---
title: "WoodWick vs Yankee Candle: Which is more popular by branded search?"
description: "Which is more popular in search, WoodWick or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/woodwick-vs-yankee-candle"
publisher: "Brandwave"
---

# WoodWick vs Yankee Candle: Which is more popular by branded search?

Which is more popular in search, WoodWick or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: WoodWick and Yankee Candle
- **Competitive set**: Candle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **WoodWick Share of Search**: 0.41%
- **Yankee Candle Share of Search**: 5.5%

## Which is more popular in search, WoodWick or Yankee Candle?

- In August 2026, Yankee Candle had more branded searches than WoodWick among candle brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to WoodWick’s 33.1K, and held a 5.5% Share of Search versus WoodWick’s 0.41%.
- Yankee Candle was ahead of WoodWick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, WoodWick’s estimated Share of Search among candle brands worldwide moved from 0.71% to 0.41%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide moved from 9.7% to 5.5%, and its estimated monthly branded searches moved from 823K to 450K.

## How did search popularity change for candle brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%.
- Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

## Month by month

| Month | WoodWick estimated searches | WoodWick Share of Search | WoodWick rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.71% | 5 | 823K | 9.7% | 3 |
| Nov 2025 | 110K | 0.75% | 5 | 1.2M | 8.3% | 3 |
| Dec 2025 | 135K | 0.76% | 5 | 1.5M | 8.5% | 2 |
| Jan 2026 | 60.5K | 0.85% | 5 | 550K | 7.7% | 4 |
| Feb 2026 | 40.5K | 0.61% | 5 | 368K | 5.5% | 4 |
| Mar 2026 | 40.5K | 0.59% | 5 | 368K | 5.3% | 4 |
| Apr 2026 | 33.1K | 0.49% | 5 | 301K | 4.5% | 4 |
| May 2026 | 33.1K | 0.48% | 5 | 301K | 4.4% | 4 |
| Jun 2026 | 27.1K | 0.35% | 5 | 301K | 3.8% | 4 |
| Jul 2026 | 27.1K | 0.4% | 5 | 301K | 4.5% | 4 |
| Aug 2026 | 33.1K | 0.41% | 5 | 450K | 5.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using WoodWick’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **WoodWick**: Measured on the search term “woodwick candle”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [WoodWick profile](/demand/global-en/brands/woodwick)
- [Yankee Candle profile](/demand/global-en/brands/yankee-candle)
- [All candle brands worldwide](/demand/global-en/categories/candle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, WoodWick or Yankee Candle?

In August 2026, Yankee Candle had more branded searches than WoodWick among candle brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to WoodWick’s 33.1K, and held a 5.5% Share of Search versus WoodWick’s 0.41%.

## Cite this page

Brandwave. "WoodWick vs Yankee Candle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/woodwick-vs-yankee-candle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/woodwick-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.