---
title: "AA Insurance: search popularity and Share of Search in New Zealand"
description: "A New Zealand insurer offering car, home, contents, and landlord insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/aa-insurance"
publisher: "Brandwave"
---

# AA Insurance: search popularity and Share of Search in New Zealand

A New Zealand insurer offering car, home, contents, and landlord insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AA Insurance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car and home insurers**: 34%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| car and home insurers | 1 | 34% | 112K |

- [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers)

## How has branded search demand for AA Insurance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AA Insurance in New Zealand held steady, from 111K to 112K.
- Across the 11 months ending August 2026, AA Insurance’s estimated Share of Search among car and home insurers in New Zealand decreased from 34.8% to 34%.
- Across the 11 months ending August 2026, AA Insurance’s estimated Share of Search among car and home insurers in New Zealand peaked at 37.9% in February 2026 and was lowest at 33.7% in April 2026.

## How did search popularity change for New Zealand car and home insurers in August 2026?

- Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026.
- Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
- Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | car and home insurers | 111K | 34.8% | 1 |
| Nov 2025 | car and home insurers | 113K | 34.3% | 1 |
| Dec 2025 | car and home insurers | 110K | 34.3% | 1 |
| Jan 2026 | car and home insurers | 137K | 37.1% | 1 |
| Feb 2026 | car and home insurers | 135K | 37.9% | 1 |
| Mar 2026 | car and home insurers | 135K | 35.1% | 1 |
| Apr 2026 | car and home insurers | 111K | 33.7% | 1 |
| May 2026 | car and home insurers | 111K | 33.9% | 1 |
| Jun 2026 | car and home insurers | 113K | 34.1% | 1 |
| Jul 2026 | car and home insurers | 113K | 34.5% | 1 |
| Aug 2026 | car and home insurers | 112K | 34% | 1 |
| Sep 2026 | car and home insurers | — | — | — |

## How is AA Insurance measured?

Brandwave collects information about searches that people make online using AA Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aa auto insurance”
- “aa car insurance”
- “aa car insurance nz”
- “aa contents insurance”
- “aa home insurance”
- “aa house insurance”
- “aa household insurance”
- “AA Insurance”
- “aa insurance auckland”
- “aa insurance car”
- “aa insurance new zealand”
- “aa insurance nz”
- “aa landlord insurance”
- “aa motor vehicle insurance”
- “aa vehicle insurance”
- “aainsurance”
- “car insurance aa”
- “contents insurance aa”
- “home insurance aa”
- “house insurance aa”
- “nz aa insurance”

## Which car and home insurers compete with AA Insurance?

- [AMI Insurance](/demand/nz/brands/ami-insurance): Head-to-head: /demand/nz/compare/aa-insurance-vs-ami-insurance
- [Tower Insurance](/demand/nz/brands/tower-insurance): Head-to-head: /demand/nz/compare/aa-insurance-vs-tower-insurance
- [State Insurance](/demand/nz/brands/state-insurance): Head-to-head: /demand/nz/compare/aa-insurance-vs-state-insurance
- [FMG Insurance](/demand/nz/brands/fmg-insurance): Head-to-head: /demand/nz/compare/aa-insurance-vs-fmg-insurance
- [Vero Insurance](/demand/nz/brands/vero-insurance): Head-to-head: /demand/nz/compare/aa-insurance-vs-vero-insurance
- [Cove Insurance](/demand/nz/brands/cove-insurance)
- [Trade Me Insurance](/demand/nz/brands/trade-me-insurance)
- [Star Insure](/demand/nz/brands/star-insure)
- [Initio Insurance](/demand/nz/brands/initio-insurance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AA Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aa-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aa-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.