---
title: "A-League: search popularity and Share of Search in New Zealand"
description: "A-League is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/a-league"
publisher: "Brandwave"
---

# A-League: search popularity and Share of Search in New Zealand

A-League is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: A-League
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports leagues**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports leagues | 3 | 5.7% | 214K |

- [Sports leagues](/demand/nz/categories/nz-sports-leagues)

## How has branded search demand for A-League changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for A-League in New Zealand fell from 394K to 214K.
- Across the 11 months ending August 2026, A-League’s estimated Share of Search among sports leagues in New Zealand decreased from 15.2% to 5.7%.
- Across the 11 months ending August 2026, A-League’s estimated Share of Search among sports leagues in New Zealand peaked at 21.2% in February 2026 and was lowest at 0.86% in June 2026.
- Across the 11 months ending August 2026, A-League rose from 4th to 3rd among sports leagues in New Zealand.

## How did search popularity change for New Zealand sports leagues in August 2026?

- In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.
- In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.
- In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%.
- In August 2026, NRL lost estimated Share of Search among sports leagues in New Zealand, from 85.2% to 76.1%.
- In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%.
- In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports leagues | 394K | 15.2% | 4 |
| Nov 2025 | Sports leagues | 480K | 16.2% | 3 |
| Dec 2025 | Sports leagues | 620K | 20% | 3 |
| Jan 2026 | Sports leagues | 626K | 19.9% | 3 |
| Feb 2026 | Sports leagues | 570K | 21.2% | 3 |
| Mar 2026 | Sports leagues | 575K | 14.5% | 4 |
| Apr 2026 | Sports leagues | 630K | 11.9% | 4 |
| May 2026 | Sports leagues | 667K | 10.8% | 4 |
| Jun 2026 | Sports leagues | 26K | 0.86% | 5 |
| Jul 2026 | Sports leagues | 37.8K | 1.8% | 5 |
| Aug 2026 | Sports leagues | 214K | 5.7% | 3 |
| Sep 2026 | Sports leagues | — | — | — |

## How is A-League measured?

Brandwave collects information about searches that people make online using A-League’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “a league”
- “a league champions”
- “a league draw”
- “a league fixtures”
- “a league flashscore”
- “a league football”
- “a league ladder”
- “a league livescore”
- “a league men”
- “a league mens”
- “a league near me”
- “a league new zealand”
- “a league nz”
- “a league online”
- “a league result”
- “a league scores”
- “a league tab”
- “a league women”
- “aleague”
- “aleague draw”
- “aleague fixtures”
- “aleague ladder”
- “aleague scores”
- “aleagues com au”
- “aussie a league”
- “fantasy a league”
- “mens a league”
- “premier a league”
- “serie a league”
- “the a league”
- “uefa champions a league”

## Which sports leagues compete with A-League?

- [NRL](/demand/nz/brands/nrl): Head-to-head: /demand/nz/compare/a-league-vs-nrl
- [Premier League](/demand/nz/brands/premier-league): Head-to-head: /demand/nz/compare/a-league-vs-premier-league
- [AFL](/demand/nz/brands/afl): Head-to-head: /demand/nz/compare/a-league-vs-afl
- [NFL](/demand/nz/brands/nfl): Head-to-head: /demand/nz/compare/a-league-vs-nfl
- [NBA](/demand/nz/brands/nba): Head-to-head: /demand/nz/compare/a-league-vs-nba

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "A-League: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/a-league

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/a-league. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.