---
title: "50-50: search popularity and Share of Search in New Zealand"
description: "50-50 offers Paraparaumu restaurant services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/50-50"
publisher: "Brandwave"
---

# 50-50: search popularity and Share of Search in New Zealand

50-50 offers Paraparaumu restaurant services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: 50-50
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kāpiti coast restaurants**: 45.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kāpiti Coast restaurants | 2 | 45.9% | 1.7K |

- [Kāpiti Coast restaurants](/demand/nz/categories/nz-kapiti-coast-restaurants)

## How has branded search demand for 50-50 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for 50-50 in New Zealand held steady, from 1.8K to 1.7K.
- Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand decreased from 96.7% to 45.9%.
- Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand peaked at 97.2% in November 2025 and was lowest at 34.7% in May 2026.
- Across the 11 months ending August 2026, 50-50 fell from 1st to 2nd among kāpiti coast restaurants in New Zealand.

## How did search popularity change for New Zealand kāpiti coast restaurants in August 2026?

- In August 2026, Salt & Wood overtook 50-50 to take the highest estimated Share of Search among kāpiti coast restaurants in New Zealand, at 54.1%.
- In August 2026, 50-50 lost estimated Share of Search among kāpiti coast restaurants in New Zealand, from 69.3% to 45.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kāpiti Coast restaurants | 1.8K | 96.7% | 1 |
| Nov 2025 | Kāpiti Coast restaurants | 1.7K | 97.2% | 1 |
| Dec 2025 | Kāpiti Coast restaurants | 1.7K | 96.1% | 1 |
| Jan 2026 | Kāpiti Coast restaurants | 2.1K | 95.1% | 1 |
| Feb 2026 | Kāpiti Coast restaurants | 2.1K | 96.3% | 1 |
| Mar 2026 | Kāpiti Coast restaurants | 1.7K | 96.1% | 1 |
| Apr 2026 | Kāpiti Coast restaurants | 1.6K | 53.5% | 1 |
| May 2026 | Kāpiti Coast restaurants | 1.6K | 34.7% | 2 |
| Jun 2026 | Kāpiti Coast restaurants | 2.5K | 55.8% | 1 |
| Jul 2026 | Kāpiti Coast restaurants | 3.8K | 69.3% | 1 |
| Aug 2026 | Kāpiti Coast restaurants | 1.7K | 45.9% | 2 |
| Sep 2026 | Kāpiti Coast restaurants | — | — | — |

## How is 50-50 measured?

Brandwave collects information about searches that people make online using 50-50’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “50 50 kapiti”
- “50 50 paraparaumu”
- “50 50 restaurant”
- “50 50 restaurant paraparaumu”

## Which kāpiti coast restaurants compete with 50-50?

- [Salt & Wood](/demand/nz/brands/salt-and-wood): Head-to-head: /demand/nz/compare/50-50-vs-salt-and-wood

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "50-50: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/50-50

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/50-50. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.