--- title: "3M Peltor: search popularity in New Zealand" description: "3M Peltor makes ear muffs and hearing protection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/3m-peltor" publisher: "Brandwave" --- # 3M Peltor: search popularity in New Zealand 3M Peltor makes ear muffs and hearing protection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 3M Peltor - **Owned by**: 3M - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hearing protection brands**: 17.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hearing protection brands | 2 | 17.6% | 1.3K | | Safety glasses brands | 3 | 8.2% | 110 | - [Hearing protection brands](/demand/nz/categories/nz-hearing-protection-brands) - [Safety glasses brands](/demand/nz/categories/nz-safety-glasses-brands) ## Top hearing protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 3M Peltor appeared in all five answers. 3M Peltor is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 3M Peltor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Howard Leight | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Moldex | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Honeywell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Etymotic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Loop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mack's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hearing protection brands - Asked ChatGPT "Which hearing protection brand should I buy in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex - Asked ChatGPT "What are the best hearing protection brands in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex, 4. Etymotic, 5. Honeywell - Asked ChatGPT "What's the best hearing protection brand in New Zealand for loud work?": 1. 3M Peltor, 2. Honeywell, 3. Howard Leight, 4. Moldex - Searched Google, AI Overview "best hearing protection": 1. 3M Peltor, 2. Howard Leight - Searched Google, AI Overview "hearing protection for work": 1. 3M Peltor Not named in any answer: Loop and Mack's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for 3M Peltor changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for 3M Peltor in New Zealand rose from 1.1K to 1.3K. - Across the 12 months ending September 2026, 3M Peltor’s share of searches among hearing protection brands in New Zealand decreased from 18.5% to 17.6%. - Across the 12 months ending September 2026, 3M Peltor’s share of searches among hearing protection brands in New Zealand peaked at 19.4% in March 2026 and was lowest at 13.9% in December 2025. - Across the 12 months ending September 2026, 3M Peltor’s share of searches among safety glasses brands in New Zealand increased from 6.3% to 8.2%. - Across the 12 months ending September 2026, 3M Peltor’s share of searches among safety glasses brands in New Zealand peaked at 11.2% in March 2026 and was lowest at 6.3% in October 2025. - Across the 12 months ending September 2026, 3M Peltor rose from 4th to 3rd among safety glasses brands in New Zealand. ## How did search popularity change for New Zealand hearing protection brands in September 2026? - In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%. - In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%. - In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand. - In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand. - Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026. - Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026. ## How did search popularity change for New Zealand safety glasses brands in September 2026? - In September 2026, Bollé gained share of searches among safety glasses brands in New Zealand, from 59.2% to 61.9%. - In September 2026, Radians lost share of searches among safety glasses brands in New Zealand, from 22.5% to 19.4%. - Uvex’s share of searches among safety glasses brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 7.5% in September 2026. - Estimated monthly branded searches for ProChoice in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for 3M Peltor in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026. - Estimated monthly branded searches for Honeywell in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hearing protection brands | 1.1K | 18.5% | 2 | | Nov 2025 | Hearing protection brands | 1.1K | 16.4% | 2 | | Dec 2025 | Hearing protection brands | 940 | 13.9% | 2 | | Jan 2026 | Hearing protection brands | 1K | 15.4% | 2 | | Feb 2026 | Hearing protection brands | 1K | 17.1% | 2 | | Mar 2026 | Hearing protection brands | 1.2K | 19.4% | 2 | | Apr 2026 | Hearing protection brands | 1.1K | 17.9% | 2 | | May 2026 | Hearing protection brands | 1.2K | 14.7% | 2 | | Jun 2026 | Hearing protection brands | 1.2K | 16.3% | 2 | | Jul 2026 | Hearing protection brands | 1.2K | 16.7% | 2 | | Aug 2026 | Hearing protection brands | 1.1K | 15.8% | 2 | | Sep 2026 | Hearing protection brands | 1.3K | 17.6% | 2 | | Oct 2025 | Safety glasses brands | 70 | 6.3% | 4 | | Nov 2025 | Safety glasses brands | 90 | 6.6% | 3 | | Dec 2025 | Safety glasses brands | 70 | 6.4% | 4 | | Jan 2026 | Safety glasses brands | 90 | 7.2% | 4 | | Feb 2026 | Safety glasses brands | 140 | 9.4% | 4 | | Mar 2026 | Safety glasses brands | 170 | 11.2% | 3 | | Apr 2026 | Safety glasses brands | 110 | 10.4% | 3 | | May 2026 | Safety glasses brands | 140 | 11% | 3 | | Jun 2026 | Safety glasses brands | 90 | 7.9% | 4 | | Jul 2026 | Safety glasses brands | 90 | 7.8% | 4 | | Aug 2026 | Safety glasses brands | 110 | 7.7% | 3 | | Sep 2026 | Safety glasses brands | 110 | 8.2% | 3 | ## How are 3M Peltor’s branded searches counted? Brandwave collects information about searches that people make online using 3M Peltor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “3m bluetooth earmuffs” - “3m ear defenders” - “3m ear muffs” - “3m ear protection with radio” - “3m peltor” - “3m peltor ear muffs” - “3m peltor ear protection” - “3m peltor earmuffs” - “3m radio ear defenders” - “3m radio ear protection” - “3m radio earmuffs” - “ear defenders 3m peltor” - “earmuff 3m peltor” - “peltor bluetooth earmuffs” - “peltor ear muffs” - “peltor earmuffs” - “peltor earmuffs bluetooth” - “peltor radio earmuffs” ## Which hearing protection brands compete with 3M Peltor? - [Loop](/demand/nz/brands/loop-earplugs): Head-to-head: /demand/nz/compare/3m-peltor-vs-loop-earplugs - [Mack's](/demand/nz/brands/macks): Head-to-head: /demand/nz/compare/3m-peltor-vs-macks - [Honeywell](/demand/nz/brands/honeywell): Head-to-head: /demand/nz/compare/3m-peltor-vs-honeywell - [Etymotic](/demand/nz/brands/etymotic): Head-to-head: /demand/nz/compare/3m-peltor-vs-etymotic - [Howard Leight](/demand/nz/brands/howard-leight): Head-to-head: /demand/nz/compare/3m-peltor-vs-howard-leight - [Moldex](/demand/nz/brands/moldex) ## Who owns 3M Peltor? 3M Peltor is owned by 3M. Brandwave does not track any other brands owned by 3M. - [3M](/demand/nz/companies/3m): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns 3M Peltor? 3M Peltor is owned by 3M. Brandwave does not track any other brands owned by 3M. ## Cite this page Brandwave. "3M Peltor: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/3m-peltor This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/3m-peltor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.