--- title: "100%: search popularity in New Zealand" description: "100% offers sports sunglasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/100percent-sports" publisher: "Brandwave" --- # 100%: search popularity in New Zealand 100% offers sports sunglasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 100% - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among MTB gloves brands**: 0.66% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MTB gloves brands | 6 | 0.66% | 10 | - [MTB gloves brands](/demand/nz/categories/nz-mtb-gloves-brands) ## Top MTB gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 100% was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 100% is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 100% | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Troy Lee Designs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | POC | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Giro | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB gloves brands - Asked ChatGPT "Which MTB gloves brand should I buy in New Zealand?": 1. 100%, 2. Fox Racing, 3. Troy Lee Designs, 4. POC - Asked ChatGPT "What are the best MTB gloves brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. 100%, 4. POC, 5. Giro - Asked ChatGPT "What's the best MTB gloves brand in New Zealand for trail protection?": 1. Fox Racing, 2. 100%, 3. POC - Searched Google, AI Overview "mtb gloves nz": named none of the brands we track - Searched Google, AI Overview "bike gloves nz": 1. Fox Racing, 2. Giro Not named in any answer: Endura and Specialized. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for 100% changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for 100% in New Zealand held steady at 10. - Across the 12 months ending September 2026, 100% fell from 5th to 6th among MTB gloves brands in New Zealand. ## How did search popularity change for New Zealand MTB gloves brands in September 2026? - In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches. - In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%. - In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%. - In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%. - In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MTB gloves brands | 10 | 0.69% | 5 | | Nov 2025 | MTB gloves brands | 10 | 0.56% | 6 | | Dec 2025 | MTB gloves brands | 10 | 0.64% | 5 | | Jan 2026 | MTB gloves brands | 10 | 0.65% | 5 | | Feb 2026 | MTB gloves brands | 10 | 0.7% | 5 | | Mar 2026 | MTB gloves brands | 10 | 0.59% | 5 | | Apr 2026 | MTB gloves brands | 10 | 0.62% | 5 | | May 2026 | MTB gloves brands | 10 | 0.65% | 5 | | Jun 2026 | MTB gloves brands | 10 | 0.64% | 5 | | Jul 2026 | MTB gloves brands | 10 | 0.75% | 5 | | Aug 2026 | MTB gloves brands | 10 | 0.58% | 5 | | Sep 2026 | MTB gloves brands | 10 | 0.66% | 6 | ## How are 100%’s branded searches counted? Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “100 percent gloves” ## Which MTB gloves brands compete with 100%? - [Troy Lee Designs](/demand/nz/brands/troy-lee-designs) - [Fox Racing](/demand/nz/brands/fox-racing): Head-to-head: /demand/nz/compare/100percent-sports-vs-fox-racing - [Endura](/demand/nz/brands/endura): Head-to-head: /demand/nz/compare/100percent-sports-vs-endura - [Giro](/demand/nz/brands/giro): Head-to-head: /demand/nz/compare/100percent-sports-vs-giro - [POC](/demand/nz/brands/poc-sports): Head-to-head: /demand/nz/compare/100percent-sports-vs-poc-sports - [Specialized](/demand/nz/brands/specialized): Head-to-head: /demand/nz/compare/100percent-sports-vs-specialized ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "100%: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/100percent-sports This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/100percent-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.