--- title: "4baby: search popularity in New Zealand" description: "A maker of baby furniture and nursery gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/4baby" publisher: "Brandwave" --- # 4baby: search popularity in New Zealand A maker of baby furniture and nursery gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 4baby - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among change table brands**: 0.11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Change table brands | 5 | 0.11% | 30 | - [Change table brands](/demand/nz/categories/nz-baby-change-table-brands) ## Top change table brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 4baby was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 4baby is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IKEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Boori | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | 4baby | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about change table brands - Asked ChatGPT "Which change table brand should I buy in New Zealand?": 1. IKEA, 2. Mocka, 3. 4baby, 4. Boori - Asked ChatGPT "What are the best change table brands in New Zealand?": 1. Mocka, 2. Boori, 3. IKEA, 4. 4baby - Asked ChatGPT "What's the best change table brand in New Zealand for nappy changes?": 1. IKEA, 2. Boori, 3. 4baby, 4. Mocka - Searched Google, AI Overview "change table with drawers": 1. Mocka, 2. IKEA - Searched Google, AI Overview "changing table nz": 1. Mocka, 2. IKEA Not named in any answer: Edwards & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for 4baby changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for 4baby in New Zealand fell from 50 to 30. - Across the 12 months ending September 2026, 4baby’s share of searches among change table brands in New Zealand held steady, from 0.15% to 0.11%. ## How did search popularity change for New Zealand change table brands in September 2026? - In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%. - In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%. - Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. - Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Change table brands | 50 | 0.15% | 5 | | Nov 2025 | Change table brands | 30 | 0.08% | 5 | | Dec 2025 | Change table brands | 30 | 0.11% | 5 | | Jan 2026 | Change table brands | 40 | 0.12% | 5 | | Feb 2026 | Change table brands | 30 | 0.13% | 5 | | Mar 2026 | Change table brands | 30 | 0.11% | 5 | | Apr 2026 | Change table brands | 30 | 0.11% | 5 | | May 2026 | Change table brands | 40 | 0.12% | 5 | | Jun 2026 | Change table brands | 40 | 0.12% | 5 | | Jul 2026 | Change table brands | 50 | 0.18% | 5 | | Aug 2026 | Change table brands | 20 | 0.07% | 5 | | Sep 2026 | Change table brands | 30 | 0.11% | 5 | ## How are 4baby’s branded searches counted? Brandwave collects information about searches that people make online using 4baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “4baby” ## Which change table brands compete with 4baby? - [Mocka](/demand/nz/brands/mocka): Head-to-head: /demand/nz/compare/4baby-vs-mocka - [Edwards & Co](/demand/nz/brands/edwards-and-co): Head-to-head: /demand/nz/compare/4baby-vs-edwards-and-co - [Boori](/demand/nz/brands/boori): Head-to-head: /demand/nz/compare/4baby-vs-boori - [IKEA](/demand/nz/brands/ikea): Head-to-head: /demand/nz/compare/4baby-vs-ikea ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "4baby: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/4baby This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/4baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.