--- title: "8 Paws: search popularity in New Zealand" description: "8 Paws is a pet accessory brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/8-paws" publisher: "Brandwave" --- # 8 Paws: search popularity in New Zealand 8 Paws is a pet accessory brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 8 Paws - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet accessory brands**: 0.34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet accessory brands | 9 | 0.34% | 10 | - [Pet accessory brands](/demand/nz/categories/nz-pet-accessory-brands) ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 8 Paws was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 8 Paws is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for 8 Paws changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for 8 Paws in New Zealand held steady at 10. - Across the 12 months ending September 2026, 8 Paws’ share of searches among pet accessory brands in New Zealand held steady at 0.34%. ## How did search popularity change for New Zealand pet accessory brands in September 2026? - In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches. - In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches. - In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches. - In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%. - In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%. - In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet accessory brands | 10 | 0.34% | 9 | | Nov 2025 | Pet accessory brands | 20 | 0.69% | 8 | | Dec 2025 | Pet accessory brands | 10 | 0.32% | 8 | | Jan 2026 | Pet accessory brands | 10 | 0.33% | 9 | | Feb 2026 | Pet accessory brands | 10 | 0.35% | 8 | | Mar 2026 | Pet accessory brands | 20 | 0.66% | 8 | | Apr 2026 | Pet accessory brands | 10 | 0.32% | 9 | | May 2026 | Pet accessory brands | 20 | 0.63% | 8 | | Jun 2026 | Pet accessory brands | 10 | 0.35% | 9 | | Jul 2026 | Pet accessory brands | 10 | 0.3% | 8 | | Aug 2026 | Pet accessory brands | 10 | 0.29% | 8 | | Sep 2026 | Pet accessory brands | 10 | 0.34% | 9 | ## How are 8 Paws’ branded searches counted? Brandwave collects information about searches that people make online using 8 Paws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “8 paws” ## Which pet accessory brands compete with 8 Paws? - [EzyDog](/demand/nz/brands/ezydog) - [KONG](/demand/nz/brands/kong) - [Rogz](/demand/nz/brands/rogz) - [Petmate](/demand/nz/brands/petmate): Head-to-head: /demand/nz/compare/8-paws-vs-petmate - [Savic](/demand/nz/brands/savic): Head-to-head: /demand/nz/compare/8-paws-vs-savic - [Ferplast](/demand/nz/brands/ferplast): Head-to-head: /demand/nz/compare/8-paws-vs-ferplast - [Puchi](/demand/nz/brands/puchi): Head-to-head: /demand/nz/compare/8-paws-vs-puchi - [Dogit](/demand/nz/brands/dogit): Head-to-head: /demand/nz/compare/8-paws-vs-dogit ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "8 Paws: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/8-paws This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/8-paws. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.