--- title: "ZIWI Peak vs Zuke’s: Which is searched more?" description: "Is ZIWI Peak or Zuke’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog treat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ziwi-peak-vs-zukes" publisher: "Brandwave" --- # ZIWI Peak vs Zuke’s: Which is searched more? Is ZIWI Peak or Zuke’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog treat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ZIWI Peak and Zuke’s - **Competitive set**: Dog treat brands - **Market**: Global - **Month measured**: Sep 2026 - **ZIWI Peak Share of Search**: 26.1% - **Zuke’s Share of Search**: 11.3% ## Is ZIWI Peak or Zuke’s more popular in search? - In September 2026, ZIWI Peak had more branded searches than Zuke’s among dog treat brands worldwide. ZIWI Peak had about 22,900 branded searches, while Zuke’s had 9,900. ZIWI Peak made up 26.1% of all dog treat brand searches we track, and Zuke’s accounted for 11.3%. - ZIWI Peak was ahead of Zuke’s in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ZIWI Peak’s share of searches among dog treat brands worldwide moved from 29.5% to 26.1%, and its estimated monthly branded searches moved from 26.9K to 22.9K. - Across the 12 months ending September 2026, Zuke’s’ share of searches among dog treat brands worldwide moved from 10.9% to 11.3%, and its estimated monthly branded searches held steady at 9.9K. ## Top dog treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZIWI Peak did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zuke’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PureBites | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Greenies | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Schmackos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K9 Natural | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog treat brands - Asked ChatGPT "Which dog treat brand should I buy?": 1. Zuke’s, 2. PureBites, 3. Greenies - Asked ChatGPT "What are the best dog treat brands?": 1. PureBites, 2. Zuke’s, 3. Greenies - Asked ChatGPT "What's the best dog treat brand for training rewards?": 1. Zuke’s - Searched Google, AI Overview "healthy dog treats": named none of the brands we track - Searched Google, AI Overview "dog training treats": 1. Zuke’s Not named in any answer: ZIWI Peak, Schmackos and K9 Natural. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog treat brands worldwide in September 2026? - In September 2026, ZIWI Peak lost share of searches among dog treat brands worldwide, from 27.8% to 26.1%. - In September 2026, Zuke’s lost share of searches among dog treat brands worldwide, from 12.9% to 11.3%. ## Month by month | Month | ZIWI Peak estimated searches | ZIWI Peak Share of Search | ZIWI Peak rank | Zuke’s estimated searches | Zuke’s Share of Search | Zuke’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.9K | 29.5% | 2 | 9.9K | 10.9% | 3 | | Nov 2025 | 36.2K | 37% | 2 | 8.1K | 8.3% | 3 | | Dec 2025 | 24.7K | 27.5% | 2 | 9.9K | 11% | 3 | | Jan 2026 | 28K | 30.1% | 2 | 9.9K | 10.6% | 3 | | Feb 2026 | 26.2K | 29% | 2 | 9.9K | 10.9% | 3 | | Mar 2026 | 26.2K | 28.7% | 2 | 9.9K | 10.9% | 3 | | Apr 2026 | 28K | 30.1% | 2 | 9.9K | 10.6% | 3 | | May 2026 | 28K | 30.4% | 2 | 9.9K | 10.7% | 3 | | Jun 2026 | 26.2K | 31.6% | 2 | 9.9K | 11.9% | 3 | | Jul 2026 | 26.2K | 29.6% | 2 | 8.1K | 9.1% | 3 | | Aug 2026 | 26.2K | 27.8% | 2 | 12.1K | 12.9% | 3 | | Sep 2026 | 22.9K | 26.1% | 2 | 9.9K | 11.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ZIWI Peak’s and Zuke’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ZIWI Peak**: Measured on the search terms “ziwi” and “ziwi peak”, summed into one figure. - **Zuke’s**: Measured on the search term “zukes”. - [ZIWI Peak profile](/demand/global-en/brands/ziwi-peak) - [Zuke’s profile](/demand/global-en/brands/zukes) - [All dog treat brands worldwide](/demand/global-en/categories/dog-treat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ZIWI Peak or Zuke’s more popular in search? In September 2026, ZIWI Peak had more branded searches than Zuke’s among dog treat brands worldwide. ZIWI Peak had about 22,900 branded searches, while Zuke’s had 9,900. ZIWI Peak made up 26.1% of all dog treat brand searches we track, and Zuke’s accounted for 11.3%. ## Cite this page Brandwave. "ZIWI Peak vs Zuke’s: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ziwi-peak-vs-zukes This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ziwi-peak-vs-zukes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.