--- title: "2FAS: search popularity in New Zealand" description: "A free two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/2fas" publisher: "Brandwave" --- # 2FAS: search popularity in New Zealand A free two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 2FAS - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among authenticator apps**: 0.78% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Authenticator apps | 6 | 0.78% | 70 | - [Authenticator apps](/demand/nz/categories/nz-authenticator-apps) ## Top authenticator apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 2FAS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 2FAS is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Authenticator | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 2FAS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Authenticator | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aegis Authenticator | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ente Auth | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Authy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authenticator apps - Asked ChatGPT "Which authenticator app should I use in New Zealand?": 1. 2FAS, 2. Microsoft Authenticator, 3. Google Authenticator, 4. Aegis Authenticator - Asked ChatGPT "What are the best authenticator apps in New Zealand?": 1. 2FAS, 2. Ente Auth, 3. Google Authenticator, 4. Microsoft Authenticator, 5. Aegis Authenticator - Asked ChatGPT "What's the best authenticator app in New Zealand for two factor codes?": 1. 2FAS, 2. Aegis Authenticator, 3. Microsoft Authenticator, 4. Ente Auth - Searched Google, AI Overview "authenticator app": 1. Microsoft Authenticator, 2. Google Authenticator - Searched Google, AI Overview "auth app": 1. Google Authenticator, 2. Microsoft Authenticator, 3. Authy, 4. 2FAS Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for 2FAS changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for 2FAS in New Zealand rose from 50 to 70. - Across the 12 months ending September 2026, 2FAS’s share of searches among authenticator apps in New Zealand held steady, from 0.48% to 0.78%. ## How did search popularity change for New Zealand authenticator apps in September 2026? - In September 2026, Microsoft Authenticator gained share of searches among authenticator apps in New Zealand, from 36.1% to 39.5%. - In September 2026, Cisco Duo gained share of searches among authenticator apps in New Zealand, from 1.9% to 2.8%. - In September 2026, Authy gained share of searches among authenticator apps in New Zealand, from 3.6% to 4.4%. - In September 2026, Google Authenticator lost share of searches among authenticator apps in New Zealand, from 56.8% to 51.3%. - Estimated monthly branded searches for 2FAS in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Authenticator apps | 50 | 0.48% | 6 | | Nov 2025 | Authenticator apps | 40 | 0.46% | 6 | | Dec 2025 | Authenticator apps | 40 | 0.59% | 6 | | Jan 2026 | Authenticator apps | 70 | 0.7% | 6 | | Feb 2026 | Authenticator apps | 60 | 0.53% | 6 | | Mar 2026 | Authenticator apps | 90 | 0.79% | 5 | | Apr 2026 | Authenticator apps | 70 | 0.72% | 5 | | May 2026 | Authenticator apps | 70 | 0.57% | 6 | | Jun 2026 | Authenticator apps | 90 | 0.66% | 6 | | Jul 2026 | Authenticator apps | 70 | 0.59% | 6 | | Aug 2026 | Authenticator apps | 50 | 0.45% | 6 | | Sep 2026 | Authenticator apps | 70 | 0.78% | 6 | ## How are 2FAS’s branded searches counted? Brandwave collects information about searches that people make online using 2FAS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “2fas” - “2fas authenticator” ## Which authenticator apps compete with 2FAS? - [Google Authenticator](/demand/nz/brands/google-authenticator) - [Microsoft Authenticator](/demand/nz/brands/microsoft-authenticator): Head-to-head: /demand/nz/compare/2fas-vs-microsoft-authenticator - [Authy](/demand/nz/brands/authy): Head-to-head: /demand/nz/compare/2fas-vs-authy - [Cisco Duo](/demand/nz/brands/cisco-duo): Head-to-head: /demand/nz/compare/2fas-vs-cisco-duo - [Ente Auth](/demand/nz/brands/ente-auth): Head-to-head: /demand/nz/compare/2fas-vs-ente-auth - [Aegis Authenticator](/demand/nz/brands/aegis-authenticator): Head-to-head: /demand/nz/compare/2fas-vs-aegis-authenticator ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "2FAS: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/2fas This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/2fas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.