---
title: "Wiltshire vs ZWILLING: Which is searched more?"
description: "Which is more popular in search, Wiltshire or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/wiltshire-vs-zwilling"
publisher: "Brandwave"
---

# Wiltshire vs ZWILLING: Which is searched more?

Which is more popular in search, Wiltshire or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Wiltshire and ZWILLING
- **Competitive set**: Cutlery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Wiltshire Share of Search**: 3.7%
- **ZWILLING Share of Search**: 10.1%

## Which is more popular in search, Wiltshire or ZWILLING?

- In September 2026, ZWILLING had more branded searches than Wiltshire among cutlery brands worldwide. ZWILLING was estimated to have 247K branded searches compared to Wiltshire’s 90.5K, and held a 10.1% Share of Search versus Wiltshire’s 3.7%.
- ZWILLING was ahead of Wiltshire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wiltshire’s estimated Share of Search among cutlery brands worldwide moved from 2.4% to 3.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among cutlery brands worldwide moved from 8% to 10.1%, and its estimated monthly branded searches held steady at 247K.

## How did search popularity change for cutlery brands worldwide in September 2026?

- In September 2026, ZWILLING gained estimated Share of Search among cutlery brands worldwide, from 8.5% to 10.1%.
- In September 2026, Wiltshire lost estimated Share of Search among cutlery brands worldwide, from 4.6% to 3.7%.

## Month by month

| Month | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 2.4% | 5 | 247K | 8% | 4 |
| Nov 2025 | 74K | 1.6% | 7 | 370K | 8.2% | 3 |
| Dec 2025 | 74K | 1.6% | 7 | 372K | 8.1% | 3 |
| Jan 2026 | 90.5K | 2.9% | 5 | 305K | 9.9% | 3 |
| Feb 2026 | 90.5K | 3.6% | 5 | 247K | 9.9% | 3 |
| Mar 2026 | 90.5K | 3.4% | 5 | 247K | 9.2% | 4 |
| Apr 2026 | 90.5K | 3.5% | 5 | 247K | 9.6% | 4 |
| May 2026 | 90.5K | 3.7% | 5 | 247K | 10% | 4 |
| Jun 2026 | 90.5K | 4% | 5 | 202K | 8.8% | 4 |
| Jul 2026 | 90.5K | 3.9% | 5 | 202K | 8.6% | 4 |
| Aug 2026 | 110K | 4.6% | 5 | 202K | 8.5% | 4 |
| Sep 2026 | 90.5K | 3.7% | 5 | 247K | 10.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Wiltshire’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Wiltshire**: Measured on the search term “wiltshire”.
- **ZWILLING**: Measured on the search terms “kitchen knives zwilling” and “zwilling”, summed into one figure.

- [Wiltshire profile](/demand/global-en/brands/wiltshire)
- [ZWILLING profile](/demand/global-en/brands/zwilling)
- [All cutlery brands worldwide](/demand/global-en/categories/cutlery-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Wiltshire or ZWILLING?

In September 2026, ZWILLING had more branded searches than Wiltshire among cutlery brands worldwide. ZWILLING was estimated to have 247K branded searches compared to Wiltshire’s 90.5K, and held a 10.1% Share of Search versus Wiltshire’s 3.7%.

## Cite this page

Brandwave. "Wiltshire vs ZWILLING: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/wiltshire-vs-zwilling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/wiltshire-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.