--- title: "Aarn: search popularity in New Zealand" description: "Aarn makes tramping and hiking packs in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aarn" publisher: "Brandwave" --- # Aarn: search popularity in New Zealand Aarn makes tramping and hiking packs in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aarn - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among tramping pack brands**: 0.36% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tramping pack brands | 4 | 0.36% | 410 | - [Tramping pack brands](/demand/nz/categories/nz-tramping-pack-brands) ## Top tramping pack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aarn did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Osprey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Deuter | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gregory | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cactus Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aarn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tramping pack brands - Asked ChatGPT "Which tramping pack brand should I buy in New Zealand?": 1. Macpac, 2. Osprey, 3. Deuter, 4. Gregory - Asked ChatGPT "What are the best tramping pack brands in New Zealand?": 1. Osprey, 2. Macpac, 3. Deuter, 4. Gregory, 5. Rab - Asked ChatGPT "What's the best tramping pack brand in New Zealand for long day walks?": 1. Osprey, 2. Deuter, 3. Macpac, 4. Rab - Searched Google, AI Overview "best tramping pack": 1. Deuter, 2. Osprey - Searched Google, AI Overview "tramping pack brands nz": 1. Macpac, 2. Osprey, 3. Deuter, 4. Rab Not named in any answer: Kathmandu, Cactus Outdoor and Aarn. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Aarn changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aarn in New Zealand fell from 530 to 410. - Across the 12 months ending September 2026, Aarn’s share of searches among tramping pack brands in New Zealand held steady, from 0.43% to 0.36%. ## How did search popularity change for New Zealand tramping pack brands in September 2026? - In September 2026, Kathmandu lost share of searches among tramping pack brands in New Zealand, from 50.8% to 50.3%. - Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026. - Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026. - Estimated monthly branded searches for Gregory in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. - Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026. - Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tramping pack brands | 530 | 0.43% | 4 | | Nov 2025 | Tramping pack brands | 530 | 0.32% | 4 | | Dec 2025 | Tramping pack brands | 500 | 0.27% | 4 | | Jan 2026 | Tramping pack brands | 760 | 0.48% | 4 | | Feb 2026 | Tramping pack brands | 590 | 0.46% | 4 | | Mar 2026 | Tramping pack brands | 590 | 0.39% | 4 | | Apr 2026 | Tramping pack brands | 590 | 0.35% | 4 | | May 2026 | Tramping pack brands | 800 | 0.52% | 4 | | Jun 2026 | Tramping pack brands | 560 | 0.31% | 4 | | Jul 2026 | Tramping pack brands | 570 | 0.34% | 4 | | Aug 2026 | Tramping pack brands | 390 | 0.28% | 4 | | Sep 2026 | Tramping pack brands | 410 | 0.36% | 4 | ## How are Aarn’s branded searches counted? Brandwave collects information about searches that people make online using Aarn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aarn” - “aarn packs” ## Which tramping pack brands compete with Aarn? - [Kathmandu](/demand/nz/brands/kathmandu): Head-to-head: /demand/nz/compare/aarn-vs-kathmandu - [Macpac](/demand/nz/brands/macpac): Head-to-head: /demand/nz/compare/aarn-vs-macpac - [Cactus Outdoor](/demand/nz/brands/cactus-outdoor): Head-to-head: /demand/nz/compare/aarn-vs-cactus-outdoor - [Osprey](/demand/nz/brands/osprey): Head-to-head: /demand/nz/compare/aarn-vs-osprey - [Deuter](/demand/nz/brands/deuter): Head-to-head: /demand/nz/compare/aarn-vs-deuter - [Rab](/demand/nz/brands/rab) - [Gregory](/demand/nz/brands/gregory-backpacks) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aarn: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/aarn This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aarn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.