--- title: "AA Pet Insurance: search popularity in New Zealand" description: "AA Pet Insurance is a pet insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aa-pet-insurance" publisher: "Brandwave" --- # AA Pet Insurance: search popularity in New Zealand AA Pet Insurance is a pet insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AA Pet Insurance - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet insurers**: 9.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet insurers | 4 | 9.9% | 1.9K | - [Pet insurers](/demand/nz/categories/nz-pet-insurers) ## Top pet insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AA Pet Insurance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AA Pet Insurance is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Pet Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PD Insurance | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Petcover | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SPCA Pet Insurance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AA Pet Insurance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cove Insurance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pet-n-Sur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurers - Asked ChatGPT "Which pet insurer should I buy in New Zealand?": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance - Asked ChatGPT "What are the best pet insurer brands in New Zealand?": 1. Petcover, 2. Southern Cross Pet Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance, 5. PD Insurance, 6. Cove Insurance - Asked ChatGPT "What's the best pet insurer in New Zealand for my dog?": 1. Petcover, 2. SPCA Pet Insurance, 3. Southern Cross Pet Insurance, 4. Cove Insurance - Searched Google, AI Overview "pet insurance nz": 1. PD Insurance, 2. Southern Cross Pet Insurance, 3. Petcover, 4. SPCA Pet Insurance - Searched Google, AI Overview "dog insurance nz": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance Not named in any answer: Pet-n-Sur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for AA Pet Insurance changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AA Pet Insurance in New Zealand held steady at 1.9K. - Across the 12 months ending September 2026, AA Pet Insurance’s share of searches among pet insurers in New Zealand peaked at 12.5% in January 2026 and was lowest at 8.7% in May 2026. ## How did search popularity change for New Zealand pet insurers in September 2026? - In September 2026, Pet-n-Sur gained share of searches among pet insurers in New Zealand, from 11.5% to 14.1%. - In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%. - In September 2026, PD Insurance gained share of searches among pet insurers in New Zealand, from 8.6% to 9.1%. - In September 2026, Cove Insurance lost share of searches among pet insurers in New Zealand, from 30.6% to 26%. - AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026. - Petcover’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 4.6% to 5.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet insurers | 1.9K | 9.9% | 4 | | Nov 2025 | Pet insurers | 1.9K | 9.7% | 4 | | Dec 2025 | Pet insurers | 1.9K | 10.1% | 4 | | Jan 2026 | Pet insurers | 2.9K | 12.5% | 3 | | Feb 2026 | Pet insurers | 1.9K | 9.8% | 4 | | Mar 2026 | Pet insurers | 2.4K | 10.7% | 4 | | Apr 2026 | Pet insurers | 1.9K | 9.5% | 4 | | May 2026 | Pet insurers | 1.9K | 8.7% | 5 | | Jun 2026 | Pet insurers | 1.9K | 8.8% | 4 | | Jul 2026 | Pet insurers | 1.9K | 9.3% | 4 | | Aug 2026 | Pet insurers | 1.9K | 9.7% | 4 | | Sep 2026 | Pet insurers | 1.9K | 9.9% | 4 | ## How are AA Pet Insurance’s branded searches counted? Brandwave collects information about searches that people make online using AA Pet Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aa pet insurance” ## Which pet insurers compete with AA Pet Insurance? - [Southern Cross Pet Insurance](/demand/nz/brands/southern-cross-pet-insurance): Head-to-head: /demand/nz/compare/aa-pet-insurance-vs-southern-cross-pet-insurance - [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/aa-pet-insurance-vs-cove-insurance - [Pet-n-Sur](/demand/nz/brands/pet-n-sur): Head-to-head: /demand/nz/compare/aa-pet-insurance-vs-pet-n-sur - [PD Insurance](/demand/nz/brands/pd-insurance): Head-to-head: /demand/nz/compare/aa-pet-insurance-vs-pd-insurance - [Petcover](/demand/nz/brands/petcover): Head-to-head: /demand/nz/compare/aa-pet-insurance-vs-petcover - [SPCA Pet Insurance](/demand/nz/brands/spca-pet-insurance) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AA Pet Insurance: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/aa-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aa-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.