--- title: "Wilton vs Yost: Which is searched more?" description: "Is Wilton or Yost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench vice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/wilton-vs-yost-vises" publisher: "Brandwave" --- # Wilton vs Yost: Which is searched more? Is Wilton or Yost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench vice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wilton and Yost - **Competitive set**: Workbench vice brands - **Market**: Global - **Month measured**: Sep 2026 - **Wilton Share of Search**: 3.2% - **Yost Share of Search**: 1.2% ## Is Wilton or Yost more popular in search? - In September 2026, Wilton had more branded searches than Yost among workbench vice brands worldwide. Wilton had about 1,600 branded searches, while Yost had 590. Wilton made up 3.2% of all workbench vice brand searches we track, and Yost accounted for 1.2%. - Wilton was ahead of Yost in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Wilton’s share of searches among workbench vice brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Yost’s share of searches among workbench vice brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 880 to 590. ## Top workbench vice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wilton appeared in all five answers. Yost was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wilton was listed before Yost in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Yost | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bessey | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Record | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workbench vice brands - Asked ChatGPT "Which workbench vice brand should I buy?": 1. Wilton, 2. Yost, 3. Bessey - Asked ChatGPT "What are the best workbench vice brands?": 1. Wilton, 2. Yost, 3. Bessey, 4. Record - Asked ChatGPT "What's the best workbench vice brand for metalworking and repair?": 1. Wilton, 2. Yost, 3. Bessey - Searched Google, AI Overview "best workbench vice": 1. Wilton, 2. Yost - Searched Google, AI Overview "heavy duty vice": 1. Wilton Not named in any answer: Clarke and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workbench vice brands worldwide in September 2026? - In September 2026, Wilton lost share of searches among workbench vice brands worldwide, from 3.9% to 3.2%. - Estimated monthly branded searches for Yost worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Month by month | Month | Wilton estimated searches | Wilton Share of Search | Wilton rank | Yost estimated searches | Yost Share of Search | Yost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 3.4% | 4 | 880 | 1.6% | 6 | | Nov 2025 | 1.9K | 3.5% | 4 | 1K | 1.8% | 6 | | Dec 2025 | 1.9K | 3.5% | 4 | 1K | 1.8% | 6 | | Jan 2026 | 2.4K | 4.4% | 4 | 1K | 1.8% | 6 | | Feb 2026 | 1.9K | 3.9% | 4 | 880 | 1.8% | 6 | | Mar 2026 | 1.9K | 3.5% | 4 | 880 | 1.6% | 6 | | Apr 2026 | 1.9K | 3.5% | 4 | 880 | 1.6% | 6 | | May 2026 | 1.9K | 2.8% | 4 | 720 | 1.1% | 6 | | Jun 2026 | 1.9K | 3.7% | 4 | 720 | 1.4% | 6 | | Jul 2026 | 1.6K | 3.7% | 4 | 720 | 1.7% | 6 | | Aug 2026 | 1.9K | 3.9% | 4 | 720 | 1.5% | 6 | | Sep 2026 | 1.6K | 3.2% | 4 | 590 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Wilton’s and Yost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wilton**: Measured on the search term “wilton cake”. - **Yost**: Measured on the search term “yost vise”. - [Wilton profile](/demand/global-en/brands/wilton) - [Yost profile](/demand/global-en/brands/yost-vises) - [All workbench vice brands worldwide](/demand/global-en/categories/workbench-vice-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Wilton or Yost more popular in search? In September 2026, Wilton had more branded searches than Yost among workbench vice brands worldwide. Wilton had about 1,600 branded searches, while Yost had 590. Wilton made up 3.2% of all workbench vice brand searches we track, and Yost accounted for 1.2%. ## Cite this page Brandwave. "Wilton vs Yost: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/wilton-vs-yost-vises This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/wilton-vs-yost-vises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.