--- title: "Wise vs Zopa: Which is more popular by branded search?" description: "Which is more popular in search, Wise or Zopa? Compare estimated monthly branded-search demand and Share of Search inside the UK and European digital banks and money apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/wise-vs-zopa" publisher: "Brandwave" --- # Wise vs Zopa: Which is more popular by branded search? Which is more popular in search, Wise or Zopa? Compare estimated monthly branded-search demand and Share of Search inside the UK and European digital banks and money apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wise and Zopa - **Competitive set**: UK and European digital banks and money apps - **Market**: Global - **Month measured**: Aug 2026 - **Wise Share of Search**: 14% - **Zopa Share of Search**: 0.84% ## Which is more popular in search, Wise or Zopa? - In August 2026, Wise had more branded searches than Zopa among UK and european digital banks and money apps worldwide. Wise was estimated to have 874K branded searches compared to Zopa’s 52.4K, and held a 14% Share of Search versus Zopa’s 0.84%. - Wise was ahead of Zopa in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide moved from 12.4% to 14%, and its estimated monthly branded searches moved from 759K to 874K. - Across the 11 months ending August 2026, Zopa’s estimated Share of Search among UK and european digital banks and money apps worldwide moved from 0.92% to 0.84%, and its estimated monthly branded searches moved from 56.7K to 52.4K. ## How did search popularity change for UK and european digital banks and money apps worldwide in August 2026? - In August 2026, Wise gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 13.2% to 14%. ## Month by month | Month | Wise estimated searches | Wise Share of Search | Wise rank | Zopa estimated searches | Zopa Share of Search | Zopa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 759K | 12.4% | 2 | 56.7K | 0.92% | 7 | | Nov 2025 | 747K | 14.1% | 2 | 52.7K | 1% | 7 | | Dec 2025 | 778K | 14.8% | 2 | 45.7K | 0.87% | 7 | | Jan 2026 | 857K | 13.6% | 2 | 67.5K | 1.1% | 7 | | Feb 2026 | 760K | 14.5% | 2 | 54.7K | 1% | 7 | | Mar 2026 | 805K | 13.2% | 2 | 61.8K | 1% | 7 | | Apr 2026 | 820K | 15.1% | 2 | 53.4K | 0.99% | 7 | | May 2026 | 817K | 13.7% | 2 | 50.7K | 0.85% | 7 | | Jun 2026 | 815K | 13.7% | 2 | 53.9K | 0.91% | 7 | | Jul 2026 | 795K | 13.2% | 2 | 52.2K | 0.86% | 7 | | Aug 2026 | 874K | 14% | 2 | 52.4K | 0.84% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Wise’s and Zopa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wise**: Measured on the search terms “send money wise”, “send money with wise”, “transfer wise account”, “transfer wise app”, “TransferWise”, “transferwise account”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise account”, “wise app”, “wise app money transfer”, “wise bank”, “wise banking app”, “wise business”, “wise business account”, “wise card”, “wise com”, “wise debit card”, “wise international bank transfer”, “wise international payments”, “wise money transfer”, “wise money transfer app”, “wise money transfer service”, “wise multi currency account”, “wise remittance”, “wise transfer”, “wise transfer money”, “wise transferwise”, “wise travel card” and “wise.com”, summed into one figure. - **Zopa**: Measured on the search terms “zopa app”, “Zopa Bank”, “zopa biscuit”, “zopa car finance”, “zopa credit card”, “zopa loan”, “zopa loans”, “zopa savings”, “zopa savings account” and “zopa smart saver”, summed into one figure. - [Wise profile](/demand/global-en/brands/wise) - [Zopa profile](/demand/global-en/brands/zopa) - [All UK and european digital banks and money apps worldwide](/demand/global-en/categories/uk-and-european-digital-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Wise or Zopa? In August 2026, Wise had more branded searches than Zopa among UK and european digital banks and money apps worldwide. Wise was estimated to have 874K branded searches compared to Zopa’s 52.4K, and held a 14% Share of Search versus Zopa’s 0.84%. ## Cite this page Brandwave. "Wise vs Zopa: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/wise-vs-zopa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/wise-vs-zopa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.