--- title: "42 Below: search popularity and Share of Search in New Zealand" description: "42 Below is a vodka brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/42-below" publisher: "Brandwave" --- # 42 Below: search popularity and Share of Search in New Zealand 42 Below is a vodka brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 42 Below - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among vodka brands**: 10.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vodka brands | 3 | 10.5% | 1.3K | - [Vodka brands](/demand/nz/categories/nz-vodka-brands) ## How has branded search demand for 42 Below changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for 42 Below in New Zealand rose from 1K to 1.3K. - Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand decreased from 11.1% to 10.5%. - Across the 11 months ending August 2026, 42 Below’s estimated Share of Search among vodka brands in New Zealand peaked at 16.8% in November 2025 and was lowest at 9.4% in June 2026. ## How did search popularity change for New Zealand vodka brands in August 2026? - In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%. - In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%. - In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%. - Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vodka brands | 1K | 11.1% | 3 | | Nov 2025 | Vodka brands | 1.5K | 16.8% | 3 | | Dec 2025 | Vodka brands | 1.8K | 12.8% | 3 | | Jan 2026 | Vodka brands | 1.6K | 14.4% | 3 | | Feb 2026 | Vodka brands | 880 | 10.3% | 3 | | Mar 2026 | Vodka brands | 990 | 11.5% | 3 | | Apr 2026 | Vodka brands | 1K | 11.3% | 3 | | May 2026 | Vodka brands | 1.4K | 12.9% | 3 | | Jun 2026 | Vodka brands | 1K | 9.4% | 3 | | Jul 2026 | Vodka brands | 1.5K | 13% | 3 | | Aug 2026 | Vodka brands | 1.3K | 10.5% | 3 | | Sep 2026 | Vodka brands | — | — | — | ## How is 42 Below measured? Brandwave collects information about searches that people make online using 42 Below’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “42 below” - “42 below feijoa” - “42 below feijoa vodka” - “42 below near me” - “42 below nz” - “42 below vodka” - “42 below vodka price” - “42below” - “42below vodka” - “geoff ross 42 below” ## Which vodka brands compete with 42 Below? - [Absolut](/demand/nz/brands/absolut): Head-to-head: /demand/nz/compare/42-below-vs-absolut - [Grey Goose](/demand/nz/brands/grey-goose): Head-to-head: /demand/nz/compare/42-below-vs-grey-goose - [Belvedere](/demand/nz/brands/belvedere): Head-to-head: /demand/nz/compare/42-below-vs-belvedere - [Stolichnaya](/demand/nz/brands/stolichnaya): Head-to-head: /demand/nz/compare/42-below-vs-stolichnaya ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "42 Below: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/42-below This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/42-below. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.