---
title: "Branded search demand in New Zealand"
description: "Estimated monthly branded-search demand in New Zealand. Brandwave tracks 239 brands across 39 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In August 2026, the 239 New Zealand brands tracked by Brandwave accounted for an estimated 11.8M branded searches."
canonical: "https://gobrandwave.com/demand/nz"
publisher: "Brandwave"
---

# Branded search demand in New Zealand

Estimated monthly branded-search demand in New Zealand. Brandwave tracks 239 brands across 39 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In August 2026, the 239 New Zealand brands tracked by Brandwave accounted for an estimated 11.8M branded searches.

## Key facts

- **Market**: New Zealand
- **Language**: English
- **Competitive sets**: 39
- **Brands tracked**: 239
- **Multi-brand companies**: 6
- **Measured through**: Aug 2026
- **Total estimated monthly branded searches**: 11.8M

## Which brands overtook a rival in New Zealand?

- In August 2026, NZ Health Careers overtook RWR Health to take the highest estimated Share of Search among healthcare recruitment agencies in New Zealand, at 37.1%.
- In August 2026, Hunter Campbell overtook Robert Walters to take the highest estimated Share of Search among general professional recruitment in New Zealand, at 23.9%.
- In August 2026, Digital Influence overtook Sprocket Digital to take the highest estimated Share of Search among performance and digital marketing agencies in New Zealand, at 22.2%.
- In August 2026, Hunter Campbell overtook Madison Recruitment to take the highest estimated Share of Search among general professional recruitment in New Zealand, at 23.9%.
- In August 2026, Digital Influence overtook Pure SEO to take the highest estimated Share of Search among performance and digital marketing agencies in New Zealand, at 22.2%.
- In August 2026, Aroha Consulting overtook ANZUK Education to rank 2nd among education recruitment agencies in New Zealand, at 28.3%.
- In August 2026, OfficeMax NZ overtook Paper Plus to rank 3rd among office and stationery retailers in New Zealand, at 17.2%.
- In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.9%.

## Biggest Share of Search movements

| Brand | Competitive set | Share change, Aug 2026 against Jul 2026 | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| STAT Recruitment | Healthcare Recruitment Agencies | +12.2 points | 24.3% | 3 |
| Aroha Consulting | Education Recruitment Agencies | +11.8 points | 28.3% | 2 |
| Hunter Campbell | General Professional Recruitment | +6.3 points | 23.9% | 1 |
| RWR Health | Healthcare Recruitment Agencies | -13.9 points | 25.7% | 2 |
| Sprocket Digital | Performance and Digital Marketing Agencies | -7.8 points | 14.8% | 3 |
| ANZUK Education | Education Recruitment Agencies | -7.4 points | 18.5% | 3 |

## Fastest-changing estimated branded demand

| Brand | Competitive set | Change across the last 12 months | Estimated monthly branded searches | Measured months |
| --- | --- | --- | --- | --- |
| Topham Guerin | Media and Strategic Communications Agencies | +271.4% | 260 | 12 |
| Jarden | New Zealand Investment Platforms | +200% | 3.8K | 12 |
| NZ Health Careers | Healthcare Recruitment Agencies | +188.9% | 260 | 12 |
| Smiths City | New Zealand Appliance and Electronics Retailers | -95.9% | 3.8K | 12 |
| Smiths City | New Zealand Furniture Retailers | -95.9% | 3.8K | 12 |
| Payap | New Zealand Neo-banks and Everyday Money Apps | -79.7% | 590 | 12 |

## Largest brands by estimated branded demand

| Brand | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Chemist Warehouse | New Zealand Community Pharmacy Brands | 759K | 80.6% | 1 |
| ANZ | New Zealand Retail Banks | 730K | 30.7% | 1 |
| Kmart NZ | New Zealand Homeware Retailers | 675K | 33.2% | 1 |
| Woolworths | Supermarkets | 653K | 37% | 1 |
| PAK’nSAVE | Supermarkets | 561K | 31.7% | 2 |

## Competitive sets by total measured demand

| Competitive set | Estimated monthly branded searches | Measured brands | Highest Share of Search |
| --- | --- | --- | --- |
| New Zealand Retail Banks | 2.4M | 10 | ANZ, 30.7% |
| New Zealand Homeware Retailers | 2M | 6 | Kmart NZ, 33.2% |
| Supermarkets | 1.8M | 8 | Woolworths, 37% |
| New Zealand Community Pharmacy Brands | 941K | 5 | Chemist Warehouse, 80.6% |
| New Zealand Appliance and Electronics Retailers | 847K | 5 | Noel Leeming, 29.6% |
| New Zealand DIY and Building Supplies Retailers | 776K | 5 | Bunnings, 47.4% |
| New Zealand Property Websites | 472K | 8 | Trade Me Property, 44.3% |
| Mobile and broadband providers | 345K | 4 | One NZ, 45.1% |
| New Zealand Sporting Goods Retailers | 332K | 3 | Rebel Sport, 60.5% |
| New Zealand Furniture Retailers | 289K | 7 | Harvey Norman, 49.1% |
| New Zealand Office and Stationery Retailers | 288K | 4 | Warehouse Stationery, 46.9% |
| Small business accounting software | 202K | 4 | Xero, 82.7% |
| New Zealand Automotive Parts Retailers | 171K | 3 | Repco, 64.5% |
| New Zealand Outdoor Equipment Retailers | 135K | 4 | Kathmandu, 44.9% |
| New Zealand Pet Supplies Retailers | 121K | 5 | Animates, 50% |
| New Zealand Hunting and Fishing Retailers | 115K | 9 | Hunting & Fishing, 52.5% |
| New Zealand Investment Platforms | 114K | 6 | Sharesies, 65.6% |
| New Zealand Liquor Retailers | 114K | 4 | Liquorland, 53.1% |
| New Zealand Residential Real Estate Agencies | 114K | 22 | Ray White, 21.5% |
| New Zealand Baby and Nursery Retailers | 53K | 5 | Mocka, 49.5% |
| Travel Agencies | 43.7K | 5 | Flight Centre, 93.1% |
| Used Car Dealers | 28.8K | 12 | Mr Motors, 15.4% |
| New Zealand Retirement Village Operators | 23.8K | 7 | Ryman Healthcare, 37.7% |
| New Zealand HR Software and Advisory Platforms | 22.9K | 6 | Employment Hero, 47.7% |
| New Zealand Neo-banks and Everyday Money Apps | 16.4K | 6 | Revolut, 66.2% |
| General Professional Recruitment | 10.4K | 10 | Hunter Campbell, 23.9% |
| Rental Acquisition Workflow Platforms | 8.4K | 3 | Renti, 99.5% |
| Creative and Integrated Agencies | 5.5K | 7 | Stanley St, 52.8% |
| Premium and Performance Car Dealers | 4.8K | 3 | Luxxio Vehicles, 39.8% |
| New Zealand Digital Prescription Pharmacies | 4.7K | 4 | PillDrop, 54.9% |
| Trades and Industrial Recruitment | 4.4K | 10 | Trade Assist, 33.9% |
| Technology Recruitment Agencies | 3.2K | 6 | Potentia, 41.8% |
| Out-of-Home Advertising | 3.1K | 5 | Go Media, 43.4% |
| Executive Search Firms | 2.1K | 6 | Hobson Leavy, 26% |
| Performance and Digital Marketing Agencies | 1.8K | 9 | Digital Influence, 22.2% |
| Hospitality Recruitment Agencies | 1.7K | 3 | The Recruitment Network, 93.1% |
| Education Recruitment Agencies | 920 | 3 | Talk Recruitment, 53.3% |
| Healthcare Recruitment Agencies | 700 | 4 | NZ Health Careers, 37.1% |
| Media and Strategic Communications Agencies | 540 | 3 | Topham Guerin, 48.1% |

## Notable rank changes

| Brand | Competitive set | Previous rank | Rank |
| --- | --- | --- | --- |
| Legendary Motors | Used Car Dealers | 9 | 12 |
| New Zealand Sotheby’s International Realty | New Zealand Residential Real Estate Agencies | 14 | 11 |
| Ridiculous Digital | Performance and Digital Marketing Agencies | 5 | 8 |

## Brands tracked in New Zealand

| Brand | Competitive set | Share of Search | Estimated monthly branded searches | Owned by |
| --- | --- | --- | --- | --- |
| Stanley St | Creative and Integrated Agencies | 52.8% | 2.9K | Stanley St Limited |
| Bastion | Creative and Integrated Agencies | 19.1% | 1.1K | Bastion Aotearoa Limited |
| Colenso BBDO | Creative and Integrated Agencies | 8.7% | 480 | Colenso BBDO Limited |
| Chemistry | Creative and Integrated Agencies | 6.9% | 380 | Chemistry Interaction Limited |
| Pitchblack Partners | Creative and Integrated Agencies | 4.7% | 260 | Pitch Black Group Limited |
| Attraction Studio | Creative and Integrated Agencies | 3.8% | 210 | Attraction Studio Limited |
| Werk Agency | Creative and Integrated Agencies | 3.8% | 210 | Werk Agency Limited |
| Talk Recruitment | Education Recruitment Agencies | 53.3% | 490 | Talk Recruitment Limited |
| Aroha Consulting | Education Recruitment Agencies | 28.3% | 260 | Aroha Consulting Limited |
| ANZUK Education | Education Recruitment Agencies | 18.5% | 170 | Education Personnel Limited |
| Hobson Leavy | Executive Search Firms | 26% | 540 | Hobson Leavy Limited |
| Alexander James | Executive Search Firms | 24.5% | 510 | Alexander James Limited |
| Inside Recruitment | Executive Search Firms | 23.6% | 490 | Inside Executive Recruitment Limited |
| Farrow Jamieson | Executive Search Firms | 13.5% | 280 | Farrow Jamieson Limited |
| Decipher Group | Executive Search Firms | 10.6% | 220 | Decipher Group Limited |
| Ichor Leadership Search | Executive Search Firms | 1.9% | 40 | Ichor Leadership Search Limited |
| Hunter Campbell | General Professional Recruitment | 23.9% | 2.5K | Hunter Campbell Limited |
| Madison Recruitment | General Professional Recruitment | 18.5% | 1.9K | Madison Recruitment Limited |
| Beyond Recruitment | General Professional Recruitment | 15.6% | 1.6K | Beyond Services Limited |
| Robert Walters | General Professional Recruitment | 13.7% | 1.4K | Robert Walters New Zealand Limited |
| 1st Call Recruitment | General Professional Recruitment | 8.6% | 890 | Jcr 2006 Limited |
| Greenlight Recruitment | General Professional Recruitment | 7% | 730 | Green Light Recruitment (2013) Limited |
| Frog Recruitment | General Professional Recruitment | 5.8% | 600 | People2People Recruitment (New Zealand) Limited |
| Kinetic Recruitment | General Professional Recruitment | 3.2% | 330 | Kinetic Employment Limited |
| Origin Talent | General Professional Recruitment | 2.5% | 260 | Origin Talent Limited |
| Eclipse Recruitment | General Professional Recruitment | 1.3% | 140 | Eclipse Recruitment Limited |
| NZ Health Careers | Healthcare Recruitment Agencies | 37.1% | 260 | Nz Health Careers Limited |
| RWR Health | Healthcare Recruitment Agencies | 25.7% | 180 | RWR Health Limited |
| STAT Recruitment | Healthcare Recruitment Agencies | 24.3% | 170 | STAT Recruitment Limited |
| Accent Health Recruitment | Healthcare Recruitment Agencies | 12.9% | 90 | Accent Health Recruitment Limited |
| The Recruitment Network | Hospitality Recruitment Agencies | 93.1% | 1.6K | The Recruitment Network Limited |
| Buzz Recruitment | Hospitality Recruitment Agencies | 4% | 70 | Brc Solutions Limited |
| Hospoworld Resourcing | Hospitality Recruitment Agencies | 2.9% | 50 | Hospoworld Resourcing Limited |
| Topham Guerin | Media and Strategic Communications Agencies | 48.1% | 260 | Topham Guerin Limited |
| The Media Lab | Media and Strategic Communications Agencies | 31.5% | 170 | The Digital Cafe Limited |
| Lassoo Media & PR | Media and Strategic Communications Agencies | 20.4% | 110 | Lassoo Media Limited |
| One NZ | Mobile and broadband providers | 45.1% | 156K | One New Zealand |
| Spark | Mobile and broadband providers | 23.4% | 80.7K | Spark New Zealand |
| 2degrees | Mobile and broadband providers | 20.4% | 70.5K | 2degrees |
| Skinny | Mobile and broadband providers | 11.1% | 38.4K | Spark New Zealand |
| Noel Leeming | New Zealand Appliance and Electronics Retailers | 29.6% | 251K | NOEL LEEMING LIMITED |
| PB Tech | New Zealand Appliance and Electronics Retailers | 29.3% | 248K | PB TECHNOLOGIES LIMITED |
| JB Hi-Fi | New Zealand Appliance and Electronics Retailers | 23.9% | 203K | JB HI-FI GROUP (NZ) LIMITED |
| Harvey Norman | New Zealand Appliance and Electronics Retailers | 16.7% | 142K | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| Smiths City | New Zealand Appliance and Electronics Retailers | 0.45% | 3.8K | SMITHS CITY 2026 LIMITED |
| Repco | New Zealand Automotive Parts Retailers | 64.5% | 110K | GPC ASIA PACIFIC LIMITED |
| Supercheap Auto NZ | New Zealand Automotive Parts Retailers | 35.4% | 60.6K | SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED |
| AutoOne | New Zealand Automotive Parts Retailers | 0.1% | 170 | AUTOONE NZ LIMITED |
| Mocka | New Zealand Baby and Nursery Retailers | 49.5% | 26.2K | MOCKA LIMITED |
| Baby Bunting NZ | New Zealand Baby and Nursery Retailers | 34.1% | 18.1K | BABY BUNTING NZ LIMITED |
| The Sleep Store | New Zealand Baby and Nursery Retailers | 12.4% | 6.6K | THE SLEEP STORE LIMITED |
| Mom Store | New Zealand Baby and Nursery Retailers | 2.5% | 1.3K | MOM STORE LIMITED |
| Little & Loved | New Zealand Baby and Nursery Retailers | 1.5% | 810 | LITTLE & LOVED LIMITED |
| Chemist Warehouse | New Zealand Community Pharmacy Brands | 80.6% | 759K | CHEMIST WAREHOUSE LIMITED |
| Bargain Chemist | New Zealand Community Pharmacy Brands | 10.4% | 98K | BARGAIN CHEMIST LIMITED |
| Unichem | New Zealand Community Pharmacy Brands | 5.1% | 47.8K | GREEN CROSS HEALTH LIMITED |
| Life Pharmacy | New Zealand Community Pharmacy Brands | 3.3% | 31.3K | GREEN CROSS HEALTH LIMITED |
| Woolworths Pharmacy | New Zealand Community Pharmacy Brands | 0.57% | 5.4K | Woolworths New Zealand |
| PillDrop | New Zealand Digital Prescription Pharmacies | 54.9% | 2.6K | PillDrop |
| ZOOM Pharmacy | New Zealand Digital Prescription Pharmacies | 39.5% | 1.9K | ZOOM Care |
| Pharmacy Now | New Zealand Digital Prescription Pharmacies | 5.5% | 260 | LD Group |
| MedPack | New Zealand Digital Prescription Pharmacies | 0.21% | 10 | MedPack New Zealand |
| Bunnings | New Zealand DIY and Building Supplies Retailers | 47.4% | 368K | BUNNINGS (NZ) LIMITED |
| Mitre 10 | New Zealand DIY and Building Supplies Retailers | 47.4% | 368K | MITRE 10 (NEW ZEALAND) LIMITED |
| PlaceMakers | New Zealand DIY and Building Supplies Retailers | 3.5% | 27.1K | PLACEMAKERS LIMITED |
| Carters | New Zealand DIY and Building Supplies Retailers | 1.1% | 8.6K | CARTERS BUILDING SUPPLIES LIMITED |
| ITM | New Zealand DIY and Building Supplies Retailers | 0.57% | 4.5K | INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED |
| Harvey Norman | New Zealand Furniture Retailers | 49.1% | 142K | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| Big Save Furniture | New Zealand Furniture Retailers | 14.7% | 42.6K | BIG SAVE LIMITED |
| NOOD | New Zealand Furniture Retailers | 11.3% | 32.5K | NOOD LIMITED |
| Freedom Furniture | New Zealand Furniture Retailers | 9.4% | 27.2K | FREEDOM FURNITURE NEW ZEALAND LIMITED |
| Mocka | New Zealand Furniture Retailers | 9.1% | 26.2K | MOCKA LIMITED |
| Target Furniture | New Zealand Furniture Retailers | 5.1% | 14.8K | TARGET FURNITURE FRANCHISE LIMITED |
| Smiths City | New Zealand Furniture Retailers | 1.3% | 3.8K | SMITHS CITY 2026 LIMITED |
| Kmart NZ | New Zealand Homeware Retailers | 33.2% | 675K | Kmart NZ Holdings Limited |
| Farmers | New Zealand Homeware Retailers | 22.2% | 451K | The Farmers' Trading Company Limited |
| Briscoes Homeware | New Zealand Homeware Retailers | 14.9% | 302K | Briscoes (New Zealand) Limited |
| The Warehouse | New Zealand Homeware Retailers | 14.8% | 301K | The Warehouse Limited |
| Spotlight | New Zealand Homeware Retailers | 8.1% | 165K | Spotlight Stores (New Zealand) Limited |
| IKEA | New Zealand Homeware Retailers | 6.7% | 137K | IKEA New Zealand Limited |
| Employment Hero | New Zealand HR Software and Advisory Platforms | 47.7% | 10.9K | Employment Hero |
| MyHR | New Zealand HR Software and Advisory Platforms | 37.3% | 8.5K | MyHR |
| BrightHR | New Zealand HR Software and Advisory Platforms | 12.9% | 3K | Bright HR |
| enableHR | New Zealand HR Software and Advisory Platforms | 1.4% | 330 | Citation Group |
| Citation HR | New Zealand HR Software and Advisory Platforms | 0.52% | 120 | Citation Group |
| HR Today | New Zealand HR Software and Advisory Platforms | 0.17% | 40 | EQ Consultants |
| Hunting & Fishing | New Zealand Hunting and Fishing Retailers | 52.5% | 60.5K | HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED |
| Marine Deals | New Zealand Hunting and Fishing Retailers | 28.7% | 33.1K | MARINE DEALS LIMITED |
| Burnsco | New Zealand Hunting and Fishing Retailers | 15.7% | 18.1K | HAURAKI MARINE LIMITED |
| Reloaders Supplies | New Zealand Hunting and Fishing Retailers | 0.87% | 1K | RELOADERS SUPPLIES LIMITED |
| Kelly Country | New Zealand Hunting and Fishing Retailers | 0.62% | 720 | KELLY COUNTRY LIMITED |
| Kilwell Sports | New Zealand Hunting and Fishing Retailers | 0.62% | 720 | KILWELL SPORTS LIMITED |
| Complete Angler | New Zealand Hunting and Fishing Retailers | 0.51% | 590 | THE COMPLETE ANGLER (NZ) LIMITED |
| Shooter Ready | New Zealand Hunting and Fishing Retailers | 0.34% | 390 | SHOOTER READY LIMITED |
| Wild Outdoorsman | New Zealand Hunting and Fishing Retailers | 0.15% | 170 | WILD OUTDOORSMAN OUTFITTING NZ LIMITED |
| Sharesies | New Zealand Investment Platforms | 65.6% | 75K | Sharesies Limited |
| InvestNow | New Zealand Investment Platforms | 16.1% | 18.4K | Investnow Saving and Investment Service Limited |
| Craigs Investment Partners | New Zealand Investment Platforms | 12.9% | 14.8K | Craigs Investment Partners Limited |
| Jarden | New Zealand Investment Platforms | 3.4% | 3.8K | Jarden Securities Limited |
| Tiger Brokers | New Zealand Investment Platforms | 1.4% | 1.6K | Tiger Fintech (NZ) Limited |
| Snowball Effect | New Zealand Investment Platforms | 0.64% | 730 | The Snowball Effect Limited |
| Liquorland | New Zealand Liquor Retailers | 53.1% | 60.6K | LIQUORLAND LIMITED |
| Super Liquor | New Zealand Liquor Retailers | 43.4% | 49.5K | SUPER LIQUOR HOLDINGS LIMITED |
| The Bottle-O | New Zealand Liquor Retailers | 3.2% | 3.6K | TASMAN LIQUOR COMPANY LIMITED |
| The Trusts | New Zealand Liquor Retailers | 0.34% | 390 | WEST AUCKLAND TRUST SERVICES LIMITED |
| Revolut | New Zealand Neo-banks and Everyday Money Apps | 66.2% | 10.9K | Revolut Newco NZ Limited |
| Wise | New Zealand Neo-banks and Everyday Money Apps | 18.3% | 3K | Wise Forex Limited |
| Dosh | New Zealand Neo-banks and Everyday Money Apps | 5.4% | 890 | Mca Investments Limited |
| Payap | New Zealand Neo-banks and Everyday Money Apps | 3.6% | 590 | Centrapay Limited |
| Emerge | New Zealand Neo-banks and Everyday Money Apps | 3.5% | 580 | Emerge Group Limited |
| Booster Savvy | New Zealand Neo-banks and Everyday Money Apps | 2.9% | 480 | Booster Investment Management Limited |
| Warehouse Stationery | New Zealand Office and Stationery Retailers | 46.9% | 135K | WAREHOUSE STATIONERY LIMITED |
| Whitcoulls | New Zealand Office and Stationery Retailers | 21.4% | 61.4K | WHITCOULLS 2011 LIMITED |
| OfficeMax NZ | New Zealand Office and Stationery Retailers | 17.2% | 49.6K | OFFICEMAX NEW ZEALAND LIMITED |
| Paper Plus | New Zealand Office and Stationery Retailers | 14.5% | 41.6K | PAPER PLUS NEW ZEALAND LIMITED |
| Kathmandu | New Zealand Outdoor Equipment Retailers | 44.9% | 60.5K | KATHMANDU LIMITED |
| Macpac | New Zealand Outdoor Equipment Retailers | 36.8% | 49.6K | MACPAC NEW ZEALAND LIMITED |
| Torpedo7 | New Zealand Outdoor Equipment Retailers | 11% | 14.8K | T7 RETAIL LIMITED |
| Bivouac Outdoor | New Zealand Outdoor Equipment Retailers | 7.3% | 9.9K | BIVOUAC LIMITED |
| Animates | New Zealand Pet Supplies Retailers | 50% | 60.6K | ANIMATES NZ HOLDINGS LIMITED |
| Petstock | New Zealand Pet Supplies Retailers | 22.4% | 27.1K | PETSTOCK NZ LIMITED |
| Petdirect | New Zealand Pet Supplies Retailers | 22.4% | 27.1K | PETDIRECT.CO.NZ LIMITED |
| Raw Essentials | New Zealand Pet Supplies Retailers | 3.7% | 4.4K | RAW ESSENTIALS LIMITED |
| Pet.kiwi | New Zealand Pet Supplies Retailers | 1.6% | 1.9K | PET.KIWI LIMITED |
| Trade Me Property | New Zealand Property Websites | 44.3% | 209K | Trade Me Limited |
| Homes.co.nz | New Zealand Property Websites | 28.5% | 135K | PropertyNZ Limited |
| OneRoof | New Zealand Property Websites | 19.3% | 91K | OneRoof Limited |
| QV | New Zealand Property Websites | 4.1% | 19.4K | Quotable Value Limited |
| realestate.co.nz | New Zealand Property Websites | 3.1% | 14.8K | realestate.co.nz Limited |
| HouGarden | New Zealand Property Websites | 0.4% | 1.9K | HouGarden.com Limited |
| Open2view | New Zealand Property Websites | 0.19% | 880 | Open2view New Zealand Limited |
| HomeSell Go | New Zealand Property Websites | 0.08% | 360 | HomeSell Limited |
| Ray White | New Zealand Residential Real Estate Agencies | 21.5% | 24.5K | Ray White New Zealand |
| Harcourts | New Zealand Residential Real Estate Agencies | 18.9% | 21.5K | Harcourts New Zealand |
| Barfoot & Thompson | New Zealand Residential Real Estate Agencies | 16.5% | 18.8K | Barfoot & Thompson |
| Bayleys | New Zealand Residential Real Estate Agencies | 10.6% | 12.1K | Bayleys Real Estate |
| Arizto | New Zealand Residential Real Estate Agencies | 8.5% | 9.7K | Arizto Real Estate |
| Property Brokers | New Zealand Residential Real Estate Agencies | 7.3% | 8.3K | Property Brokers |
| Lodge Real Estate | New Zealand Residential Real Estate Agencies | 3.1% | 3.5K | Lodge Real Estate |
| LJ Hooker | New Zealand Residential Real Estate Agencies | 1.8% | 2K | LJ Hooker Group New Zealand |
| Tall Poppy | New Zealand Residential Real Estate Agencies | 1.6% | 1.9K | Tall Poppy Real Estate |
| Raine & Horne | New Zealand Residential Real Estate Agencies | 1.5% | 1.7K | Raine & Horne New Zealand |
| New Zealand Sotheby’s International Realty | New Zealand Residential Real Estate Agencies | 1.3% | 1.5K | New Zealand Sotheby’s International Realty |
| EVES Real Estate | New Zealand Residential Real Estate Agencies | 1.3% | 1.5K | EVES Realty |
| Summit Real Estate | New Zealand Residential Real Estate Agencies | 1.3% | 1.5K | Summit Real Estate |
| Tommy’s Real Estate | New Zealand Residential Real Estate Agencies | 1.2% | 1.4K | Tommy’s Real Estate |
| Lowe & Co | New Zealand Residential Real Estate Agencies | 1.1% | 1.3K | Lowe & Co Realty |
| Tremains | New Zealand Residential Real Estate Agencies | 0.91% | 1K | Tremains Real Estate |
| Professionals Real Estate | New Zealand Residential Real Estate Agencies | 0.79% | 900 | Professionals Real Estate New Zealand |
| First National Real Estate | New Zealand Residential Real Estate Agencies | 0.43% | 490 | First National Real Estate New Zealand |
| One Agency | New Zealand Residential Real Estate Agencies | 0.26% | 300 | One Agency New Zealand |
| Harveys Real Estate | New Zealand Residential Real Estate Agencies | 0.08% | 90 | LJ Hooker Group New Zealand |
| Iron Bridge Real Estate | New Zealand Residential Real Estate Agencies | 0.04% | 40 | Iron Bridge Real Estate |
| Century 21 | New Zealand Residential Real Estate Agencies | 0.03% | 30 | Century 21 New Zealand |
| ANZ | New Zealand Retail Banks | 30.7% | 730K | ANZ Bank New Zealand Limited |
| ASB | New Zealand Retail Banks | 21.5% | 512K | ASB Bank Limited |
| Westpac | New Zealand Retail Banks | 19.6% | 465K | Westpac New Zealand Limited |
| Kiwibank | New Zealand Retail Banks | 15.7% | 374K | Kiwibank Limited |
| BNZ | New Zealand Retail Banks | 6.4% | 153K | Bank of New Zealand |
| TSB | New Zealand Retail Banks | 3.3% | 79.6K | Tsb Bank Limited |
| SBS Bank | New Zealand Retail Banks | 0.94% | 22.3K | Southland Building Society |
| The Co-operative Bank | New Zealand Retail Banks | 0.76% | 18.1K | Co-Operative Life Limited |
| Heartland Bank | New Zealand Retail Banks | 0.64% | 15.1K | Heartland Bank Limited |
| Rabobank New Zealand | New Zealand Retail Banks | 0.32% | 7.6K | Rabobank New Zealand Limited |
| Ryman Healthcare | New Zealand Retirement Village Operators | 37.7% | 9K | Ryman Healthcare |
| Summerset | New Zealand Retirement Village Operators | 28.1% | 6.7K | Summerset Group |
| Metlifecare | New Zealand Retirement Village Operators | 19.6% | 4.7K | Metlifecare |
| Arvida | New Zealand Retirement Village Operators | 6.8% | 1.6K | Arvida Group |
| Qestral | New Zealand Retirement Village Operators | 3.3% | 790 | Qestral |
| Bupa Retirement Villages | New Zealand Retirement Village Operators | 3% | 720 | Bupa New Zealand |
| Oceania Retirement Villages | New Zealand Retirement Village Operators | 1.4% | 340 | Oceania Healthcare |
| Rebel Sport | New Zealand Sporting Goods Retailers | 60.5% | 201K | THE SPORTS AUTHORITY LIMITED |
| JD Sports | New Zealand Sporting Goods Retailers | 27.3% | 90.5K | JD SPORTS FASHION NZ PTY LIMITED |
| Stirling Sports | New Zealand Sporting Goods Retailers | 12.2% | 40.5K | STIRLING SPORTS LIMITED |
| Go Media | Out-of-Home Advertising | 43.4% | 1.3K | Go Media Bacbou Limited |
| Lumo Digital Outdoor | Out-of-Home Advertising | 30.4% | 940 | Lumo Digital Outdoor Limited |
| VAST Billboards | Out-of-Home Advertising | 10.4% | 320 | Vast Billboards Limited |
| Shout Media | Out-of-Home Advertising | 10.4% | 320 | Shout Advertising Limited |
| Jolly Billboards | Out-of-Home Advertising | 5.5% | 170 | Jolly Billboards Limited |
| Digital Influence | Performance and Digital Marketing Agencies | 22.2% | 390 | Digital Influence Limited |
| Pure SEO | Performance and Digital Marketing Agencies | 18.8% | 330 | The Optimisers Limited |
| Sprocket Digital | Performance and Digital Marketing Agencies | 14.8% | 260 | Sprocket Digital Limited |
| Glasshouse Digital | Performance and Digital Marketing Agencies | 9.7% | 170 | Glasshouse Digital Limited |
| Aro Digital | Performance and Digital Marketing Agencies | 8% | 140 | Aro Digital Nz Limited |
| Traction Marketing | Performance and Digital Marketing Agencies | 8% | 140 | Traction Marketing Limited |
| Web Wonks | Performance and Digital Marketing Agencies | 6.3% | 110 | Web Wonks Limited |
| Ridiculous Digital | Performance and Digital Marketing Agencies | 6.3% | 110 | Ridiculous Digital Limited |
| SEO Websites | Performance and Digital Marketing Agencies | 6.3% | 110 | Seo Websites Limited |
| Luxxio Vehicles | Premium and Performance Car Dealers | 39.8% | 1.9K | Luxxio Vehicles Limited |
| Continental Cars | Premium and Performance Car Dealers | 33.2% | 1.6K | Continental Car Services Limited |
| Southern Specialist Cars | Premium and Performance Car Dealers | 27% | 1.3K | Chima Vehicle Holdings Limited |
| Renti | Rental Acquisition Workflow Platforms | 99.5% | 8.3K | Renti |
| Tenancy.co.nz | Rental Acquisition Workflow Platforms | 0.48% | 40 | The Tenancy Practice Service |
| Snug | Rental Acquisition Workflow Platforms | <0.01% | 0 | Snug Technologies |
| Xero | Small business accounting software | 82.7% | 167K | Xero |
| MYOB | Small business accounting software | 9.2% | 18.6K | MYOB |
| Hnry | Small business accounting software | 7.5% | 15.2K | Hnry |
| Reckon | Small business accounting software | 0.57% | 1.1K | Reckon |
| Woolworths | Supermarkets | 37% | 653K | Woolworths New Zealand |
| PAK’nSAVE | Supermarkets | 31.7% | 561K | Foodstuffs |
| New World | Supermarkets | 21% | 370K | Foodstuffs |
| Costco | Supermarkets | 5.3% | 93.8K | Costco Wholesale New Zealand |
| FreshChoice | Supermarkets | 3.4% | 60.9K | Woolworths New Zealand |
| Four Square | Supermarkets | 1% | 18.4K | Foodstuffs |
| Night 'n Day | Supermarkets | 0.46% | 8.1K | Night 'n Day Foodstores |
| SuperValue | Supermarkets | 0.08% | 1.4K | Woolworths New Zealand |
| Potentia | Technology Recruitment Agencies | 41.8% | 1.3K | Potentia Limited |
| Absolute IT | Technology Recruitment Agencies | 28.6% | 910 | Absolute IT Limited |
| Talent Army | Technology Recruitment Agencies | 12.6% | 400 | Talent Army (Auckland) Limited |
| Recruit IT | Technology Recruitment Agencies | 6.9% | 220 | Recruit IT Group Limited |
| Digital Garage | Technology Recruitment Agencies | 5.3% | 170 | Digital Garage Limited |
| Sunstone Talent | Technology Recruitment Agencies | 4.7% | 150 | Sunstone Group Limited |
| Trade Assist | Trades and Industrial Recruitment | 33.9% | 1.5K | Trade Assist (New Zealand) Limited |
| Dynamix Recruitment | Trades and Industrial Recruitment | 20.4% | 890 | Dynamix Recruitment Limited |
| Tech 5 Recruitment | Trades and Industrial Recruitment | 11% | 480 | Tech 5 Recruitment Limited |
| Unite Recruit | Trades and Industrial Recruitment | 7.3% | 320 | Unite Recruit Limited |
| Lynx Recruitment | Trades and Industrial Recruitment | 6.2% | 270 | Lynx Recruitment Limited |
| Apex Recruitment | Trades and Industrial Recruitment | 6.2% | 270 | Apex Recruitment Limited |
| Techtrade Recruitment | Trades and Industrial Recruitment | 4.8% | 210 | Techtrade Recruitment Limited |
| Personnel Touch | Trades and Industrial Recruitment | 4.4% | 190 | Personnel Touch Limited |
| Advanced Personnel Recruitment | Trades and Industrial Recruitment | 3.2% | 140 | Advanced Personnel Services Limited |
| Mills Recruitment | Trades and Industrial Recruitment | 2.5% | 110 | Mills Recruitment Limited |
| Flight Centre | Travel Agencies | 93.1% | 40.7K | Flight Centre (NZ) Limited |
| Wendy Wu Tours | Travel Agencies | 3% | 1.3K | Wendy Wu Tours Limited |
| Helloworld Travel | Travel Agencies | 1.6% | 720 | Helloworld NZ Franchising Limited |
| World Journeys | Travel Agencies | 1.1% | 500 | World Journeys Limited |
| First Light Travel | Travel Agencies | 1.1% | 480 | First Light Travel Limited |
| Mr Motors | Used Car Dealers | 15.4% | 4.4K | Mr Motors Group Limited |
| Enterprise Motor Group | Used Car Dealers | 12.5% | 3.6K | Enterprise Motor Group Limited |
| Trade In Clearance | Used Car Dealers | 10.8% | 3.1K | Trade In Clearance Limited |
| Omega Cars | Used Car Dealers | 8.5% | 2.5K | The C Company Limited |
| DTR Motors | Used Car Dealers | 8.5% | 2.4K | Bob International Trade Limited |
| Sithari Cars | Used Car Dealers | 8.3% | 2.4K | Sithari Cars Limited |
| Infinity Cars | Used Car Dealers | 6.7% | 1.9K | Infinity Cars Limited |
| Portage Cars | Used Car Dealers | 6.6% | 1.9K | Portage Cars Limited |
| The Car Guys | Used Car Dealers | 5.8% | 1.7K | Jmtr Holding Limited |
| Novino Motors | Used Car Dealers | 5.7% | 1.6K | Novino Motors Limited |
| Coventry Cars | Used Car Dealers | 5.7% | 1.6K | Capital Wholesale Limited |
| Legendary Motors | Used Car Dealers | 5.6% | 1.6K | Cy Car Wholesale Limited |

## Competitive sets

- [Creative and Integrated Agencies](/demand/nz/categories/creative-integrated-agencies): 7 brands compared on their branded search terms.
- [Education Recruitment Agencies](/demand/nz/categories/education-recruitment-agencies): 3 brands compared on their branded search terms.
- [Executive Search Firms](/demand/nz/categories/executive-search-firms): 6 brands compared on their branded search terms.
- [General Professional Recruitment](/demand/nz/categories/general-professional-recruitment): 10 brands compared on their branded search terms.
- [Healthcare Recruitment Agencies](/demand/nz/categories/healthcare-recruitment-agencies): 4 brands compared on their branded search terms.
- [Hospitality Recruitment Agencies](/demand/nz/categories/hospitality-recruitment-agencies): 3 brands compared on their branded search terms.
- [Media and Strategic Communications Agencies](/demand/nz/categories/media-strategic-communications): 3 brands compared on their branded search terms.
- [Mobile and broadband providers](/demand/nz/categories/mobile-and-broadband): 4 brands compared on their branded search terms.
- [New Zealand Appliance and Electronics Retailers](/demand/nz/categories/nz-appliance-and-electronics-retailers): 5 brands compared on their branded search terms.
- [New Zealand Automotive Parts Retailers](/demand/nz/categories/nz-automotive-parts-retailers): 3 brands compared on their branded search terms.
- [New Zealand Baby and Nursery Retailers](/demand/nz/categories/nz-baby-retailers): 5 brands compared on their branded search terms.
- [New Zealand Community Pharmacy Brands](/demand/nz/categories/nz-pharmacy-retailers): 5 brands compared on their branded search terms.
- [New Zealand Digital Prescription Pharmacies](/demand/nz/categories/nz-digital-prescription-pharmacies): 4 brands compared on their branded search terms.
- [New Zealand DIY and Building Supplies Retailers](/demand/nz/categories/nz-diy-and-building-supplies): 5 brands compared on their branded search terms.
- [New Zealand Furniture Retailers](/demand/nz/categories/nz-furniture-retailers): 7 brands compared on their branded search terms.
- [New Zealand Homeware Retailers](/demand/nz/categories/nz-homeware-retailers): 6 brands compared on their branded search terms.
- [New Zealand HR Software and Advisory Platforms](/demand/nz/categories/nz-hr-software-and-advisory-platforms): 6 brands compared on their branded search terms.
- [New Zealand Hunting and Fishing Retailers](/demand/nz/categories/nz-hunting-and-fishing-retailers): 9 brands compared on their branded search terms.
- [New Zealand Investment Platforms](/demand/nz/categories/nz-investment-platforms): 6 brands compared on their branded search terms.
- [New Zealand Liquor Retailers](/demand/nz/categories/nz-liquor-retailers): 4 brands compared on their branded search terms.
- [New Zealand Neo-banks and Everyday Money Apps](/demand/nz/categories/nz-neobanks): 6 brands compared on their branded search terms.
- [New Zealand Office and Stationery Retailers](/demand/nz/categories/nz-office-and-stationery-retailers): 4 brands compared on their branded search terms.
- [New Zealand Outdoor Equipment Retailers](/demand/nz/categories/nz-outdoor-retailers): 4 brands compared on their branded search terms.
- [New Zealand Pet Supplies Retailers](/demand/nz/categories/nz-pet-supplies-retailers): 5 brands compared on their branded search terms.
- [New Zealand Property Websites](/demand/nz/categories/nz-property-websites): 8 brands compared on their branded search terms.
- [New Zealand Residential Real Estate Agencies](/demand/nz/categories/nz-residential-real-estate-agencies): 22 brands compared on their branded search terms.
- [New Zealand Retail Banks](/demand/nz/categories/nz-retail-banks): 10 brands compared on their branded search terms.
- [New Zealand Retirement Village Operators](/demand/nz/categories/nz-retirement-village-operators): 7 brands compared on their branded search terms.
- [New Zealand Sporting Goods Retailers](/demand/nz/categories/nz-sporting-goods-retailers): 3 brands compared on their branded search terms.
- [Out-of-Home Advertising](/demand/nz/categories/out-of-home-advertising): 5 brands compared on their branded search terms.
- [Performance and Digital Marketing Agencies](/demand/nz/categories/performance-digital-marketing-agencies): 9 brands compared on their branded search terms.
- [Premium and Performance Car Dealers](/demand/nz/categories/premium-performance-car-dealers): 3 brands compared on their branded search terms.
- [Rental Acquisition Workflow Platforms](/demand/nz/categories/rental-acquisition-workflow-platforms): 3 brands compared on their branded search terms.
- [Small business accounting software](/demand/nz/categories/accounting-software): 4 brands compared on their branded search terms.
- [Supermarkets](/demand/nz/categories/supermarkets): 8 brands compared on their branded search terms.
- [Technology Recruitment Agencies](/demand/nz/categories/technology-recruitment-agencies): 6 brands compared on their branded search terms.
- [Trades and Industrial Recruitment](/demand/nz/categories/trades-industrial-recruitment): 10 brands compared on their branded search terms.
- [Travel Agencies](/demand/nz/categories/travel-agencies): 5 brands compared on their branded search terms.
- [Used Car Dealers](/demand/nz/categories/used-car-dealers): 12 brands compared on their branded search terms.

## Multi-brand companies

- [Citation Group](/demand/nz/companies/citation-group): Citation HR, enableHR
- [Foodstuffs](/demand/nz/companies/foodstuffs): New World, PAK’nSAVE, Four Square
- [GREEN CROSS HEALTH LIMITED](/demand/nz/companies/green-cross-health-limited): Life Pharmacy, Unichem
- [LJ Hooker Group New Zealand](/demand/nz/companies/lj-hooker-group-new-zealand): Harveys Real Estate, LJ Hooker
- [Spark New Zealand](/demand/nz/companies/spark): Spark, Skinny
- [Woolworths New Zealand](/demand/nz/companies/woolworths-new-zealand): Woolworths, Woolworths Pharmacy, SuperValue, FreshChoice

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Branded search demand in New Zealand". https://gobrandwave.com/demand/nz

This page is also available as HTML at https://gobrandwave.com/demand/nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.