaTrek New Zealand Tours | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Intrepid Travel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Grand Pacific Tours | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AAT Kings | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | G Adventures | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cheeky Kiwi Travel | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wild Kiwi Adventure Tours | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kiwi Experience | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Contiki | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Flying Kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RealNZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Topdeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haka Tours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tour operators - Asked ChatGPT "Which tour operator should I book in New Zealand?": 1. Intrepid Travel, 2. G Adventures, 3. Grand Pacific Tours, 4. MoaTrek New Zealand Tours, 5. Cheeky Kiwi Travel - Asked ChatGPT "What are the best tour operators in New Zealand?": 1. Intrepid Travel, 2. Grand Pacific Tours, 3. AAT Kings, 4. MoaTrek New Zealand Tours, 5. G Adventures - Asked ChatGPT "What's the best tour operator in New Zealand for guided trips?": 1. MoaTrek New Zealand Tours, 2. Intrepid Travel, 3. Grand Pacific Tours, 4. AAT Kings, 5. Cheeky Kiwi Travel - Searched Google, AI Overview "new zealand tours": 1. MoaTrek New Zealand Tours, 2. Cheeky Kiwi Travel, 3. AAT Kings, 4. Wild Kiwi Adventure Tours, 5. Contiki - Searched Google, AI Overview "group tours nz": 1. MoaTrek New Zealand Tours, 2. Wild Kiwi Adventure Tours, 3. Kiwi Experience, 4. G Adventures, 5. Intrepid Travel Not named in any answer: Flying Kiwi, RealNZ, Topdeck, Stray and Haka Tours. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for AAT Kings changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AAT Kings in New Zealand fell from 320 to 260. - Across the 12 months ending September 2026, AAT Kings’ share of searches among tour operators in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.58% in December 2025. - Across the 12 months ending September 2026, AAT Kings rose from 10th to 9th among tour operators in New Zealand. ## How did search popularity change for New Zealand tour operators in September 2026? - In September 2026, RealNZ overtook Contiki to rank 2nd among tour operators in New Zealand, with 22.3% of the searches. - In September 2026, Intrepid Travel gained share of searches among tour operators in New Zealand, from 9.9% to 14.7%. - In September 2026, G Adventures gained share of searches among tour operators in New Zealand, from 7.6% to 9.4%. - In September 2026, Flying Kiwi lost share of searches among tour operators in New Zealand, from 29.1% to 24.4%. - In September 2026, Contiki lost share of searches among tour operators in New Zealand, from 21.8% to 18.4%. - Kiwi Experience’s share of searches among tour operators in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tour operators | 320 | 1% | 10 | | Nov 2025 | Tour operators | 320 | 0.87% | 9 | | Dec 2025 | Tour operators | 210 | 0.58% | 10 | | Jan 2026 | Tour operators | 320 | 0.74% | 9 | | Feb 2026 | Tour operators | 480 | 1.3% | 9 | | Mar 2026 | Tour operators | 590 | 1.7% | 9 | | Apr 2026 | Tour operators | 320 | 1% | 10 | | May 2026 | Tour operators | 320 | 0.92% | 10 | | Jun 2026 | Tour operators | 320 | 1% | 10 | | Jul 2026 | Tour operators | 320 | 1.1% | 9 | | Aug 2026 | Tour operators | 260 | 0.76% | 9 | | Sep 2026 | Tour operators | 260 | 0.78% | 9 | ## How are AAT Kings’ branded searches counted? Brandwave collects information about searches that people make online using AAT Kings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aat kings” ## Which tour operators compete with AAT Kings? - [Flying Kiwi](/demand/nz/brands/flying-kiwi) - [RealNZ](/demand/nz/brands/realnz) - [Contiki](/demand/nz/brands/contiki) - [Intrepid Travel](/demand/nz/brands/intrepid-travel) - [G Adventures](/demand/nz/brands/g-adventures) - [Kiwi Experience](/demand/nz/brands/kiwi-experience): Head-to-head: /demand/nz/compare/aat-kings-vs-kiwi-experience - [Topdeck](/demand/nz/brands/topdeck): Head-to-head: /demand/nz/compare/aat-kings-vs-topdeck - [Cheeky Kiwi Travel](/demand/nz/brands/cheeky-kiwi-travel): Head-to-head: /demand/nz/compare/aat-kings-vs-cheeky-kiwi-travel - [Wild Kiwi Adventure Tours](/demand/nz/brands/wild-kiwi-adventure-tours): Head-to-head: /demand/nz/compare/aat-kings-vs-wild-kiwi-adventure-tours - [Grand Pacific Tours](/demand/nz/brands/grand-pacific-tours): Head-to-head: /demand/nz/compare/aat-kings-vs-grand-pacific-tours - [Stray](/demand/nz/brands/stray) - [Haka Tours](/demand/nz/brands/haka-tours) - [MoaTrek New Zealand Tours](/demand/nz/brands/moatrek-new-zealand-tours) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AAT Kings: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/aat-kings This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aat-kings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.